Speakers
Agenda ▼
Why attendPartnersVenueLive training
Locations ▼

Download brochure

Register now

Download Brochure

Register now

Event starts in:
63

days :

18

: hours :

37

minutes

13

until ticket prices increase

May 28 & 29, 2026
Postillion Hotel & Convention Centre
9-11 Paul van Vlissingenstraat
Amsterdam

View the
agenda

Sponsor

Workshops

Register

What's on
Main stage
Networking breaks
Workshops
May 28
May 29
May 28
May 28
08:00
Networking breaks
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
09:15
Main stage
The adaptive PMM: How AI is turning positioning, personas, and content into living systems
Elliott Rayner, CMO, OWOW
See the details
09:45
Main stage
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
10:15
Main stage
The sales enablement makeover: The new playbook for success in an AI-powered selling landscape
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Panel | GTM is a team sport: Leading cross-functional execution beyond your remit
Dasha Chushko, PMM Lead, Adyen
Steven Menard, VP, Sustainability Product Marketing, SAP
Na-Young Choi, Sr Director, AI Business Solutions, France & Netherlands, Microsoft
Thalles Silveira, Product Manager, AirFrance
See the details
12:00
Main stage
Accelerating value realisation: Leveraging interactive experiences to advance buyers through the funnel
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
Networking roundtables: Defining the PMM advantage
See the details
13:30
Workshops
Interactive Workshop | Influencing difficult stakeholders: How PMMs drive decisions without authority
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
See the details
14:15
Main stage
Where enablement goes to die: How PMMs can close the marketing–sales loop
Lindsay Brennan, Global Head of Marketing & Demand Generation, Robotics, ABB
See the details
14:45
Main stage
Fireside chat | Consistency at scale: Designing a narrative that survives every launch
Mandy Schafer, Director, Product Portfolio Marketing, Mastercard
Sara Vaum, Director, Global Product Marketing, Philips
See the details
15:15
Networking breaks
Coffee break
See the details
15:15
Workshops
Interactive workshop | Stop being the best-kept secret: Building an internal PMM brand that drives influence and impact
Dasha Chushko, PMM Lead, Adyen
See the details
15:45
Main stage
The customer is the roadmap: How market and competitive insights should drive every product decision
Jan Denecker, Director, PMM, GTM & Digital, UPS
See the details
16:15
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
16:45
Main stage
Closing remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
See the details
17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
See the details
May 29
08:00
Networking breaks
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:15
Main stage
Less chaos, more momentum: How PMMs operationalise, optimise, and scale GTM motions
Sierra Dasso, Head of AI GTM, EMEA & APAC, Atlassian
See the details
09:45
Main stage
Positioning without picking a fight: Differentiation in ecosystem-driven markets
Kevin Hähnlein, Principal, Strategic Advisory, Staffbase
See the details
09:45
Workshops
Interactive workshop | Advanced product storytelling for modern GTM teams
Elliott Rayner, CMO, OWOW
See the details
10:15
Main stage
Focus wins markets: How clear ICPs and product outcomes drive revenue growth
Marcel Stroop, Director, Go-To-Market & Partnerships, Royal Schiphol Group
See the details
10:45
Networking breaks
Coffee break
See the details
11:15
Main stage
Market sizing that actually drives decisions: Turning analysis into B2B GTM focus
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
See the details
11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
See the details
11:45
Workshops
Interactive workshop | Powering scalable workflows: Using ChatGPT as a PMM operating system
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
See the details
12:30
Networking breaks
Lunch
See the details
13:30
Main stage
One role, three stages: Product marketing across three growth curves
Akshatha Hegde, Director, Strategy & Analytics, Hexagon AB
See the details
14:00
Main stage
Where trust converts: Making advocacy a growth lever for PMM teams
See the details
14:30
Main stage
Chairperson closing remarks
See the details

Early bird tickets

now on sale

Join tactical workshops, peer discussions, and thought-leader insights on the positioning, GTM ownership, and stakeholder challenges holding you back. You’ll leave with the tools, frameworks, and connections to:

→ Own positioning and go-to-market with confidence, using AI to scale what works faster

→ Engage and influence stakeholders beyond your authority, driving alignment across product, sales, and leadership

→ Grow your PMM network in Amsterdam, building real relationships beyond the sessions

Amsterdam

May 28 & 29, 2026

Save €300

Elevate your team's
PMM game

Get €100 off per ticket with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org.

Chat to Ella to secure your team’s discount.

Book a call with Ella

Button

Got a question?

Speak to the team

Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.

Download brochure

Schedule a call

Want to contact

our team?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Elena Simou
Speaker & media partnership enquiries

Ella Bain

Attendee enquiries

Harry Dear

Partnership enquiries

Useful links

Contact us

Privacy

made with Acara

Join the conversation