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Product Marketing Summit
Amsterdam
Where PMMs define their strategic advantage across markets, products, and growth.
Join Europe’s largest PMM community to learn, connect, and explore what's next in go-to-market strategy, standout messaging, and AI-driven growth.
Get your ticket
for the summit
We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning, and discussion so you can:
→ Build influence by shaping commercial strategy, aligning product, sales, and leadership, and driving high-impact decisions.
→ Scale impact by using AI, automation, and modern PMM systems to run launches that land, enable teams, and prove sustained value.
→ Grow your PMM network and build genuine connections in your local community
What last year's
attendees said...
A snapshot of
our speakers...
What you’ll get
out of the summit
Discover the latest trends and AI innovations to amplify the differentiated value of your product in crowded markets.
Build meaningful relationships and forge lasting connections to gain fresh perspectives and drive your career forward.
Accelerate your career as a PMM by honing your skills in navigating the AI landscape and how to effectively prove your strategic value to management.
Agenda
at a glance
Turn customer, sales, and competitive insight into clear decisions that shape roadmap, messaging, and go-to-market.
Build market clarity
Product Marketing Manager
Use modern data, AI, and insight to make clearer commercial calls on ICPs, GTM motions, and where to focus for revenue growth.
Future-ready strategy
Product Marketing Manager
Establish decision-making rhythms that help PMMs influence outcomes, resolve tradeoffs, and move teams forward without formal authority.
Drive alignment
Product Marketing Manager
Establish a differentiated, cohesive narrative that teams use consistently across regions, channels, and touchpoints.
Messaging & positioning
Product Marketing Manager
Turn launches into focused execution that teams act on and customers adopt, at scale.
Launch with impact
Product Marketing Manager
Show the value of PMM with metrics leaders trust and PMM ops that bring focus, prioritization, and scale to your work.
Prove PMM value
Product Marketing Manager
Our Stats
30
Speakers
150+
Attendees
80%
Senior management
100+
Companies
Join our
interactive workshops
Gain hands-on experience and insights from top experts in global GTM messaging, internal PMM branding, AI-powered PMM workflows, & advanced storytelling.
Please note that workshop passes are only available to summit pass holders. Seats are limited, and pre-registration is mandatory; registration opens the week of May 4.
During our summits you’ll
be able to...
Break the cycle
Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up to date with key industry trends.
Collaborate
Whether you’re looking for a mentor or your next hire, bring your team, expand your network, and build lasting connections within the community.
Spark new ideas
Network, share ideas, gather feedback and trade perspectives with PMMs working through similar challenges.
Download
your brochure
Get an in-depth breakdown of what you can expect from the summit, download your brochure today.
Know you want to join us but need a little help getting budget sign-off? Don’t worry, we’ve done the hard work for you, use our customizable convince the boss letter to accelerate your approval process.
Executive
summary
Senior decision makers
The world’s biggest companies
150+ attendees
Take a look at our past summits
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Elevate your team's
PMM game
Get €100 off per ticket with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org.
Chat to Ella to secure your team’s discount.
More events in
Amsterdam
Check out our
summit series...
Interested in more than 1 summit? Speak to our sales team.
FAQS
Why are these events co-located?
All these events are brought to you by The Alliance, the meeting place for over thirty communities. Each of our communities—from product marketing to customer success and beyond—creates tailored content and events designed to empower its members.
What does "co-located" mean?
Co-located simply means that these events will happen at the same venue on overlapping dates. Networking spaces, coffee breaks, and evening receptions are open to attendees from all the co-located events. You’ll connect with a broader mix of professionals
Can I bring my team to a different event?
Absolutely! Ella, our partnerships manager, can arrange team discounts for any of the co-located events. Reach out for more info.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.