In today’s competitive market, effective messaging is key to standing out and ensuring that your product resonates with your target audience. Join Raïsa in this session as she explores the strategies and frameworks that will empower you to craft messaging and pitch decks that speak directly to customer pain points and communicate your product’s unique value. Whether you're launching a new product or refining an existing one, you’ll walk away with actionable insights that can transform the way you communicate your product’s story. Key takeaways: - Create value-based messaging: Learn how to tailor your messaging to address your audience’s specific pain points, needs, and aspirations. - Leverage the Challenger Sale framework: Understand how to challenge your customers' thinking, teach them new insights, and position your product as the solution they didn’t know they needed. - Strengthen your pitch deck: Discover how to create a strong pitch deck to introduce your organisation and product in a compelling way.