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Event starts in:
58

days

10

hours

29

minutes

44

until ticket prices increase

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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full agenda

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What's on
Main stage
PMM therapy
Interactive workshops
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Engineering the PMM advantage: Inside the machine powering high-impact PMM teams
Hafiz Khalid, VP, Product & Growth, XP Power
See the details
09:45
Main stage
The truth behind the pipeline: What win-loss reveals about your GTM strategy
See the details
10:15
Main stage
Shatter the template: The new rules of global GTM planning
Nicole Huynh, Senior Product & Partner Marketing Lead, Google
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Panel | Name it to claim it: How category shapers rewrite the rules of competition
Tiffany Huang, Senior PMM, Ads, Amazon
Rini Ghose, VP, Global Product Marketing, Visa
Meiling Tan, VP, Brand & Go-to-Market, Care.com
Sylvia Xie, Head of Product Marketing, Marketplace, Walmart
See the details
11:15
PMM therapy
PMM therapy | Lost in translation: When leadership doesn't speak PMM
See the details
11:15
Interactive workshops
Workshop | The B2B2C reality: Mapping voice of customer signals to unlock adoption
Dhvani Shet, PMM Lead, PayPal
See the details
12:00
Main stage
Weak input, identical output: why AI can’t fix broken messaging
See the details
12:00
PMM therapy
PMM therapy | The startup PMM survival guide
Rebecca Kaykas-Wolff, VP, Product Marketing, HUMAN Security, Inc.
See the details
12:00
Interactive workshops
Workshop | PMM fire drill: Build, test, and launch in 60 minutes
See the details
12:30
Main stage
Hardwired to buy: The psychology secrets that trigger decisions before logic kicks in
Alex Chahin, Director & Global Head of Rider Product Marketing, Uber
See the details
13:00
Exhibition & networking
Lunch
See the details
14:00
Main stage
Panel | Ctrl+alt+delete: How AI is rebooting the PMM team from the inside out
Caroline Newell, PMM Lead, Disney+, The Walt Disney Company
Varun Sharma, Sr Director, Global Market Activation & GTM, Netflix
Amrutha Suresh, VP, Enterprise AI & GTM Innovation, Asana
See the details
14:00
PMM therapy
PMM therapy | The AI treadmill: How to keep up without chasing every shiny new update
Shobhit Bhutani, PMM Lead, AI, Broadcom
See the details
14:00
Interactive workshops
Workshop | Is it punchy? Fix your messaging live with a custom GPT and Emma Stratton
Emma Stratton, Messaging Expert & Founder, Punchy
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
14:45
Main stage
Built to be ignored: Why your enablement content never makes it to the sales call
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Swipe left on bad hires: Fixing the PMM hiring game
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
Yi Lin Pei, Founder, Courageous Careers
See the details
15:45
PMM therapy
PMM therapy | The invisible superpower: How PMMs influence decisions behind the scenes
Allison Rona, Director, Product Marketing, PetDesk
See the details
15:45
Interactive workshops
Workshop | From briefings to influence: The PMM's hands-on guide to analyst relations
See the details
16:15
Main stage
Fear, burnout, and the future of PMM: How to stay confident when the role keeps changing
Emma Stratton, Messaging Expert & Founder, Punchy
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:00
Interactive workshops
Workshop | The PMM AI hackathon: Vibe code your way to smarter, faster product marketing
Lauren Hockenson, Lead PMM, Shopify
See the details
09:15
Main stage
The living narrative: How AI turns customer signals into evolving positioning
Alex Gay, VP, Product and Corporate Marketing, Superhuman (formerly Grammarly)
See the details
09:15
PMM therapy
PMM therapy | Overlooked and underused: The junior PMM's guide to a career break through
See the details
09:45
Main stage
Panel | Launch less, win more: The PMM playbook for ruthless prioritization
Claudia Johnston, Senior PMM, Creators, LinkedIn
