Sierra Dasso leads Atlassian’s AI GTM efforts across Europe and Asia, helping teams in all fields from engineering to marketing to work smarter. She works closely with major customers like Mercedes, NatWest, and Nestle to put AI into practice and improve results. Sierra’s career includes roles at Cloudflare, Google, Verizon, and ADP, with experience spanning Silicon Valley, Sydney, and now Amsterdam. At her upcoming talk, Sierra will share practical lessons on optimizing & operationalizing GTM motions.