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Raïsa
van Olden
Director, Product Marketing
Puzzel
Raïsa van Olden is Product Marketing Director at Puzzel, a leading provider of CX solutions, where she leads the European Product Marketing department. Prior to that, Raïsa has been responsible for Product Marketing at Uber in New York City. She started her Product Marketing career at Workiva, where she led Go-To-Market efforts in both the Netherlands and the United States. You will often hear her say: "as a Product Marketeer there are thousands of tasks you can focus on, it's up to you to decide what will move the needle in driving the business' growth. Raïsa obtained her Masters in Psychology at the University of Amsterdam (UvA) and is enrolled in the MBA program at the University of Connecticut (UConn).
15 May 2024 09:15 - 09:45
From local to global: Driving product adoption through tailored GTM strategies
This session will empower product marketers to confidently tackle international expansion and maximize the potential of their global product launches by diving into the complexities of executing successful global go-to-market (GTM) strategies. Join Raisa as she shares insights on how to adapt product marketing strategies for new markets, focusing on localization, prioritization, and cross-team collaboration to drive product adoption on a global scale. Key takeaways: - The importance of localization in shaping GTM strategies for different international markets. - Key steps for researching and understanding a new market to tailor your product marketing approach. - How to balance strategic execution with tactical activities to ensure a successful international launch. - Best practices for working with international teams and aligning your global GTM strategy across borders. - How to build a global network and drive cross-functional collaboration for product success in new markets.