Manoj Gunti, Head of Product Marketing, Data & AI, Google
See the details
09:45
PMM therapy
PMM therapy | The narrative lab: Turning technical jargon into compelling stories
Alexandra Mehat, Director, Product Marketing, Fortinet
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
Main stage
Features don't justify budgets: How to build the ROI case your buyers need to say yes
See the details
11:00
PMM therapy
PMM therapy | Built it, trained it, launched it… Sales still didn’t use it
Divya Laul Gupta, PMM, Intuit
See the details
11:00
Interactive workshops
Workshop | The future of CI: Building an AI-powered competitive intelligence system in real time
Ramya Gogineni, PMM Lead, Meta
See the details
11:30
Main stage
All talk, no teeth: Crafting a story that differentiates, travels, and lands
Jasmine Wu, Global Head of Marketing & GTM, Proofpoint
See the details
12:00
Exhibition & networking
Lunch
See the details
13:00
Main stage
A wake-up call: B2C rewrote the PMM rulebook - did anyone tell B2B?
Tyler Delgado, Lead PMM, B2C & Fiber Growth, AT&T
See the details
13:00
PMM therapy
PMM therapy | The expansion trap: What PMMs get wrong about new markets, and how to get it right
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
See the details
13:00
Interactive workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
13:30
Main stage
Own it or forget it: Why PMM must stop influencing revenue and start owning it
See the details
14:00
Main stage
Chairperson closing remarks
See the details
What's on
Main stage
PMM therapy
Interactive workshops
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Engineering the PMM advantage: Inside the machine powering high-impact PMM teams
Hafiz Khalid, VP, Product & Growth, XP Power
See the details
09:45
Main stage
The truth behind the pipeline: What win-loss reveals about your GTM strategy
See the details
10:15
Main stage
Shatter the template: The new rules of global GTM planning
Nicole Huynh, Senior Product & Partner Marketing Lead, Google
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Panel | Name it to claim it: How category shapers rewrite the rules of competition
Tiffany Huang, Senior PMM, Ads, Amazon
Rini Ghose, VP, Global Product Marketing, Visa
Meiling Tan, VP, Brand & Go-to-Market, Care.com
Sylvia Xie, Head of Product Marketing, Marketplace, Walmart
See the details
11:15
PMM therapy
PMM therapy | Lost in translation: When leadership doesn't speak PMM
See the details
11:15
Interactive workshops
Workshop | The B2B2C reality: Mapping voice of customer signals to unlock adoption
Dhvani Shet, PMM Lead, PayPal
See the details
12:00
Main stage
Weak input, identical output: why AI can’t fix broken messaging
See the details
12:00
PMM therapy
PMM therapy | The startup PMM survival guide
Rebecca Kaykas-Wolff, VP, Product Marketing, HUMAN Security, Inc.
See the details
12:00
Interactive workshops
Workshop | PMM fire drill: Build, test, and launch in 60 minutes
See the details
12:30
Main stage
Hardwired to buy: The psychology secrets that trigger decisions before logic kicks in
Alex Chahin, Director & Global Head of Rider Product Marketing, Uber
See the details
13:00
Exhibition & networking
Lunch
See the details
14:00
Main stage
Panel | Ctrl+alt+delete: How AI is rebooting the PMM team from the inside out
Caroline Newell, PMM Lead, Disney+, The Walt Disney Company
Varun Sharma, Sr Director, Global Market Activation & GTM, Netflix
Amrutha Suresh, VP, Enterprise AI & GTM Innovation, Asana
See the details
14:00
PMM therapy
PMM therapy | The AI treadmill: How to keep up without chasing every shiny new update
Shobhit Bhutani, PMM Lead, AI, Broadcom
See the details
14:00
Interactive workshops
Workshop | Is it punchy? Fix your messaging live with a custom GPT and Emma Stratton
Emma Stratton, Messaging Expert & Founder, Punchy
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
14:45
Main stage
Built to be ignored: Why your enablement content never makes it to the sales call
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Swipe left on bad hires: Fixing the PMM hiring game
