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Elliott
Rayner
Director of Marketing
OWOW
Elliott Rayner spent over a decade working in the sports industry, creating products for the FIFA World Cup and the Summer Olympics while working for Adidas and ASICS. He then took the leap into the world of Tech, leading marketing teams and building strategies for brands such as Babbel and ARION. Now, he leads marketing and growth for OWOW, a digital product studio aiming to engage one billion people through better-designed technology. Elliott is the creator of the Storytelling Certified course published in collaboration with the PMA and has led professional workshops with brands like Booking, Cloudinary and New Relic.
16 May 2024 09:15 - 09:45
Shortcuts to visual storytelling
People can recall 65% of marketing visuals but just 10% of marketing copy. The market has never been more crowded and messaging more complicated. Learn how to weaponise visual storytelling techniques to communicate your product, features, and differentiated value in just 13 milliseconds. Drawing on frameworks from the Storytelling Certified Masters course and real-world case studies from Adidas, Asics, Babbel, and OWOW, this keynote provides three simple changes to your creative briefs that can lead to game-changing visuals that can convert the most complicated products into concise and impactful stories.