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September 10 & 11, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Main stage - Product Marketing Summit
Workshops
Exhibition and networking
Main stage - Customer Marketing Summit
Main stage - Developer Marketing Summit
Main stage - AI for Marketers Summit
September 10
September 11
September 10
September 10
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Main stage - Product Marketing Summit
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Workshops
PMM Leaders Briefing
Speaker coming soon
See the details
09:00
Main stage - Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Main stage - Developer Marketing Summit
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:15
Main stage - Product Marketing Summit
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
09:15
Main stage - Customer Marketing Summit
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
See the details
09:15
Main stage - Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Chief Marketing Officer, LaunchDarkly
See the details
09:45
Main stage - Product Marketing Summit
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
Main stage - Customer Marketing Summit
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
09:45
Main stage - Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
10:15
Main stage - Product Marketing Summit
Uncovering blindspots with Win-Loss
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
10:15
Main stage - Developer Marketing Summit
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Ricky Robinett, VP of Developer Relations and Community, Cloudflare
Elle Grossenbacher, Product Marketing Lead, Cisco
See the details
10:45
Exhibition and networking
Coffee break
See the details
10:45
Main stage - Customer Marketing Summit
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Main stage - Product Marketing Summit
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Workshops
Workshop - Aligning product & customer marketing to unleash powerful customer narratives
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:15
Workshops
Workshop: How to kick-start your Analyst relations strategy
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:15
Main stage - Developer Marketing Summit
Effectively messaging to developers: Maintaining a technical focus
Morris Novello, Head of Developer Marketing, Qualcomm
Maria Stenina, Senior Marketing Communications Specialist, Qualcomm
See the details
11:30
Main stage - Customer Marketing Summit
Roundtables - Your biggest challenge as a customer marketer
See the details
11:45
Main stage - Product Marketing Summit
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
11:45
Main stage - Developer Marketing Summit
One audience, many contexts: Tailoring developer marketing to your company DNA
See the details
12:15
Main stage - Product Marketing Summit
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
See the details
12:15
Workshops
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:15
Main stage - Developer Marketing Summit
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:45
Exhibition and networking
Lunch break
See the details
13:15
Main stage - Customer Marketing Summit
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
13:45
Main stage - Product Marketing Summit
Get Your Message Right: Using Science to Move Decision-Makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
See the details
13:45
Workshops
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral.
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
13:45
Main stage - Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
14:00
Main stage - Customer Marketing Summit
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
See the details
14:15
Main stage - Product Marketing Summit
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
See the details
14:15
Main stage - Developer Marketing Summit
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Reza Kamran, Head of Product Marketing, Avaya
Hien Phan, Head of Marketing, TigerData
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:30
Main stage - Customer Marketing Summit
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Main stage - Developer Marketing Summit
Workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Main stage - Product Marketing Summit
Panel - PMM leaders' journeys on using AI for product content (and how to use it without sacrificing quality)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
Hugh McFall, Senior Product Marketing Manager, Autodesk
Leena Sukumar, Senior Director of Product Marketing, Partnerships, RingCentral
Stephanie Dang, Senior Manager, Product Marketing, PathFactory
Eric Carter, Director of Product Marketing, Sysdig
See the details
15:30
Workshops
Workshop - Navigating your PMM journey: From first role to future leader
Alexis Kushner, Director of Product Marketing, Handshake
See the details
15:30
Main stage - Customer Marketing Summit
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Main stage - Product Marketing Summit
Monetization & AI: Future-proofing your product pricing strategy
Daniel Kish, VP of Marketing, Conveyor
See the details
16:00
Main stage - Customer Marketing Summit
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:00
Main stage - Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
See the details
16:30
Main stage - Product Marketing Summit
Extended Q&A - Ask your most burning questions
See the details
16:30
Main stage - Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:30
Main stage - Developer Marketing Summit
The graceful goodbye: Strategies for sunsetting developer products
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Main stage - Developer Marketing Summit
Closing remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
17:15
Exhibition and networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 11
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage - Product Marketing Summit
Chairperson opening remarks
See the details
09:00
Main stage - Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Main stage - AI for Marketers Summit
Chairperson opening remarks
Aneri Shah, Head of Product Marketing, Ethos
See the details
09:15
Main stage - Product Marketing Summit
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:15
Main stage - Customer Marketing Summit
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
Main stage - AI for Marketers Summit
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:45
Main stage - Product Marketing Summit
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Product Marketing, Microsoft
See the details
09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Workshops
Workshop - Technical product marketing masterclass
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:45
Main stage - Customer Marketing Summit
