Narratives don’t usually break; they drift. Somewhere between launch two and launch five of Q1, they’re scattered across decks, docs, and Slack threads, with no single version anyone can confidently point to. When that happens, launches lose impact, teams tell different stories, and PMMs end up firefighting drift instead of shaping strategy. In this fireside chat, we’ll explore how PMMs maintain a clear, consistent story as launches stack up, roadmaps evolve, and shipping becomes continuous. Join Mandy & Sara and learn how they design narrative systems that scale, keeping teams aligned around one story across launches, regions, and audiences without rewriting everything each time. Key takeaways - How to spot narrative drift early, before it shows up in launches and messaging - Practical ways to design a narrative framework that supports frequent launches - How to keep teams aligned to one story without slowing down product velocity - How PMMs balance consistency with flexibility as products and priorities evolve