For product marketing to be a revenue accelerator, alignment with sales must go beyond enablement and content delivery—it must be operationalized at scale. By embedding PMM into sales methodologies, deal stages, and frontline execution, PMM leaders can accelerate pipeline, improve conversion rates, and create a competitive advantage. Join Varshaa as he shares how he successfully built credibility for his PMM team with sales and revenue leaders, positioning product marketing as a true revenue catalyst. Key takeaways: - Operationalizing PMM in sales execution – Learn how to integrate PMM directly into sales methodologies, influencing deal strategy, improving seller effectiveness, and driving revenue outcomes. - Embedding PMM into revenue motions – Discover how PMM can actively shape pipeline velocity, deal progression, and win rates through structured sales collaboration. - Becoming a strategic partner to sales leadership – Gain frameworks for positioning PMM as a trusted advisor, helping Sales leadership with market intelligence, competitive insights, and deal acceleration strategies. - Simplifying, scaling, and iterating for impact – Implement a feedback-driven approach to refine messaging, optimize enablement content, and continuously improve competitive positioning at scale.