Product marketing is fast-paced, cross-functional, and often unpredictable - but great PMMs don’t just react to what’s happening; they shape the narrative and drive impact. Join Isabell as she explores frameworks to help you move from reactive cycles to proactive leadership. Learn how to influence stakeholders, build trust across teams, and drive measurable impact. By focusing on strategies for long-term success, we’ll equip you with the tools to manage up, down, and across teams, foster a proactive mindset, and consistently deliver results. Key takeaways: - Mindset shift: How proactive PMMs drive impact versus reactive ones who get caught in execution cycles. - Stakeholder management: Communication cadences and techniques to manage up, down, and across teams. - Active listening for influence: Building trust through a listening tour and strategic discovery. - Milestone-based execution: Delivering confidence-building artifacts at key moments in your role. - Sustained proactivity: How to avoid stagnation and keep evolving your role for continued growth.