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Event starts in:
47

days :

9

: hours :

34

minutes

0

till the summit

May 15 & 16, 2025
Postillion Hotel & Convention Centre
9-11 Paul van Vlissingenstraat
Amsterdam

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agenda

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What's on
May 15
May 16
May 15
May 15
08:00
Networking breaks
Networking breakfast & registration
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09:00
Main stage
Opening remarks
Hester van Gool, Head of Product Marketing, Decathlon
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09:15
Main stage
The future of product marketing: Competing with AI, winning with storytelling
Elliott Rayner, CMO, OWOW
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09:45
Main stage
Creating impactful messaging to drive product success
Raïsa van Olden, Director, Product Marketing, Puzzel
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10:15
Main stage
Mastering agile GTM strategies to realise market potential
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10:45
Networking breaks
Coffee break
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11:15
Main stage
Panel | The double-edged sword of brand: Advantages and challenges for product marketers
Iryna Besarab, Brand Director, NAPA, NAPA Shipping Solutions
Marina Kramer, Associate Director Brand Strategy & Product Marketing, Hellofresh
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12:00
Main stage
Crafting personalized product journeys: How marketing automation can elevate your strategy
Tore Andre Godager, Global Director, Marketing Technology Solutions, Fortum
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12:30
Networking breaks
Lunch
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13:30
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Névine Ismael, Product Marketing Manager, Scaleway
Martina Havrlent, Director, Product & Customer Marketing, EVBox
Anna Borbotko, Sales Enablement Lead (B2B), TomTom
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13:30
Workshops
Interactive workshop | From fans to wins: Harnessing customer advocacy for PMM success
Sebastian Glock, Director of Product Marketing, Cognigy
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14:15
Main stage
Panel | Strategic influence for PMMs: How to engage, align, and lead effectively
Ksenia Rabinovich, Product Marketing Manager, United Streaming
Ashley Herbert, Global Director of Product Marketing, Sendcloud
Chris Wedemeier, VP, Product Marketing, Sportradar
Daniel Schrijver, Senior PMM, Quest Software
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15:00
Networking breaks
Coffee break
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15:30
Main stage
Smashing product adoption and engagement for impactful growth
Leo Burger, Senior Product Marketing Manager, Lenvi
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15:30
Workshops
Interactive workshop | The value of product marketing in B2C: Best practices from gaming
Galina Fedulova, Product Marketing Lead, Wooga
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16:00
Main stage
The first 30/60/90 days as a PMM: Establishing a product marketing function with impact
Elena Kadochnikova, Head of Product Marketing, Temper
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16:30
Main stage
From press releases to product launches: The evolving PR toolkit for PMMs
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
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17:00
Main stage
Chairperson closing remarks
Hester van Gool, Head of Product Marketing, Decathlon
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17:15
Networking breaks
Happy hour sponsored by Product Marketing Alliance
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May 16
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
Hester van Gool, Head of Product Marketing, Decathlon
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09:15
Main stage
Leading the charge: How to shift from reactive to proactive as a busy product marketer
Rick Hebly, Director, Product Marketing, Acronis
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09:45
Main stage
Turning market signals into money: The science of revenue growth for PMMs
Akshatha Hegde, Director, GTM Strategy & Planning, Pleo
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09:45
Workshops
Interactive workshop | The science of product storytelling
Elliott Rayner, CMO, OWOW
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10:15
Main stage
The psychology of pricing: How to influence buyer decisions and boost conversions
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10:45
Networking breaks
Coffee break
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11:15
Main stage
Elevating your PMM function to the frontlines of revenue growth
Varshaa Pallaath, Global Director, Product Marketing, ConnectWise
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11:45
Main stage
Networking roundtables: Navigating the product marketing landscape
Mike Kolman, Senior Product Marketing Manager, Salesforce
Ksenia Rabinovich, Product Marketing Manager, United Streaming
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11:45
Workshops
Interactive workshop | Building a winning AI PMM strategy: GTM, pricing, and positioning in a shifting market
Constance Morales, PMM, AI, Scaleway
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12:30
Networking breaks
Lunch
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13:30
Main stage
Fireside chat | Aligning visions: Strengthening collaboration between product management and product marketing
Névine Ismael, Product Marketing Manager, Scaleway
Aditi Trivedi, Lead PMM, Bitvavo
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14:00
Main stage
From disconnect to dynamic duo: Bridging product & performance marketing
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14:30
Main stage
How video marketing can revolutionise your product marketing strategy
Manik Sethi, Sr Product Marketing Manager, Elsevier
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15:00
Main stage
Closing remarks
Hester van Gool, Head of Product Marketing, Decathlon
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Get your ticket
for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning, and discussion so you can:

- Leverage the latest in AI automation, and emerging tech to scale your impact.

- Network with like-minded PMM professionals who share your experiences and challenges, fostering valuable idea exchanges.

- Transform your product marketing strategy to align with company-wide OKRs and truly demonstrate your ROI.

Amsterdam
May 15 - 16, 2025

Save €300

Elevate your team's
PMM game

Bring your team to the Product Marketing Summit for fresh insights and improved collaboration.

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