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
See the details
09:45
Main stage - AI for Marketers Summit
Fireside Chat - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Rachel Brender Ziv, Director of Product Marketing, Honeybook AI
See the details
10:15
Main stage - Product Marketing Summit
Beyond Launch Fatigue: Driving Rep Wins Post-Product Release
Seth McGuire, COO & President, Spekit
See the details
10:15
Main stage - AI for Marketers Summit
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:00
Main stage - Customer Marketing Summit
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Main stage - Product Marketing Summit
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Hai Habot, VP of Product, JustGiving
Mark Thomas, VP of Product Marketing, Splice
See the details
11:15
Workshops
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
Hugh Minson, VP of Growth Marketing, Splunk
See the details
11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:15
Main stage - AI for Marketers Summit
Breaking down silos with AI to enable seamless internal collaboration
See the details
11:30
Main stage - Customer Marketing Summit
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
11:45
Main stage - AI for Marketers Summit
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
12:00
Main stage - Product Marketing Summit
Influence & impact: Leveraging your personal brand in product marketing
See the details
12:00
Main stage - Customer Marketing Summit
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
13:00
Exhibition and networking
Lunch break
See the details
13:30
Main stage - Product Marketing Summit
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
13:30
Main stage - AI for Marketers Summit
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
13:45
Main stage - Customer Marketing Summit
Advocacy in action: How to grow retention and usage through customer champions
See the details
14:00
Main stage - Product Marketing Summit
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, JaneApp
Rocio Wellington, Director of Product Marketing, Uber
See the details
14:00
Main stage - AI for Marketers Summit
Interactive roundtable discussions
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Christine Sotelo-Dag, Head of Product Marketing, Close
Laura Renfroe, Antora Energy
See the details
14:15
Main stage - Customer Marketing Summit
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:30
Main stage - Product Marketing Summit
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
14:45
Main stage - Customer Marketing Summit
Fueling growth from within: Demand generation through customer marketing
See the details
14:45
Main stage - AI for Marketers Summit
Workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:15
Main stage - Customer Marketing Summit
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
15:30
Main stage - Product Marketing Summit
Chairperson closing remarks
See the details
16:00
Main stage - AI for Marketers Summit
Panel - Personalizing at scale: Leveraging AI for dynamic content experiences
Neel Patel, Head of AI, Product Marketing, Asana
See the details
16:30
Main stage - AI for Marketers Summit
The “tiny team” marketing playbook: How Gamma scaled to more than 50 million users with a three-person, AI-native marketing team
Kristin Fracchia, Gamma
See the details
17:00
Main stage - AI for Marketers Summit
Closing remarks
Aneri Shah, Head of Product Marketing, Ethos
See the details
What's on
Main stage - Product Marketing Summit
Workshops
Exhibition and networking
Main stage - Customer Marketing Summit
Main stage - Developer Marketing Summit
Main stage - AI for Marketers Summit
September 10
September 11
September 10
September 10
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Main stage - Product Marketing Summit
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Workshops
PMM Leaders Briefing
Speaker coming soon
See the details
09:00
Main stage - Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Main stage - Developer Marketing Summit
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:15
Main stage - Product Marketing Summit
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
09:15
Main stage - Customer Marketing Summit
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
See the details
09:15
Main stage - Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Chief Marketing Officer, LaunchDarkly
See the details
09:45
Main stage - Product Marketing Summit
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
Main stage - Customer Marketing Summit
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
09:45
Main stage - Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
10:15
Main stage - Product Marketing Summit
Uncovering blindspots with Win-Loss
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
10:15
Main stage - Developer Marketing Summit
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Ricky Robinett, VP of Developer Relations and Community, Cloudflare
Elle Grossenbacher, Product Marketing Lead, Cisco
See the details
10:45
Exhibition and networking
Coffee break
See the details
10:45
Main stage - Customer Marketing Summit
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Main stage - Product Marketing Summit
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Workshops
Workshop - Aligning product & customer marketing to unleash powerful customer narratives
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:15
Workshops
Workshop: How to kick-start your Analyst relations strategy
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:15
Main stage - Developer Marketing Summit
Effectively messaging to developers: Maintaining a technical focus
Morris Novello, Head of Developer Marketing, Qualcomm
Maria Stenina, Senior Marketing Communications Specialist, Qualcomm
See the details
11:30
Main stage - Customer Marketing Summit
Roundtables - Your biggest challenge as a customer marketer
See the details
11:45
Main stage - Product Marketing Summit
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
11:45
Main stage - Developer Marketing Summit
One audience, many contexts: Tailoring developer marketing to your company DNA
See the details
12:15
Main stage - Product Marketing Summit
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
See the details
12:15
Workshops
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:15
Main stage - Developer Marketing Summit
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:45
Exhibition and networking
Lunch break
See the details
13:15
Main stage - Customer Marketing Summit
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
13:45
Main stage - Product Marketing Summit
Get Your Message Right: Using Science to Move Decision-Makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
See the details
13:45
Workshops
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral.
