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Product Marketing Summit
Amsterdam
Spend less time defending your value, and more time driving growth. Join the summit where PMMs define their strategic advantage.
Connect with Europe’s PMM community and leave with playbooks for frictionless GTM, frameworks for messaging excellence, and tactics to scale AI-powered growth.
Early bird tickets
now on sale
Join tactical workshops, peer discussions, and thought-leader insights on the positioning, GTM ownership, and stakeholder challenges holding you back. You’ll leave with the tools, frameworks, and connections to:
→ Own positioning and go-to-market with confidence, using AI to scale what works faster
→ Engage and influence stakeholders beyond your authority, driving alignment across product, sales, and leadership
→ Grow your PMM network in Amsterdam, building real relationships beyond the sessions
A snapshot of
our speakers...
What last year's
attendees said...
What you’ll get
out of the summit
Skip months of guesswork & leave armed with actionable playbooks to integrate AI and start saving hours with automation right away.
Build lasting connections with PMM peers who challenge your thinking and get unmatched insight from those who have truly been there and overcome that.
Develop a measurable framework to prove your strategic value (once and for all) so you can focus on delivering GTM success and driving growth.
Agenda
at a glance
Turn customer, sales, and competitive insight into actionable decisions that shape your roadmap, messaging, and go-to-market.
Achieve market clarity
Product Marketing Manager
Get detailed playbooks to integrate AI in every stage of your workflow; from predictive customer insight to sales collateral customisation.
Skip months of AI trials
Product Marketing Manager
Establish decision-making rhythms that help PMMs influence outcomes, resolve tradeoffs, and move teams forward without formal authority.
Drive alignment
Product Marketing Manager
Establish a differentiated, cohesive narrative that teams use consistently across regions, channels, and touchpoints.
Messaging & positioning
Product Marketing Manager
Turn launches into focused execution that teams act on and customers adopt, at scale.
Launch with impact
Product Marketing Manager
earn how to quantify PMM’s contribution with metrics leaders trust and operating systems that bring focus, prioritisation, and scale to your work.
Measure PMM impact
Product Marketing Manager
Our Stats
30
Speakers
150+
Attendees
80%
Senior management
100+
Companies
Join our
interactive workshops
Gain hands-on experience from top experts in GTM alignment, internal PMM branding, AI-powered PMM workflows, & advanced storytelling.
Please note that workshop passes are only available to summit pass holders. Seats are limited, and pre-registration is mandatory; registration opens the week of May 4.
During our summits you’ll
be able to...
Break the cycle
Step away from the day-today to reset your perspective. Get the insights, strategies, and inspiration you need to stay ahead of the curve, from AI innovation to evolving GTM playbooks.
Collaborate
Connect with the PMM community during workshops, roundtables, and networking sessions. Whether you're seeking a mentor or your next hire, build relationships to propel your career.
Spark new ideas
Share experiences, swap stories, and explore fresh approaches with PMMs who understand your challenges. Walk away with new frameworks, actionable tactics, and a renewed sense of what's possible.
Download
your brochure
Get an in-depth breakdown of what you can expect from the summit, download your brochure today.
Know you want to join us but need a little help getting budget sign-off? Don’t worry, we’ve done the hard work for you, use our customisable convince the boss letter to accelerate your approval process.
Executive
summary
Senior decision makers
The world’s biggest companies
150+ attendees
Take a look at our past summits
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Elevate your team's
PMM game
Get €100 off per ticket with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org.
Chat to Ella to secure your team’s discount.
Want to see other events in
Amsterdam?
Discover other events from The Alliance and see opportunities to elevate your career.
Check out our
summit series...
Interested in more than 1 summit? Speak to our sales team.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.