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May 15 & 16, 2025
Amsterdam

This year's
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What's on
Main stage
Workshops
May 16
May 17
May 16
May 16
09:00
Main stage
Chairperson opening remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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09:15
Main stage
Story distillation: How to calculate your minimum viable story
Elliott Rayner, Director of Marketing, OWOW
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09:45
Main stage
Being a PMM with a multi-product portfolio
Pieter Brinkman, Vice President of Product Marketing & Developer Relations, Sitecore
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10:15
Main stage
How to drive more impactful GTM strategies with market & customer insights
Fiona Crespin, Account Executive, SurveyMonkey
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10:45
Main stage
Coffee break
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11:15
Main stage
Panel: Lessons from PMMs in scale-up organisations
Anna Mizina, Head of Product Marketing
Sebastian Glock, Director of Product Marketing, Cognigy
Dustin Robinson, Head of Product Marketing, Malt
Martina Havrlent, Director of Product & Customer Marketing, EVBox
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11:15
Workshops
Workshop - Leading with confidence: Advice for new product marketing team leads
Louis Debatte-Monroy, Vice President of Product Marketing, Adyen
Mandy Schafer, Director of Product Marketing, Mastercard
Hester van Gool, Group Product Marketing Manager, Decathlon Digital
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12:00
Main stage
Is category creation worth the hype?
Jamie Bolland, Head of Product Marketing, Magnolia
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12:30
Main stage
Building tomorrow’s workplace: The role of PMM in driving AR/VR Adoption
Dinackar Chittoor, Head of Product Marketing, Meta
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13:00
Main stage
Lunch
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14:00
Main stage
Riding the wave: Learnings in bringing AI to market
Mike Kolman, Senior Product Marketing Manager, Salesforce
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14:30
Main stage
Seed to scale: building your product marketing team for company growth
Jenn Gbur, Head of Product Marketing, Road
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15:00
Main stage
Coffee break
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15:30
Main stage
Roundtable discussions: Choose your topic and collaborate
Ashley Herbert, Global Director of Product Marketing, Tellent
Chevawn Blum, Product Marketing Leader, Product Marketing Alliance
Renu Jinturkar, Senior Product Marketing Manager, TomTom
Patricia Bleiker, Director of Industry Solutions, Scandit
Anne van der Kammen, Product Marketing Manager, Channable
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16:15
Main stage
How to de-risk your GTM
Amruta Hunnurkar, Former Head of Product Marketing, SumUp
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16:45
Main stage
Closing remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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May 17
09:00
Main stage
Opening remarks
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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09:15
Main stage
[Re-]Structuring your PMM team for impact
Louis Debatte-Monroy, Vice President of Product Marketing, Adyen
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09:45
Main stage
Interactive roundtable discussions: PMA's community challenges
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10:30
Main stage
Coffee break
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11:00
Main stage
Panel: Shaping your PMM career with intention
Iryna Wagner, Product Marketing Manager, WhatsApp
Madhavi Sahu, Former Global Lead, Product Marketing, Just Eat
Annelies Northup, Associate Director, Regional Product Marketing, Morningstar
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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11:45
Main stage
Minimal viable marketing: Strategies for launching and growing Your MVP
Timo Wielink, Head of Product, WCC
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12:15
Main stage
Mastering analyst relations: Strategic insights for product marketers
Sebastian Glock, Director of Product Marketing, Cognigy
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12:45
Main stage
Lunch
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13:45
Main stage
Introducing PMM vs starting with PMM
Stuart Shingler, Vice President of Brand & Product Marketing, Tink (A Visa Solution)
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14:15
Main stage
Fireside chat - Building and scaling a team of high-performing PMMs
Rahul Singh, Director, Product Marketing (Global), Mastercard
Andrew Hatfield, Marketing Strategist, Deepstar Strategic
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14:45
Main stage
Essentials for an agile GTM strategy
Karoline Seidler, Head of Product Marketing, Elektrobit
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Get tickets for this years summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful product marketing tactics into your strategy.

- Leverage the latest industry trends and emerging tech to amplify your impact.

- Meet mentors and build a network within the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Amsterdam
May 15 - 16, 2025

Register now

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Okura Hotel
The summit will be hosted at Okura Hotel Amsterdam, a flexible event space equipped with state-of-the-art amenities in the heart of the city.
Ferdinand Bolstraat 333, 1072 LH
1072 LH
Amsterdam
Netherlands

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