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Event starts in:
10

days

5

hours

32

minutes

44

until the summit

September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

This year's
full agenda

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What's on
Main stage
PMM therapy
Interactive workshops
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks (Main Stage)
See the details
09:15
Main stage
Engineering the PMM advantage: Inside the machine powering high-impact PMM teams (Main Stage)
Hafiz Khalid, VP, Product & Growth, XP Power
See the details
09:45
Main stage
Shatter the template: The new rules of global GTM planning (Main Stage)
See the details
10:15
Main stage
Hardwired to buy: The psychology secrets that trigger decisions before logic kicks in (Main Stage)
Alex Chahin, Director & Global Head of Rider Product Marketing, Uber
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Panel | Name it to claim it: How category shapers rewrite the rules of competition (Main Stage)
Rini Ghose, VP, Global Product Marketing, Visa
Meiling Tan, SVP, Marketing & Communications, Care.com
See the details
11:15
PMM therapy
PMM therapy | Slow art for fast shippers: making launches actually land (Regency Ballroom A)
Elana Heffley, Director of Customer & Lifecycle Marketing, Appcues
See the details
11:15
Interactive workshops
Workshop | The B2B2C reality: Mapping voice of customer signals to unlock adoption (Harbour B)
Dhvani Unadkat, Lead Product Growth, Retail, PayPal
See the details
12:00
Main stage
Listening at scale: How buyer feedback shapes better decisions (Main Stage)
Jonathan Johnson, Director of Product Marketing & Growth, Clozd
See the details
12:00
PMM therapy
PMM therapy | The startup PMM survival guide (Regency Ballroom A)
Rebecca Kaykas-Wolff, Founder, The Luminary Societies
See the details
12:00
Interactive workshops
Workshop | Stop guessing: How to build a smarter GTM strategy (Harbour B)
Mike Greenberg, Director, Product & Lifecycle Marketing, SurveyMonkey
See the details
12:30
Main stage
Champion your champions: Turning customer outcomes into positioning that sells (Main Stage)
Jiana Khazama, PMM, Lightspeed Systems
See the details
13:00
Exhibition & networking
Lunch
See the details
14:00
Main stage
Panel | Ctrl+alt+delete: How AI is rebooting the PMM team from the inside out (Main Stage)
Varun Sharma, Sr Director, Global Market Activation & GTM, Netflix
Amrutha Suresh, VP, Enterprise AI & GTM Innovation, Asana
Zach O'Neal, Director, Product Marketing, Luma AI
See the details
14:00
PMM therapy
PMM therapy | The AI treadmill: How to keep up without chasing every shiny new update (Regency Ballroom A)
Shobhit Bhutani, PMM Lead, AI, Broadcom
See the details
14:00
Interactive workshops
Workshop | Is it punchy? Fix your messaging live with a custom GPT and Emma Stratton (Harbour B)
Emma Stratton, Messaging Expert & Founder, Punchy
Christopher Marin, VP, AI & Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Komodo Health
See the details
14:45
Main stage
Hired and hiring: The PMM playbook for smarter hiring and stronger candidates (Main Stage)
Jonathan Pipek, Co-Founder, 3AM Recruiting
Yi Lin Pei, Co-Founder, 3AM Recruiting
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Panel | Product marketing in the agentic era
Tom Williams, CEO, Catchy
Andrew Gordon, Senior Strategist, Catchy
Mike Pegg, Head of Google Maps Platform Developer Relations, Google
See the details
15:45
PMM therapy
PMM therapy | The invisible superpower: How PMMs influence decisions behind the scenes (Regency Ballroom A)
Allison Rona, Director, Product Marketing, PetDesk
See the details
15:45
Interactive workshops
Workshop | Get your product demo reviewed by a demo expert (Harbour B)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
See the details
16:15
Main stage
The most important message is the one you tell yourself (Main Stage)
Emma Stratton, Messaging Expert & Founder, Punchy
See the details
16:45
Main stage
Chairperson closing remarks (Main Stage)
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks (Main Stage)
See the details
09:00
Interactive workshops
Workshop | The PMM AI hackathon: Vibe code your way to smarter, faster product marketing (Harbour B)
Lauren Hockenson, Lead PMM, Shopify
See the details
09:15
Main stage
The living narrative: How AI turns customer signals into evolving positioning (Main Stage)
Alex Gay, CMO, Otter.ai
See the details
09:15
PMM therapy
PMM therapy | The expansion trap: What PMMs get wrong about new markets, and how to get it right (Regency Ballroom A)
Jonathan Pipek, Co-Founder, 3AM Recruiting
See the details
09:45
Main stage
