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Event starts in:
58

days :

17

: hours :

28

minutes

58

till early bird rates end

May 14 & 15, 2025
Amsterdam

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agenda

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What's on
May 14
May 15
May 14
May 14
08:00
Networking & workshops
Networking breakfast & registration
09:00
Main stage
Chairperson opening remarks
09:15
Main stage
Shortcuts to visual storytelling
Elliott Rayner, Director of Marketing, OWOW
09:45
Main stage
Mastering agile GTM strategies to realise market potential
10:15
Main stage
PMM x sales enablement: A powerhouse partnership for launch success
10:45
Networking & workshops
Coffee break
11:15
Main stage
From press releases to product launches: The evolving PR toolkit for PMMs
Justin Vaughan-Brown, VP of Marketing, Basis Technologies
11:45
Main stage
Fireside chat | Aligning visions: Strengthening collaboration between product management and product marketing
Névine Ismael, Product Marketing Manager, Scaleway
12:15
Main stage
How product marketing can drive value and differentiation through pricing models & strategies
12:45
Main stage
Lunch
13:45
Main stage
Networking roundtables: Navigating the product marketing landscape
Mike Kolman, Senior Product Marketing Manager, Salesforce
Ksenia Rabinovich, Product Marketing Manager, United Streaming
Anna Borbotko, Sales Enablement Lead (B2B), TomTom
14:30
Main stage
Crafting personalized product journeys: How marketing automation can elevate your strategy
Tore Andre Godager, Global Director, Marketing Technology Solutions, Fortum
15:00
Main stage
Coffee break
15:30
Main stage
The first 30/60/90 days as a PMM: Establishing a product marketing function with impact
Elena Kadochnikova, Head of Product Marketing, Temper
16:00
Main stage
Connecting product, brand, and customer experience for impactful growth
Leo Burger, Senior Product Marketing Manager, Lenvi
16:30
Main stage
Closing remarks
17:00
Networking & workshops
Happy hour sponsored by Product Marketing Alliance
May 15
08:00
Networking & workshops
Networking breakfast
09:00
Main stage
Opening remarks
09:15
Main stage
From local to global: Driving product adoption through tailored GTM strategies
Raïsa van Olden, Director, Product Marketing, Puzzel
10:15
Main stage
Fireside chat | The double-edged sword of brand: Advantages and challenges for product marketers
Iryna Besarab, Brand Director, NAPA, NAPA Shipping Solutions
Marina Kramer, Director, Brand Strategy, Hellofresh
10:45
Networking & workshops
Coffee break
11:15
Main stage
Leading the charge: How to shift from reactive to proactive as a busy product marketer
Rick Hebly, Director, Product Marketing, Acronis
11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Névine Ismael, Product Marketing Manager, Scaleway
12:45
Networking & workshops
Lunch
13:45
Main stage
Panel | Strategic influence for PMMs: How to engage, align, and lead effectively
Ksenia Rabinovich, Product Marketing Manager, United Streaming
Ashley Herbert, Global Director of Product Marketing, Sendcloud
Chris Wedemeier, VP, Product Marketing, Sportradar
14:30
Main stage
From discovery to decision: Optimising your marketing strategy to match your buyer’s journey
15:00
Main stage
How video marketing can revolutionise your product marketing strategy
Manik Sethi, Sr Product Marketing Manager, Elsevier
15:30
Main stage
Chairperson closing remarks

Get your ticket
for the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning, and discussion so you can:

- Leverage the latest in AI automation, and emerging tech to scale your impact.

- Network with like-minded PMM professionals who share your experiences and challenges, fostering valuable idea exchanges.

- Transform your product marketing strategy to align with company-wide OKRs and truly demonstrate your ROI.

Amsterdam
May 15 - 16, 2025

Save €300

Elevate your team's
PMM game

Bring your team to the Product Marketing Summit for fresh insights and improved collaboration.

Reach out to Raluca to learn more.

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