days :
: hours :
minutes
until the summit
Launch
powered by Product Marketing Alliance
We’re back in San Francisco with everything you love, now expanded into the most comprehensive product marketing event of the year.
Launch puts product marketing leadership, go-to-market strategy, and cross-functional alignment front and center, giving you the playbooks and perspective to lead GTM with confidence in 2026.
Get your ticket
for the summit
Join Launch, the ultimate GTM summit for PMMs.
Lead the conversation on go-to-market and expand your perspective with unlimited access to 5 co-located tracks looking at each specialist function owning GTM.
- Sharpen your GTM skillset; refine positioning, messaging, and market research, and turn them into measurable growth drivers
- Deep-dive into distinct talks on product marketing, GTM, sales enablement, RevOps, and customer success and break down silos to scale high-impact GTM programs
- Deepen your connections with the world's premier product marketing community whilst building your network with experts from across the GTM landscape
A snapshot of
our speakers...
What our
attendees say...
Agenda
at a glance
Own the narrative by measuring what matters and prove PMM's strategic impact through clear, actionable KPIs.
Metrics
Product Marketing Manager
Work in partnership with AI agents to accelerate innovation, amplify decision-making, and extend your impact at scale.
Emerging technology
Product Marketing Manager
Strengthen alignment by leading cross-functional efforts with product, sales, and CS to to drive GTM success.
Cross-functional success
Product Marketing Manager
Shape stories by using customer insights to craft clear, differentiated positioning that commands market share.
Messaging & positioning
Product Marketing Manager
Lead from the front by owning GTM strategy and execution to ensure high-impact, revenue-driving launches.
PMM GTM ownership
Product Marketing Manager
Claim your influence by engaging stakeholders with clarity, confidence, and a data-backed point of view.
Stakeholder management
Product Marketing Manager
Our Stats
75+
Speakers
400+
Attendees
80%
Senior management
250+
Companies
One ticket, five tracks
Break down GTM silos in just one day
We'll tackle GTM from a PMM perspective on the Launch stage, but your ticket also grants you access to all 5 cross-functional summit tracks, giving you a 360 view of the entire GTM lifecycle.
Explore the multi-track agenda and customize your onsite experience.
Ready to level up your
entire GTM team?
End the cross-functional tug-of-war and begin 2026 aligned on GTM strategy - unlock a discounted team rate by reaching out to Ella.
Need help securing budget? Check out our handy convince the boss letter.
What you’ll get
out of the summit
Fresh insights from PMMs and GTM experts tackling the same challenges you face, whether it’s navigating organizational complexity, scaling a lean team, or turning strategy into action.
Honest conversations about what’s working, what’s not, and how product marketers can own and elevate their GTM responsibilities to drive measurable impact.
Actionable frameworks, templates, and techniques you can bring back to the office, plus space to reflect, ask questions, and workshop your GTM strategy with peers for scaled success.
During our summits
you'll be able to...
Break the cycle
Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up to date with key industry trends.
Collaborate
Whether you’re looking for a mentor or your next hire, bring your team, expand your network, and build lasting connections within the community.
Spark new ideas
Connect with PMMs and cross-functional peers to trade insights, break silos, and spark solutions that stick.
Watch a previous
GTM session
Get a sneak peak of one of PMA's previous GTM sessions, find out more details and register your interest in attending.
Download
your brochure
Get an in-depth breakdown of what you can expect from the summit, download your brochure today.
Know you want to join us but need a little help getting budget sign-off? Don’t worry, we’ve done the hard work for you, use our customizable convince the boss letter to accelerate your approval process.
Executive
summary
A community of senior decision-makers
The world’s most innovative companies
400+ attendees from across the GTM function
Take a look at our past summits
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Check out our
summit series...
Interested in more than one summit? Speak to our sales team.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.