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
13:45
Main stage - Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
14:00
Main stage - Customer Marketing Summit
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
See the details
14:15
Main stage - Product Marketing Summit
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
See the details
14:15
Main stage - Developer Marketing Summit
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Reza Kamran, Head of Product Marketing, Avaya
Hien Phan, Head of Marketing, TigerData
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:30
Main stage - Customer Marketing Summit
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Main stage - Developer Marketing Summit
Workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Main stage - Product Marketing Summit
Panel - PMM leaders' journeys on using AI for product content (and how to use it without sacrificing quality)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
Hugh McFall, Senior Product Marketing Manager, Autodesk
Leena Sukumar, Senior Director of Product Marketing, Partnerships, RingCentral
Stephanie Dang, Senior Manager, Product Marketing, PathFactory
Eric Carter, Director of Product Marketing, Sysdig
See the details
15:30
Workshops
Workshop - Navigating your PMM journey: From first role to future leader
Alexis Kushner, Director of Product Marketing, Handshake
See the details
15:30
Main stage - Customer Marketing Summit
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Main stage - Product Marketing Summit
Monetization & AI: Future-proofing your product pricing strategy
Daniel Kish, VP of Marketing, Conveyor
See the details
16:00
Main stage - Customer Marketing Summit
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:00
Main stage - Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
See the details
16:30
Main stage - Product Marketing Summit
Extended Q&A - Ask your most burning questions
See the details
16:30
Main stage - Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:30
Main stage - Developer Marketing Summit
The graceful goodbye: Strategies for sunsetting developer products
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Main stage - Developer Marketing Summit
Closing remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
17:15
Exhibition and networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 11
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage - Product Marketing Summit
Chairperson opening remarks
See the details
09:00
Main stage - Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Main stage - AI for Marketers Summit
Chairperson opening remarks
Aneri Shah, Head of Product Marketing, Ethos
See the details
09:15
Main stage - Product Marketing Summit
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:15
Main stage - Customer Marketing Summit
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
Main stage - AI for Marketers Summit
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:45
Main stage - Product Marketing Summit
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Product Marketing, Microsoft
See the details
09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Workshops
Workshop - Technical product marketing masterclass
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:45
Main stage - Customer Marketing Summit
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
See the details
09:45
Main stage - AI for Marketers Summit
Fireside Chat - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Rachel Brender Ziv, Director of Product Marketing, Honeybook AI
See the details
10:15
Main stage - Product Marketing Summit
Beyond Launch Fatigue: Driving Rep Wins Post-Product Release
Seth McGuire, COO & President, Spekit
See the details
10:15
Main stage - AI for Marketers Summit
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:00
Main stage - Customer Marketing Summit
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Main stage - Product Marketing Summit
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Hai Habot, VP of Product, JustGiving
Mark Thomas, VP of Product Marketing, Splice
See the details
11:15
Workshops
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
Hugh Minson, VP of Growth Marketing, Splunk
See the details
11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:15
Main stage - AI for Marketers Summit
Breaking down silos with AI to enable seamless internal collaboration
See the details
11:30
Main stage - Customer Marketing Summit
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
11:45
Main stage - AI for Marketers Summit
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
12:00
Main stage - Product Marketing Summit
Influence & impact: Leveraging your personal brand in product marketing
See the details
12:00
Main stage - Customer Marketing Summit
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
13:00
Exhibition and networking
Lunch break
See the details
13:30
Main stage - Product Marketing Summit
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
13:30
Main stage - AI for Marketers Summit
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
