Join Larry as he explores how to generate excitement for a product that doesn’t exist yet and discusses the importance of building a powerful pre-launch campaign. You’ll learn how to create buzz, engage your audience, and craft a narrative that turns anticipation into action. Key takeaways: - Discover how to craft a narrative that turns an idea into a must-have product. - Learn how to apply the “stone soup” approach to create something out of nothing. - Understand the importance of building anticipation and creating buzz pre-launch. - Explore tactics for engaging your audience early and getting them excited for what’s to come. - Walk away with actionable strategies to make your pre-launch campaign a success.