Panel | Launch less, win more: The PMM playbook for ruthless prioritization (Main Stage)
Manoj Gunti, Head of Product Marketing, Data & AI, Google
Fabien-Pierre Nicolas, Director, Product Marketing, Electronic Arts (EA)
Renzo Bojanovich, Product Marketing Manager, Automattic
Averie Wong, Product Marketing Lead, Walmart Connect
See the details
09:45
PMM therapy
PMM therapy | Roadmap whiplash: GTM in the age of endless releases (Regency Ballroom A)
Paul Ngan, Director, Product Marketing, Everyset
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
PMM therapy
PMM therapy | Built it, trained it, launched it… Sales still didn’t use it (Regency Ballroom A)
Divya Laul Gupta, PMM, Intuit
See the details
11:00
Interactive workshops
Workshop | The $274 competitive intelligence stack (Harbour B)
Eric Do Couto, Head of Marketing & GTM, Visualping
See the details
11:30
Main stage
All talk, no teeth: Crafting a story that differentiates, travels, and lands (Main Stage)
Jasmine Wu, Ex-Global Head of Marketing & GTM, Proofpoint
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
A wake-up call: B2C rewrote the PMM rulebook - did anyone tell B2B? (Main Stage)
Tyler Delgado, Lead PMM, B2C & Fiber Growth, AT&T
See the details
13:30
Interactive workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions (Regency Ballroom A)
Lothar Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
14:00
Main stage
Outcome inversion: A practical playbook for positioning AI products (Main Stage)
Manoj Gunti, Head of Product Marketing, Data & AI, Google
See the details
14:30
Main stage
Chairperson closing remarks (Main Stage)
See the details
What's on
Main stage
PMM therapy
Interactive workshops
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks (Main Stage)
See the details
09:15
Main stage
Engineering the PMM advantage: Inside the machine powering high-impact PMM teams (Main Stage)
Hafiz Khalid, VP, Product & Growth, XP Power
See the details
09:45
Main stage
Shatter the template: The new rules of global GTM planning (Main Stage)
See the details
10:15
Main stage
Hardwired to buy: The psychology secrets that trigger decisions before logic kicks in (Main Stage)
Alex Chahin, Director & Global Head of Rider Product Marketing, Uber
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Panel | Name it to claim it: How category shapers rewrite the rules of competition (Main Stage)
Rini Ghose, VP, Global Product Marketing, Visa
Meiling Tan, SVP, Marketing & Communications, Care.com
See the details
11:15
PMM therapy
PMM therapy | Slow art for fast shippers: making launches actually land (Regency Ballroom A)
Elana Heffley, Director of Customer & Lifecycle Marketing, Appcues
See the details
11:15
Interactive workshops
Workshop | The B2B2C reality: Mapping voice of customer signals to unlock adoption (Harbour B)
Dhvani Unadkat, Lead Product Growth, Retail, PayPal
See the details
12:00
Main stage
Listening at scale: How buyer feedback shapes better decisions (Main Stage)
Jonathan Johnson, Director of Product Marketing & Growth, Clozd
See the details
12:00
PMM therapy
PMM therapy | The startup PMM survival guide (Regency Ballroom A)
Rebecca Kaykas-Wolff, Founder, The Luminary Societies
See the details
12:00
Interactive workshops
Workshop | Stop guessing: How to build a smarter GTM strategy (Harbour B)
Mike Greenberg, Director, Product & Lifecycle Marketing, SurveyMonkey
See the details
12:30
Main stage
Champion your champions: Turning customer outcomes into positioning that sells (Main Stage)
Jiana Khazama, PMM, Lightspeed Systems
See the details
13:00
Exhibition & networking
Lunch
See the details
14:00
Main stage
Panel | Ctrl+alt+delete: How AI is rebooting the PMM team from the inside out (Main Stage)
Varun Sharma, Sr Director, Global Market Activation & GTM, Netflix
Amrutha Suresh, VP, Enterprise AI & GTM Innovation, Asana
Zach O'Neal, Director, Product Marketing, Luma AI
See the details
14:00
PMM therapy
PMM therapy | The AI treadmill: How to keep up without chasing every shiny new update (Regency Ballroom A)
Shobhit Bhutani, PMM Lead, AI, Broadcom
See the details
14:00
Interactive workshops
Workshop | Is it punchy? Fix your messaging live with a custom GPT and Emma Stratton (Harbour B)
Emma Stratton, Messaging Expert & Founder, Punchy
Christopher Marin, VP, AI & Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Komodo Health
See the details
14:45
Main stage
Hired and hiring: The PMM playbook for smarter hiring and stronger candidates (Main Stage)
Jonathan Pipek, Co-Founder, 3AM Recruiting
Yi Lin Pei, Co-Founder, 3AM Recruiting
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Panel | Product marketing in the agentic era
Tom Williams, CEO, Catchy