13:45
Main stage - Customer Marketing Summit
Advocacy in action: How to grow retention and usage through customer champions
See the details
14:00
Main stage - Product Marketing Summit
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, JaneApp
Rocio Wellington, Director of Product Marketing, Uber
See the details
14:00
Main stage - AI for Marketers Summit
Interactive roundtable discussions
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Christine Sotelo-Dag, Head of Product Marketing, Close
Laura Renfroe, Antora Energy
See the details
14:15
Main stage - Customer Marketing Summit
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:30
Main stage - Product Marketing Summit
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
14:45
Main stage - Customer Marketing Summit
Fueling growth from within: Demand generation through customer marketing
See the details
14:45
Main stage - AI for Marketers Summit
Workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:15
Main stage - Customer Marketing Summit
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
15:30
Main stage - Product Marketing Summit
Chairperson closing remarks
See the details
16:00
Main stage - AI for Marketers Summit
Panel - Personalizing at scale: Leveraging AI for dynamic content experiences
Neel Patel, Head of AI, Product Marketing, Asana
See the details
16:30
Main stage - AI for Marketers Summit
The “tiny team” marketing playbook: How Gamma scaled to more than 50 million users with a three-person, AI-native marketing team
Kristin Fracchia, Gamma
See the details
17:00
Main stage - AI for Marketers Summit
Closing remarks
Aneri Shah, Head of Product Marketing, Ethos
See the details
What's on
Main stage - Product Marketing Summit
Workshops
Exhibition and networking
Main stage - Customer Marketing Summit
Main stage - Developer Marketing Summit
Main stage - AI for Marketers Summit
September 10
September 11
September 10
September 10
08:00
Exhibition and networking
Registration and networking breakfast
See the details
09:00
Main stage - Product Marketing Summit
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Workshops
PMM Leaders Briefing
Speaker coming soon
See the details
09:00
Main stage - Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Main stage - Developer Marketing Summit
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:15
Main stage - Product Marketing Summit
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
09:15
Main stage - Customer Marketing Summit
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
See the details
09:15
Main stage - Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Chief Marketing Officer, LaunchDarkly
See the details
09:45
Main stage - Product Marketing Summit
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
Main stage - Customer Marketing Summit
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
09:45
Main stage - Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
10:15
Main stage - Product Marketing Summit
Uncovering blindspots with Win-Loss
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
10:15
Main stage - Developer Marketing Summit
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Ricky Robinett, VP of Developer Relations and Community, Cloudflare
Elle Grossenbacher, Product Marketing Lead, Cisco
See the details
10:45
Exhibition and networking
Coffee break
See the details
10:45
Main stage - Customer Marketing Summit
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Main stage - Product Marketing Summit
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Workshops
Workshop - Aligning product & customer marketing to unleash powerful customer narratives
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:15
Workshops
Workshop: How to kick-start your Analyst relations strategy
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:15
Main stage - Developer Marketing Summit
Effectively messaging to developers: Maintaining a technical focus
Morris Novello, Head of Developer Marketing, Qualcomm
Maria Stenina, Senior Marketing Communications Specialist, Qualcomm
See the details
11:30
Main stage - Customer Marketing Summit
Roundtables - Your biggest challenge as a customer marketer
See the details
11:45
Main stage - Product Marketing Summit
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
11:45
Main stage - Developer Marketing Summit
One audience, many contexts: Tailoring developer marketing to your company DNA
See the details
12:15
Main stage - Product Marketing Summit
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
See the details
12:15
Workshops
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:15
Main stage - Developer Marketing Summit
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:45
Exhibition and networking
Lunch break
See the details
13:15
Main stage - Customer Marketing Summit
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
13:45
Main stage - Product Marketing Summit
Get Your Message Right: Using Science to Move Decision-Makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
See the details
13:45
Workshops
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral.
