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Dani
Talbot
Head of Marketing
Clozd
Dani Talbot is the head of marketing at Clozd, the leading provider of win-loss analysis, which helps organizations like Google, Zoom, and Cisco to consistently uncover the real reasons they win and lose business. Prior to Clozd, Dani led enterprise marketing teams at Qualtrics and Concur. As a career-long marketer, Dani is passionate about driving organizational growth, fostering a customer-centric approach, creating brand differentiation, and leading high-performing teams.
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17 June 2024 10:15 - 10:45
Cracking the code: Unlocking critical insights through win-loss analysis
It's critical for you to understand exactly why you win and lose business. Tailored for product marketers, this presentation will demonstrate the value of capturing (and listening to) feedback directly from your buyers. It provides a step-by-step framework for establishing an effective win-loss analysis program, including insights to help you build org-wide alignment, refine your strategies, unlock hidden growth opportunities, and improve your business outcomes.