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
Yi Lin Pei, Founder, Courageous Careers
See the details
15:45
PMM therapy
PMM therapy | The invisible superpower: How PMMs influence decisions behind the scenes
Allison Rona, Director, Product Marketing, PetDesk
See the details
15:45
Interactive workshops
Workshop | From briefings to influence: The PMM's hands-on guide to analyst relations
See the details
16:15
Main stage
Fear, burnout, and the future of PMM: How to stay confident when the role keeps changing
Emma Stratton, Messaging Expert & Founder, Punchy
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:00
Interactive workshops
Workshop | The PMM AI hackathon: Vibe code your way to smarter, faster product marketing
Lauren Hockenson, Lead PMM, Shopify
See the details
09:15
Main stage
The living narrative: How AI turns customer signals into evolving positioning
Alex Gay, VP, Product and Corporate Marketing, Superhuman (formerly Grammarly)
See the details
09:15
PMM therapy
PMM therapy | Overlooked and underused: The junior PMM's guide to a career break through
See the details
09:45
Main stage
Panel | Launch less, win more: The PMM playbook for ruthless prioritization
Claudia Johnston, Senior PMM, Creators, LinkedIn
Manoj Gunti, Head of Product Marketing, Data & AI, Google
See the details
09:45
PMM therapy
PMM therapy | The narrative lab: Turning technical jargon into compelling stories
Alexandra Mehat, Director, Product Marketing, Fortinet
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
Main stage
Features don't justify budgets: How to build the ROI case your buyers need to say yes
See the details
11:00
PMM therapy
PMM therapy | Built it, trained it, launched it… Sales still didn’t use it
Divya Laul Gupta, PMM, Intuit
See the details
11:00
Interactive workshops
Workshop | The future of CI: Building an AI-powered competitive intelligence system in real time
Ramya Gogineni, PMM Lead, Meta
See the details
11:30
Main stage
All talk, no teeth: Crafting a story that differentiates, travels, and lands
Jasmine Wu, Global Head of Marketing & GTM, Proofpoint
See the details
12:00
Exhibition & networking
Lunch
See the details
13:00
Main stage
A wake-up call: B2C rewrote the PMM rulebook - did anyone tell B2B?
Tyler Delgado, Lead PMM, B2C & Fiber Growth, AT&T
See the details
13:00
PMM therapy
PMM therapy | The expansion trap: What PMMs get wrong about new markets, and how to get it right
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
See the details
13:00
Interactive workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
13:30
Main stage
Own it or forget it: Why PMM must stop influencing revenue and start owning it
See the details
14:00
Main stage
Chairperson closing remarks
See the details
What's on
Main stage
PMM therapy
Interactive workshops
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks
See the details
09:15
Main stage
Engineering the PMM advantage: Inside the machine powering high-impact PMM teams
Hafiz Khalid, VP, Product & Growth, XP Power
See the details
09:45
Main stage
The truth behind the pipeline: What win-loss reveals about your GTM strategy
See the details
10:15
Main stage
Shatter the template: The new rules of global GTM planning
Nicole Huynh, Senior Product & Partner Marketing Lead, Google
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Panel | Name it to claim it: How category shapers rewrite the rules of competition
Tiffany Huang, Senior PMM, Ads, Amazon
Rini Ghose, VP, Global Product Marketing, Visa
Meiling Tan, VP, Brand & Go-to-Market, Care.com
Sylvia Xie, Head of Product Marketing, Marketplace, Walmart
See the details
11:15
PMM therapy
PMM therapy | Lost in translation: When leadership doesn't speak PMM
See the details
11:15
Interactive workshops
Workshop | The B2B2C reality: Mapping voice of customer signals to unlock adoption
Dhvani Shet, PMM Lead, PayPal
See the details
12:00
Main stage
Weak input, identical output: why AI can’t fix broken messaging
See the details
12:00
PMM therapy
PMM therapy | The startup PMM survival guide
Rebecca Kaykas-Wolff, VP, Product Marketing, HUMAN Security, Inc.
See the details
