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Leonhard
Draxl
Head of Product Marketing
Channable
Leonhard Draxl is a seasoned Product Marketing leader with over a decade of experience in B2B SaaS. Currently, he leads the Product Marketing team at Channable, a multichannel ecommerce platform, to globally position, message, activate and retain Channable’s products and features. Before joining Channable, Leonhard ran his own media agency in London, where he worked with early-stage SaaS startups to successfully bring their products to market. His background also includes roles in customer success, branding, and account management, giving him a broad commercial perspective on how Product Marketing can connect teams and support sustainable growth
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16 May 2025 14:00 - 14:30
From PMM to growth engine: Building a product marketing team in today’s SaaS reality
With rising churn, lower budgets and AI-native players reshaping the SaaS landscape, B2B platforms are under pressure to drive sustainable product growth and Product Marketing is expected to deliver. In this session, we’ll explore how to build a high-performing Product Marketing team from the ground up, and how that team can become a strategic driver of adoption, retention, and long-term growth to battle today’s challenging market conditions. Key takeaways: - Understanding the challenges of product marketing for multi-product B2B platforms - When and how to go from 1 to 2 PMMs effectively - Structuring PMM teams for scale across different growth stages - Becoming the strategic source of truth across GTM functions - Measuring what matters: KPIs that resonate with leadership - Driving real outcomes: PMM’s role in retention and adoption