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Varshaa

Pallaath

Global Director, Customer & Partner Marketing

ConnectWise

Varshaa Pallaath is the Global Director of Customer & Partner Marketing at ConnectWise, where he leads go-to-market initiatives across product marketing, lifecycle, and partner marketing. His work focuses on building repeatable growth motions that drive adoption, expansion, and long-term customer value in complex B2B SaaS environments. With over 15 years of experience leading go-to-market teams across EMEA, AMER, and APAC, Varshaa has built his career at the intersection of sales and marketing. A former quota-carrying sales leader, he has built and led SDR and AE teams and worked closely with revenue teams to turn marketing activity into pipeline. He now brings that commercial perspective into marketing, with a focus on clarity, execution, and measurable impact. Varshaa focuses on using AI to reduce back-office work so teams can invest more time in the moments that really matter. His experience spans global technology companies such as Microsoft and Apple, as well as high-growth B2B SaaS scale-ups. He holds a Bachelor of Engineering (Honours) and a Bachelor of Commerce from University of New South Wales and is now based in the Netherlands, where he leads global go-to-market teams from EMEA.

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28 May 2026 09:45 - 10:15

Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs

Despite widespread adoption, 95% of corporate AI initiatives show zero return, according to research from MIT’s Media Lab. For PMMs, this often means AI is used across messaging, research, and enablement in small, ad-hoc ways, with little ability to clearly articulate impact to leadership. Without a practical approach to measuring value, AI risks staying an experiment instead of becoming a core marketing capability. Sounds like a big, time-consuming challenge? Not necessarily. In this keynote, Varshaa shares how his team tackled that exact problem with a simple shift in approach. By introducing a lightweight summary prompt to capture outcomes, insights, and time saved from everyday AI usage, they made AI’s impact visible and moved conversations from experimentation to provable ROI. Key takeaways: - How to create transparency and trust around everyday AI usage without slowing teams down - How to measure AI ROI by tracking outcomes and time saved from real PMM workflows, not just content output - How to make time saved a leadership-ready metric by showing where that time is reinvested - How to move AI from pilot usage to a sustained, trusted capability across marketing teams

29 May 2026 11:45 - 12:30

Interactive workshop | Powering scalable workflows: Using ChatGPT as a PMM operating system

ChatGPT is now widely used across marketing teams, but most usage remains ad hoc, focused on individual tasks rather than structured decision-making. In this interactive workshop, we’ll focus on moving ChatGPT from ad hoc usage to structured, decision-supporting workflows. Join us and work hands-on with Varshaa to build practical, web-app–style PMM tools using Canvas, from ROI calculators to account review frameworks you can reuse across your team. You’ll also use ChatGPT to run deep competitive website analysis, synthesising insights across multiple competitor sites to inform real website and messaging decisions. Key takeaways: - How to use ChatGPT and Canvas to move beyond one-off prompts and build structured marketing tools - How to design lightweight internal tools such as ROI calculators and account reviews using Canvas - How to use ChatGPT to conduct deep competitive analysis across multiple websites - How these workflows can scale across marketing teams without becoming overly complex --- Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 4.