12:00
Interactive workshops
Workshop | PMM fire drill: Build, test, and launch in 60 minutes
See the details
12:30
Main stage
Hardwired to buy: The psychology secrets that trigger decisions before logic kicks in
Alex Chahin, Director & Global Head of Rider Product Marketing, Uber
See the details
13:00
Exhibition & networking
Lunch
See the details
14:00
Main stage
Panel | Ctrl+alt+delete: How AI is rebooting the PMM team from the inside out
Caroline Newell, PMM Lead, Disney+, The Walt Disney Company
Varun Sharma, Sr Director, Global Market Activation & GTM, Netflix
Amrutha Suresh, VP, Enterprise AI & GTM Innovation, Asana
See the details
14:00
PMM therapy
PMM therapy | The AI treadmill: How to keep up without chasing every shiny new update
Shobhit Bhutani, PMM Lead, AI, Broadcom
See the details
14:00
Interactive workshops
Workshop | Is it punchy? Fix your messaging live with a custom GPT and Emma Stratton
Emma Stratton, Messaging Expert & Founder, Punchy
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
14:45
Main stage
Built to be ignored: Why your enablement content never makes it to the sales call
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Swipe left on bad hires: Fixing the PMM hiring game
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
Yi Lin Pei, Founder, Courageous Careers
See the details
15:45
PMM therapy
PMM therapy | The invisible superpower: How PMMs influence decisions behind the scenes
Allison Rona, Director, Product Marketing, PetDesk
See the details
15:45
Interactive workshops
Workshop | From briefings to influence: The PMM's hands-on guide to analyst relations
See the details
16:15
Main stage
Fear, burnout, and the future of PMM: How to stay confident when the role keeps changing
Emma Stratton, Messaging Expert & Founder, Punchy
See the details
16:45
Main stage
Chairperson closing remarks
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks
See the details
09:00
Interactive workshops
Workshop | The PMM AI hackathon: Vibe code your way to smarter, faster product marketing
Lauren Hockenson, Lead PMM, Shopify
See the details
09:15
Main stage
The living narrative: How AI turns customer signals into evolving positioning
Alex Gay, VP, Product and Corporate Marketing, Superhuman (formerly Grammarly)
See the details
09:15
PMM therapy
PMM therapy | Overlooked and underused: The junior PMM's guide to a career break through
See the details
09:45
Main stage
Panel | Launch less, win more: The PMM playbook for ruthless prioritization
Claudia Johnston, Senior PMM, Creators, LinkedIn
Manoj Gunti, Head of Product Marketing, Data & AI, Google
See the details
09:45
PMM therapy
PMM therapy | The narrative lab: Turning technical jargon into compelling stories
Alexandra Mehat, Director, Product Marketing, Fortinet
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
Main stage
Features don't justify budgets: How to build the ROI case your buyers need to say yes
See the details
11:00
PMM therapy
PMM therapy | Built it, trained it, launched it… Sales still didn’t use it
Divya Laul Gupta, PMM, Intuit
See the details
11:00
Interactive workshops
Workshop | The future of CI: Building an AI-powered competitive intelligence system in real time
Ramya Gogineni, PMM Lead, Meta
See the details
11:30
Main stage
All talk, no teeth: Crafting a story that differentiates, travels, and lands
Jasmine Wu, Global Head of Marketing & GTM, Proofpoint
See the details
12:00
Exhibition & networking
Lunch
See the details
13:00
Main stage
A wake-up call: B2C rewrote the PMM rulebook - did anyone tell B2B?
Tyler Delgado, Lead PMM, B2C & Fiber Growth, AT&T
See the details
13:00
PMM therapy
PMM therapy | The expansion trap: What PMMs get wrong about new markets, and how to get it right
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
See the details
13:00
Interactive workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
13:30
Main stage
Own it or forget it: Why PMM must stop influencing revenue and start owning it
See the details
14:00
Main stage
Chairperson closing remarks
See the details

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