Andrew Gordon, Senior Strategist, Catchy
Mike Pegg, Head of Google Maps Platform Developer Relations, Google
See the details
15:45
PMM therapy
PMM therapy | The invisible superpower: How PMMs influence decisions behind the scenes (Regency Ballroom A)
Allison Rona, Director, Product Marketing, PetDesk
See the details
15:45
Interactive workshops
Workshop | Get your product demo reviewed by a demo expert (Harbour B)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
See the details
16:15
Main stage
The most important message is the one you tell yourself (Main Stage)
Emma Stratton, Messaging Expert & Founder, Punchy
See the details
16:45
Main stage
Chairperson closing remarks (Main Stage)
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks (Main Stage)
See the details
09:00
Interactive workshops
Workshop | The PMM AI hackathon: Vibe code your way to smarter, faster product marketing (Harbour B)
Lauren Hockenson, Lead PMM, Shopify
See the details
09:15
Main stage
The living narrative: How AI turns customer signals into evolving positioning (Main Stage)
Alex Gay, CMO, Otter.ai
See the details
09:15
PMM therapy
PMM therapy | The expansion trap: What PMMs get wrong about new markets, and how to get it right (Regency Ballroom A)
Jonathan Pipek, Co-Founder, 3AM Recruiting
See the details
09:45
Main stage
Panel | Launch less, win more: The PMM playbook for ruthless prioritization (Main Stage)
Manoj Gunti, Head of Product Marketing, Data & AI, Google
Fabien-Pierre Nicolas, Director, Product Marketing, Electronic Arts (EA)
Renzo Bojanovich, Product Marketing Manager, Automattic
Averie Wong, Product Marketing Lead, Walmart Connect
See the details
09:45
PMM therapy
PMM therapy | Roadmap whiplash: GTM in the age of endless releases (Regency Ballroom A)
Paul Ngan, Director, Product Marketing, Everyset
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
PMM therapy
PMM therapy | Built it, trained it, launched it… Sales still didn’t use it (Regency Ballroom A)
Divya Laul Gupta, PMM, Intuit
See the details
11:00
Interactive workshops
Workshop | The $274 competitive intelligence stack (Harbour B)
Eric Do Couto, Head of Marketing & GTM, Visualping
See the details
11:30
Main stage
All talk, no teeth: Crafting a story that differentiates, travels, and lands (Main Stage)
Jasmine Wu, Ex-Global Head of Marketing & GTM, Proofpoint
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
A wake-up call: B2C rewrote the PMM rulebook - did anyone tell B2B? (Main Stage)
Tyler Delgado, Lead PMM, B2C & Fiber Growth, AT&T
See the details
13:30
Interactive workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions (Regency Ballroom A)
Lothar Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
14:00
Main stage
Outcome inversion: A practical playbook for positioning AI products (Main Stage)
Manoj Gunti, Head of Product Marketing, Data & AI, Google
See the details
14:30
Main stage
Chairperson closing remarks (Main Stage)
See the details
What's on
Main stage
PMM therapy
Interactive workshops
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Networking breakfast & registration
See the details
09:00
Main stage
Opening remarks (Main Stage)
See the details
09:15
Main stage
Engineering the PMM advantage: Inside the machine powering high-impact PMM teams (Main Stage)
Hafiz Khalid, VP, Product & Growth, XP Power
See the details
09:45
Main stage
Shatter the template: The new rules of global GTM planning (Main Stage)
See the details
10:15
Main stage
Hardwired to buy: The psychology secrets that trigger decisions before logic kicks in (Main Stage)
Alex Chahin, Director & Global Head of Rider Product Marketing, Uber
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:15
Main stage
Panel | Name it to claim it: How category shapers rewrite the rules of competition (Main Stage)
Rini Ghose, VP, Global Product Marketing, Visa
Meiling Tan, SVP, Marketing & Communications, Care.com
See the details
11:15
PMM therapy
PMM therapy | Slow art for fast shippers: making launches actually land (Regency Ballroom A)
Elana Heffley, Director of Customer & Lifecycle Marketing, Appcues
See the details
11:15
Interactive workshops
Workshop | The B2B2C reality: Mapping voice of customer signals to unlock adoption (Harbour B)
Dhvani Unadkat, Lead Product Growth, Retail, PayPal
See the details
12:00
Main stage
Listening at scale: How buyer feedback shapes better decisions (Main Stage)
Jonathan Johnson, Director of Product Marketing & Growth, Clozd
See the details
12:00
PMM therapy
PMM therapy | The startup PMM survival guide (Regency Ballroom A)
Rebecca Kaykas-Wolff, Founder, The Luminary Societies
See the details
12:00
Interactive workshops
