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Wendy
Werblin
Director, Product Marketing
ScriptPro
Wendy Werblin is a B2B healthcare product leader and strategic systems thinker with a passion for solving customer problems with empathy. She is an expert in product discovery, go-to-market strategy, and product growth innovation with a 20+ year track record for understanding user needs and creating unique solutions that impact outcomes and drive top business metrics. She champions a spirit of collaboration across functions to drive priorities and optimize for speed to market. Her product superpower is in strategy and vision creation, clearly defining high-impact roadmaps, and collaborating to execute go-to-market action plans that drive growth. Currently, Wendy is serving as the Director of Product Marketing at ScriptPro, a leading provider of pharmacy automation solutions, where she oversees product strategy, market and competitive analysis, business development and product marketing fundamentals. Prior to ScriptPro Wendy held product leadership roles at several startups and enterprise organizations including Clarius Mobile Health, MCG, Impinj and Philips. Wendy holds a BS from Cornell University and an MBA from the Fuqua School of Business at Duke University.
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18 June 2024 11:15 - 12:00
Interactive workshop | The PMM puzzle: Putting the pieces together for success
In this interactive workshop, we’ll explore how to identify and integrate the key pieces of product marketing to drive business success. Attendees will learn how to align product marketing strategies with business goals, coordinate efforts across teams, and establish the essential tools and frameworks for success, especially in the early stages of building a product marketing function. Key session takeaways: - Understanding the critical "pieces" of product marketing and how to align them with business strategy. - How to effectively coordinate between teams to ensure the right message reaches the right people at the right time. - Key tools and frameworks for the first product marketing hire to establish a strong foundation. - Insights into shaping the user and buyer experience to create value and drive growth. - Practical templates and actionable plans to help attendees implement learnings immediately in their organizations. –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 19.