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Event starts in:
0

days :

10

: hours :

46

minutes

33

until the summit

May 28 & 29, 2026
Postillion Hotel & Convention Centre
9-11 Paul van Vlissingenstraat
Amsterdam

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What's on
Main stage
Networking breaks
Workshops
May 28
May 29
May 28
May 28
08:00
Networking breaks
Networking breakfast & registration
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09:00
Main stage
Opening remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
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09:15
Main stage
Products don’t fail, they drift: How narrative keeps products on track
Elliott Rayner, CMO, OWOW
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09:45
Main stage
Turning experimentation into impact: A practical playbook for proving AI ROI for PMMs
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
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10:15
Main stage
Panel | The PMM multiplier: Scaling impact across sales, demand gen & customer support
Ashley Herbert, Director, Product Marketing, Bynder
Jan Bogaert, Senior PMM, Hubspot
Menno Schuurman, Director, Regional Marketing, EMEA, Verint
Ramya Arul, Lead Demo Strategist, Storylane
Daniel Schrijver, Senior PMM, Quest Software
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11:00
Networking breaks
Coffee break
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11:30
Main stage
Panel | GTM is a team sport: Leading cross-functional execution beyond your remit
Dasha Chushko, PMM Lead, Adyen
Na-Young Choi, Sr Director, AI Business Solutions, France & Netherlands, Microsoft
Thalles Silveira, Product Manager, AirFrance
Ksenia Rabinovich, Marketing Lead, Unified Streaming
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11:30
Workshops
Interactive Workshop | Managing difficult stakeholders: How PMMs drive decisions without authority
Amruta Hunnurkar, GTM & PMM Lead, EMEA, Alexa and Echo, Amazon
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12:15
Main stage
Interactive demo 101: Driving product adoption with Guideflow
Clément Puren, GTM Leader, Guideflow
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12:45
Networking breaks
Lunch
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13:45
Main stage
Networking roundtables: Defining the PMM advantage
Ksenia Rabinovich, Marketing Lead, Unified Streaming
Daniel Schrijver, Senior PMM, Quest Software
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13:45
Workshops
Interactive workshop | Stop being the best-kept secret: Building an internal PMM brand that drives influence and impact
Dasha Chushko, PMM Lead, Adyen
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14:30
Main stage
Early, often, always: The end-to-end impact of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Amy Johnston, Principal PMM, Camunda
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15:00
Main stage
Fireside chat | Consistency at scale: Designing a narrative that survives every launch
Mandy Schafer, Director, Product Portfolio Marketing, Mastercard
Sara Vaum, Director, Global Product Marketing, Philips
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15:30
Networking breaks
Coffee break
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16:00
Main stage
Less chaos, more momentum: How PMMs operationalise, optimise, and scale GTM motions
Sierra Dasso, Head of AI GTM, EMEA & APAC, Atlassian
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16:30
Main stage
Interactive session | PMM group therapy: Help & advice from peers who get it
Raïsa van Olden, Director, Product Marketing, Puzzel
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17:00
Main stage
Closing remarks
Raïsa van Olden, Director, Product Marketing, Puzzel
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17:00
Networking breaks
Happy hour sponsored by Product Marketing Alliance
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May 29
08:00
Networking breaks
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
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09:15
Main stage
The 10 habits of indispensable PMM leaders
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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09:45
Main stage
Positioning without picking a fight: Differentiation in ecosystem-driven markets
Kevin Hähnlein, Principal, Strategic Advisory, Staffbase
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09:45
Workshops
Interactive workshop | Why your product needs a narrative
Elliott Rayner, CMO, OWOW
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10:15
Main stage
Focus wins markets: How clear ICPs and product outcomes drive revenue growth
Marcel Stroop, Director, Go-To-Market & Partnerships, Royal Schiphol Group
Corjan Bast, Head of Marketing, Royal Schiphol Group
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10:45
Networking breaks
Coffee break
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11:15
Main stage
Why customers buy: A PMM’s guide to value selling
Patricia Bleiker, Go-to-Market Consultant & Founder, GTM Point
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11:45
Main stage
Networking roundtables: Unlocking insights in the product marketing landscape
Shreyans Jain, Senior PMM, Founda
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11:45
Workshops
Interactive workshop | Powering scalable workflows: Using AI as a PMM operating system
Varshaa Pallaath, Global Director, Customer & Partner Marketing, ConnectWise
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12:30
Networking breaks
Lunch
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13:30
Main stage
One role, three stages: Product marketing across three growth curves
Akshatha Hegde, Director, Strategy & Analytics, Hexagon AB
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13:30
Workshops
Interactive workshop | You are the product: Defining your edge as a PMM
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
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14:00
Main stage
Where enablement goes to die: How PMMs can close the marketing–sales loop
Lindsay Brennan, Global Head of Marketing & Demand Generation, Robotics, ABB
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14:30
Main stage
Chairperson closing remarks
Leonhard Draxl, Head of Product Marketing, GoodHabitz
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Get your ticket

for the summit

Join tactical workshops, peer discussions, and thought-leader insights on the positioning, GTM ownership, and stakeholder challenges holding you back. You’ll leave with the tools, frameworks, and connections to:

→ Own positioning and go-to-market with confidence, using AI to scale what works faster

→ Engage and influence stakeholders beyond your authority, driving alignment across product, sales, and leadership

→ Grow your PMM network in Amsterdam, building real relationships beyond the sessions

Amsterdam

May 28 & 29, 2026

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Elevate your team's
PMM game

Get €100 off per ticket with our group rate (just 3+ people required). It’s the perfect way to align on strategy and scale learnings across your org.

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