16 May 2024 09:15 - 09:45
Shortcuts to visual storytelling
People can recall 65% of marketing visuals but just 10% of marketing copy.
The market has never been more crowded and messaging more complicated.
Learn how to weaponise visual storytelling techniques to communicate your product, features, and differentiated value in just 13 milliseconds.
Drawing on frameworks from the Storytelling Certified Masters course and real-world case studies from Adidas, Asics, Babbel, and OWOW, this keynote provides three simple changes to your creative briefs that can lead to game-changing visuals that can convert the most complicated products into concise and impactful stories.