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
13:45
Main stage - Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
14:00
Main stage - Customer Marketing Summit
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
See the details
14:15
Main stage - Product Marketing Summit
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
See the details
14:15
Main stage - Developer Marketing Summit
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Reza Kamran, Head of Product Marketing, Avaya
Hien Phan, Head of Marketing, TigerData
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:30
Main stage - Customer Marketing Summit
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Main stage - Developer Marketing Summit
Workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:00
Exhibition and networking
Coffee break
See the details
15:30
Main stage - Product Marketing Summit
Panel - PMM leaders' journeys on using AI for product content (and how to use it without sacrificing quality)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
Hugh McFall, Senior Product Marketing Manager, Autodesk
Leena Sukumar, Senior Director of Product Marketing, Partnerships, RingCentral
Stephanie Dang, Senior Manager, Product Marketing, PathFactory
Eric Carter, Director of Product Marketing, Sysdig
See the details
15:30
Workshops
Workshop - Navigating your PMM journey: From first role to future leader
Alexis Kushner, Director of Product Marketing, Handshake
See the details
15:30
Main stage - Customer Marketing Summit
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Main stage - Product Marketing Summit
Monetization & AI: Future-proofing your product pricing strategy
Daniel Kish, VP of Marketing, Conveyor
See the details
16:00
Main stage - Customer Marketing Summit
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:00
Main stage - Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
See the details
16:30
Main stage - Product Marketing Summit
Extended Q&A - Ask your most burning questions
See the details
16:30
Main stage - Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:30
Main stage - Developer Marketing Summit
The graceful goodbye: Strategies for sunsetting developer products
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Main stage - Developer Marketing Summit
Closing remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
17:15
Exhibition and networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 11
08:00
Exhibition and networking
Networking breakfast
See the details
09:00
Main stage - Product Marketing Summit
Chairperson opening remarks
See the details
09:00
Main stage - Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Main stage - AI for Marketers Summit
Chairperson opening remarks
Aneri Shah, Head of Product Marketing, Ethos
See the details
09:15
Main stage - Product Marketing Summit
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:15
Main stage - Customer Marketing Summit
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
Main stage - AI for Marketers Summit
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:45
Main stage - Product Marketing Summit
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Product Marketing, Microsoft
See the details
09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Workshops
Workshop - Technical product marketing masterclass
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:45
Main stage - Customer Marketing Summit
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
See the details
09:45
Main stage - AI for Marketers Summit
Fireside Chat - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Rachel Brender Ziv, Director of Product Marketing, Honeybook AI
See the details
10:15
Main stage - Product Marketing Summit
Beyond Launch Fatigue: Driving Rep Wins Post-Product Release
Seth McGuire, COO & President, Spekit
See the details
10:15
Main stage - AI for Marketers Summit
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
10:45
Exhibition and networking
Coffee break
See the details
11:00
Main stage - Customer Marketing Summit
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Main stage - Product Marketing Summit
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Hai Habot, VP of Product, JustGiving
Mark Thomas, VP of Product Marketing, Splice
See the details
11:15
Workshops
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
Hugh Minson, VP of Growth Marketing, Splunk
See the details
11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:15
Main stage - AI for Marketers Summit
Breaking down silos with AI to enable seamless internal collaboration
See the details
11:30
Main stage - Customer Marketing Summit
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
11:45
Main stage - AI for Marketers Summit
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
12:00
Main stage - Product Marketing Summit
Influence & impact: Leveraging your personal brand in product marketing
See the details
12:00
Main stage - Customer Marketing Summit
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
13:00
Exhibition and networking
Lunch break
See the details
13:30
Main stage - Product Marketing Summit
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
13:30
Main stage - AI for Marketers Summit
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
13:45
Main stage - Customer Marketing Summit
Advocacy in action: How to grow retention and usage through customer champions
See the details
14:00
Main stage - Product Marketing Summit
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, JaneApp
Rocio Wellington, Director of Product Marketing, Uber
See the details
14:00
Main stage - AI for Marketers Summit
Interactive roundtable discussions
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Christine Sotelo-Dag, Head of Product Marketing, Close
Laura Renfroe, Antora Energy
See the details
14:15
Main stage - Customer Marketing Summit
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:30
Main stage - Product Marketing Summit
Rethinking the marketing funnel for the modern customer journey
Chris Apaliski, VP of Product Marketing, J.P Morgan
See the details
14:45
Main stage - Customer Marketing Summit
Fueling growth from within: Demand generation through customer marketing
See the details
14:45
Main stage - AI for Marketers Summit
Workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:15
Main stage - Customer Marketing Summit
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
15:30
Main stage - Product Marketing Summit
Chairperson closing remarks
See the details
16:00
Main stage - AI for Marketers Summit
Panel - Personalizing at scale: Leveraging AI for dynamic content experiences
Neel Patel, Head of AI, Product Marketing, Asana
See the details
16:30
Main stage - AI for Marketers Summit
The “tiny team” marketing playbook: How Gamma scaled to more than 50 million users with a three-person, AI-native marketing team
Kristin Fracchia, Gamma
See the details
17:00
Main stage - AI for Marketers Summit
Closing remarks
Aneri Shah, Head of Product Marketing, Ethos
See the details

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