17 June 2024 10:15 - 10:45
Cracking the code: Unlocking critical insights through win-loss analysis
It's critical for you to understand exactly why you win and lose business. Tailored for product marketers, this presentation will demonstrate the value of capturing (and listening to) feedback directly from your buyers. It provides a step-by-step framework for establishing an effective win-loss analysis program, including insights to help you build org-wide alignment, refine your strategies, unlock hidden growth opportunities, and improve your business outcomes.