Competitors are multiplying. Customers are more diverse than ever. Products are growing increasingly complex. Now, sprinkle in an AI revolution, and product marketers are staring down an era of option paralysis—too many choices, too much noise, and too little clarity. To cut through the complexity, product marketers must be intentional about where they invest their time and energy. Two disciplines matter most: 1. Storytelling – Understanding how people think, decide, and engage is the key to creating clarity in a chaotic market. 2. Automation – AI and automation give PMMs the ability to execute at scale without losing precision or personalization. Join Elliott and explore three predictions about how product marketing is about to change. How positioning will become dynamic, with AI enabling real-time message tracking and adaptation. How personas will shift from static profiles to living models powered by real customer data. And how content and research will scale beyond human limits, allowing teams to move faster without sacrificing quality. Together, these shifts redefine what it means to be a product marketer—and why those who invest in psychology and automation won’t just survive the AI era—they’ll shape it.

This workshop is designed for PMMs looking to master the art of storytelling to craft impactful product narratives. Based on Elliott Rayner’s Storytelling Certified course, it covers proven frameworks, scientific insights, and real-world case studies. With storytelling being a top skill in product marketing—yet less than 10% of PMMs formally trained in it—this workshop bridges that gap, providing the tools to create compelling, audience-driven product stories. Workshop agenda: 1. Storytelling science Participants will delve into scientific studies that reveal how storytelling influences our brains and behaviors. This foundational understanding will highlight the profound impact storytelling can have in marketing. 2. Case study discussion We’ll examine successful case studies from both B2C and B2B brands, focusing on how they leverage storytelling. Through engaging discussions, we’ll review examples from a variety of physical and digital products to illustrate effective applications of storytelling science. 3. Practice frameworks In this interactive segment, attendees will collaborate in groups to apply storytelling frameworks. This hands-on practice will enable them to craft more logical, emotional, and credible product narratives. –––– Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of April 14.