This session will explore how product marketers can move beyond awareness and demand generation to directly influence revenue growth. By taking a strategic, business-first approach, attendees will learn how to align positioning, go-to-market efforts, and revenue planning to drive sustainable ARR. Key takeaways: - How to connect investment decisions to revenue outcomes in a scaling company. - The role of market segmentation (TAM, SAM, SOM) in revenue planning and forecasting. - How product marketing can influence revenue forecasts beyond pipeline contribution. - Leveraging customer insights, market trends, and performance analytics for smarter decision-making. - Building a revenue-focused product marketing strategy that drives long-term business impact.