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Amruta
Hunnurkar
GTM & PMM Lead, EMEA, Alexa and Echo
Amazon
Amruta Hunnurkar is GTM Lead for Alexa and Echo Product Marketing across EMEA at Amazon. She brings over 12 years of global marketing experience across the US, APAC, and EMEA, leading more than 20 product launches. Amruta specializes in global go-to-market strategy, cross-functional alignment, and data-backed positioning and messaging, with prior leadership roles across high-growth and enterprise environments. She is passionate about demystifying product marketing and building clear, impactful narratives that drive adoption at scale. Outside of work, she enjoys traveling around Europe, swimming and playing badminton.
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28 May 2026 13:30 - 14:15
Interactive Workshop | Influencing difficult stakeholders: How PMMs drive decisions without authority
Difficult stakeholders are a reality for PMMs. They challenge your ideas, push back publicly, go silent when you need a decision, or come into meetings with competing agendas. In these moments, it’s not just about having a strong strategy or a polished deck. Join Amruta in this interactive workshop & learn how to navigate difficult stakeholder interactions by staying grounded, reframing your message, and engaging in ways that guide conversations toward clear decisions, even when authority isn’t yours. Key takeaways: - Why it’s difficult to work with certain stakeholders - Practical strategies PMMs can use to influence difficult stakeholders - How to engage with pushback in ways that keep conversations moving forward –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 4.