Workshop | Stop guessing: How to build a smarter GTM strategy (Harbour B)
Mike Greenberg, Director, Product & Lifecycle Marketing, SurveyMonkey
See the details
12:30
Main stage
Champion your champions: Turning customer outcomes into positioning that sells (Main Stage)
Jiana Khazama, PMM, Lightspeed Systems
See the details
13:00
Exhibition & networking
Lunch
See the details
14:00
Main stage
Panel | Ctrl+alt+delete: How AI is rebooting the PMM team from the inside out (Main Stage)
Varun Sharma, Sr Director, Global Market Activation & GTM, Netflix
Amrutha Suresh, VP, Enterprise AI & GTM Innovation, Asana
Zach O'Neal, Director, Product Marketing, Luma AI
See the details
14:00
PMM therapy
PMM therapy | The AI treadmill: How to keep up without chasing every shiny new update (Regency Ballroom A)
Shobhit Bhutani, PMM Lead, AI, Broadcom
See the details
14:00
Interactive workshops
Workshop | Is it punchy? Fix your messaging live with a custom GPT and Emma Stratton (Harbour B)
Emma Stratton, Messaging Expert & Founder, Punchy
Christopher Marin, VP, AI & Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Komodo Health
See the details
14:45
Main stage
Hired and hiring: The PMM playbook for smarter hiring and stronger candidates (Main Stage)
Jonathan Pipek, Co-Founder, 3AM Recruiting
Yi Lin Pei, Co-Founder, 3AM Recruiting
See the details
15:15
Exhibition & networking
Coffee break
See the details
15:45
Main stage
Panel | Product marketing in the agentic era
Tom Williams, CEO, Catchy
Andrew Gordon, Senior Strategist, Catchy
Mike Pegg, Head of Google Maps Platform Developer Relations, Google
See the details
15:45
PMM therapy
PMM therapy | The invisible superpower: How PMMs influence decisions behind the scenes (Regency Ballroom A)
Allison Rona, Director, Product Marketing, PetDesk
See the details
15:45
Interactive workshops
Workshop | Get your product demo reviewed by a demo expert (Harbour B)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
See the details
16:15
Main stage
The most important message is the one you tell yourself (Main Stage)
Emma Stratton, Messaging Expert & Founder, Punchy
See the details
16:45
Main stage
Chairperson closing remarks (Main Stage)
See the details
17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 10
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Main stage
Chairperson opening remarks (Main Stage)
See the details
09:00
Interactive workshops
Workshop | The PMM AI hackathon: Vibe code your way to smarter, faster product marketing (Harbour B)
Lauren Hockenson, Lead PMM, Shopify
See the details
09:15
Main stage
The living narrative: How AI turns customer signals into evolving positioning (Main Stage)
Alex Gay, CMO, Otter.ai
See the details
09:15
PMM therapy
PMM therapy | The expansion trap: What PMMs get wrong about new markets, and how to get it right (Regency Ballroom A)
Jonathan Pipek, Co-Founder, 3AM Recruiting
See the details
09:45
Main stage
Panel | Launch less, win more: The PMM playbook for ruthless prioritization (Main Stage)
Manoj Gunti, Head of Product Marketing, Data & AI, Google
Fabien-Pierre Nicolas, Director, Product Marketing, Electronic Arts (EA)
Renzo Bojanovich, Product Marketing Manager, Automattic
Averie Wong, Product Marketing Lead, Walmart Connect
See the details
09:45
PMM therapy
PMM therapy | Roadmap whiplash: GTM in the age of endless releases (Regency Ballroom A)
Paul Ngan, Director, Product Marketing, Everyset
See the details
10:30
Exhibition & networking
Coffee break
See the details
11:00
PMM therapy
PMM therapy | Built it, trained it, launched it… Sales still didn’t use it (Regency Ballroom A)
Divya Laul Gupta, PMM, Intuit
See the details
11:00
Interactive workshops
Workshop | The $274 competitive intelligence stack (Harbour B)
Eric Do Couto, Head of Marketing & GTM, Visualping
See the details
11:30
Main stage
All talk, no teeth: Crafting a story that differentiates, travels, and lands (Main Stage)
Jasmine Wu, Ex-Global Head of Marketing & GTM, Proofpoint
See the details
12:30
Exhibition & networking
Lunch
See the details
13:30
Main stage
A wake-up call: B2C rewrote the PMM rulebook - did anyone tell B2B? (Main Stage)
Tyler Delgado, Lead PMM, B2C & Fiber Growth, AT&T
See the details
13:30
Interactive workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions (Regency Ballroom A)
Lothar Schubert, Senior Director, Customer Marketing, Hitachi Vantara
See the details
14:00
Main stage
Outcome inversion: A practical playbook for positioning AI products (Main Stage)
Manoj Gunti, Head of Product Marketing, Data & AI, Google
See the details
14:30
Main stage
Chairperson closing remarks (Main Stage)
See the details

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