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Product Marketing Summit
Chicago
PMM is misunderstood. Again.
Discover the strategies, frameworks and workflows leading product marketing through the AI era.
Why is PMM
misunderstood again?
Product marketing is being redefined. Not only by AI, but by org restructuring and executives asking harder questions than ever. Our Chicago summit is where the PMM community works out the answers together.
You'll walk away ready to:
→ Reclaim what PMM owns in an AI-first org
→ Apply frameworks from PMM leaders who have solved the same problems you're facing
→ Benchmark your team's scope against companies at your stage
→ Identify which AI workflows are actually reshaping the role, and which are just noise
What our
attendees say...
A snapshot of
our speakers...
What you’ll get
out of the summit
→ Fresh ideas from real practitioners tackling the same challenges you are - whether that's fighting for PMM's seat at the table, scaling a lean team, or figuring out which parts of your workflow AI should actually own.
→ Honest conversations about what's working, what's not, including how the best PMM teams are redefining the role as expectations rise, org structures shift, and the old playbook starts to show its age.
→ Actionable frameworks and templates you can bring back to your team - plus the space to pressure-test your thinking with peers who understand the pressures you're under, without the sales pitch.
Agenda
at a glance
Stop reporting on activity and start proving impact. Sessions here cover how to build executive-ready scorecards, connect PMM's work to revenue and NRR, and make your contribution legible to the people who report on it.
Metrics
Product Marketing Manager
AI isn't the future of PMM, it's the present. Explore how leading teams are rebuilding their operating models around AI to create real leverage across research, positioning, launches, and competitive intelligence.
AI & automation
Product Marketing Manager
PMM doesn't win alone. Discover how to rebuild influence with product, align with sales and CS on retention and expansion, and lead cross-functional growth motions without needing a formal mandate to do it.
Building influence
Product Marketing Manager
In a market where every competitor sounds the same, differentiation is a discipline. Learn how to build positioning that holds up when buyers discover products through AI and how to maintain it as your category gets noisier.
Messaging & positioning
Product Marketing Manager
The traditional launch model is broken. Sessions here cover a modern approach to GTM that works for continuous product cycles, shorter attention spans, and teams that need to ship with less runway and fewer resources
Go-to-market
Product Marketing Manager
Strategic influence isn't given, it's built. Learn how to move PMM upstream into product decisions, stop waiting to be consulted on the roadmap, and earn a presence in the conversations that shape what gets built.
Stakeholder management
Product Marketing Manager
Our Stats
25+
Speakers
200+
Attendees
80%
Senior management
150+
Companies
An agenda built to
define what PMM should...
Own
Reclaim what product marketing is actually responsible for. Define PMM's scope, prove its value, and make the case to the people who still aren't sure.
Collaborate
Get the frameworks and language to work better with product, sales, and CS - so PMM stops being a service function and starts being a strategic one.
Automate
Find out which parts of the PMM workflow AI is genuinely reshaping — and leave with processes you can actually put into practice.
Download
the one-pager
Everything you need to make the case - speakers, sessions, where you'll find ROI, and the cost, all on a single page.
Share it with your manager. Drop it in your next budget conversation. Forward it to the colleague who should probably be there too.
Elevate your team's
PMM game
Save up to $300 with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org.
Chat to Raluca to secure your team’s discount.
Take a look at our past summits
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Check out our
summit series...
Interested in more than one summit? Speak to our sales team.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.