Elliott has spent over a decade in the sports industry, working for global brands such as Adidas and Asics, creating innovative products for the FIFA World Cup and The Olympics. He moved into the world of tech as the Head of Product Marketing for the language app Babbel, before becoming the CMO of the deep tech sports brand ARION. He is constantly exploring new opportunities to combine his passions of creation, innovation, and sustainability. Elliott is also an Expert in Residence at Product Marketing Alliance, the host of the Storytelling Podcast, the creator of the PMA Storytelling Certification and the host of PMA's Storytelling virtual workshop series.