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22

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28

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September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Product Marketing Summit | Main stage | Sequoia B
Workshops
Exhibition & networking
Customer Marketing Summit | Cypress A
Developer Marketing Summit | Cypress C
AI for Marketers Summit | Cypress B
September 10
September 11
September 10
September 10
08:00
Exhibition & networking
Registration and networking breakfast
See the details
09:00
Product Marketing Summit | Main stage | Sequoia B
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Workshops
PMM Leaders Briefing (Room - Sequoia A)
Rahul Awasthy, Head of GTM for AI, Intel
See the details
09:00
Customer Marketing Summit | Cypress A
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Developer Marketing Summit | Cypress C
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:15
Product Marketing Summit | Main stage | Sequoia B
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
09:15
Customer Marketing Summit | Cypress A
The post-sale power play: How customer marketers drive growth across the entire journey
See the details
09:15
Developer Marketing Summit | Cypress C
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Former CMO, LaunchDarkly
See the details
09:45
Product Marketing Summit | Main stage | Sequoia B
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
Customer Marketing Summit | Cypress A
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
09:45
Developer Marketing Summit | Cypress C
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
10:15
Product Marketing Summit | Main stage | Sequoia B
How PMMs Can Use AI to Automate and Amplify Competitive Intelligence
Katie Berg, VP of Marketing, Klue
See the details
10:15
Developer Marketing Summit | Cypress C
Serving open source developer communities
Jayson Delancey, Head of Developer Relations, Semgrep
See the details
10:45
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit | Cypress A
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Product Marketing Summit | Main stage | Sequoia B
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Developer Marketing Summit | Cypress C
Code to cash: Playbooks for converting developer adoption into revenue
Piyush Agarwal, Co-founder and Chief Revenue Officer, Reo.Dev
See the details
11:30
Workshops
Workshop - Aligning product & customer marketing to unleash powerful customer narratives (Room - Sequoia A)
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:30
Workshops
Workshop: How to kick-start your Analyst relations strategy (Room - Bayside B)
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:30
Customer Marketing Summit | Cypress A
Roundtables - Your biggest challenge as a customer marketer
See the details
11:45
Product Marketing Summit | Main stage | Sequoia B
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
11:45
Developer Marketing Summit | Cypress C
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Elle Grossenbacher, Product Marketing Lead, Cisco
Andrew Baker, Founder, Implausable.AI
See the details
12:15
Product Marketing Summit | Main stage | Sequoia B
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
See the details
12:15
Developer Marketing Summit | Cypress C
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:30
Workshops
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team (Room - Sequoia A)
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:15
Customer Marketing Summit | Cypress A
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
13:45
Product Marketing Summit | Main stage | Sequoia B
Get Your Message Right: Using Science to Move Decision-Makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
See the details
13:45
Workshops
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral. (Room - Sequoia A)
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
13:45
Developer Marketing Summit | Cypress C
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
14:15
Product Marketing Summit | Main stage | Sequoia B
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
Meenal Relekar, Product Marketing Expert & Career Coach
See the details
14:15
Developer Marketing Summit | Cypress C
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:30
Customer Marketing Summit | Cypress A
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Developer Marketing Summit | Cypress C
Main stage workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Product Marketing Summit | Main stage | Sequoia B
Panel - PMM leaders' journeys on using AI for product content (and how to use it without sacrificing quality)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
Hugh McFall, Senior Product Marketing Manager, Autodesk
Leena Sukumar, Senior Director of Product Marketing, Partnerships, RingCentral
Stephanie Dang, Senior Manager, Product Marketing, PathFactory
Eric Carter, Director of Product Marketing, Sysdig
See the details
15:30
Customer Marketing Summit | Cypress A
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Product Marketing Summit | Main stage | Sequoia B
Hell Yes or No: From Google X to Meta Reality Labs, Lessons From a Non-Linear PMM Career
Laura Thompson, Product Marketing Lead, Future AI/AR Devices, Meta
Diana Wolff, Product Marketing, New Formats & Ads Innovation, Reddit
See the details
16:00
Customer Marketing Summit | Cypress A
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:00
Developer Marketing Summit | Cypress C
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
Gaurav Jain, Co-founder & CTO, Reo.Dev
See the details
16:30
Product Marketing Summit | Main stage | Sequoia B
The Ultimate Product Launch: Building Your Personal Brand as a PMM
Eric Nakano, Vice President of Product Marketing, Rakuten Advertising
Fallon Jenson, Senior Manager, Product Marketing, Rakuten Advertising
See the details
16:30
Customer Marketing Summit | Cypress A
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:30
Developer Marketing Summit | Cypress C
Lessons in leading developer communities through times of change
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Developer Marketing Summit | Cypress C
Closing remarks
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:15
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 11
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Product Marketing Summit | Main stage | Sequoia B
Chairperson opening remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
See the details
09:15
Product Marketing Summit | Main stage | Sequoia B
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:15
Customer Marketing Summit | Cypress A
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
AI for Marketers Summit | Cypress B
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:45
Product Marketing Summit | Main stage | Sequoia B
From Features to Outcomes: The New Rules of AI Pricing
Meenal Relekar, Product Marketing Expert & Career Coach
See the details
09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit (Room - Sequoia A)
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Workshops
Workshop - Technical product marketing masterclass (Room - Bayside B)
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:45
Customer Marketing Summit | Cypress A
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
See the details
09:45
AI for Marketers Summit | Cypress B
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Varun Kohli, CMO, Cequence
Neel Patel, Head of AI, Product Marketing, Asana
Anand Patel, Sr. Director of Product Marketing, Goldcast
See the details
10:15
Product Marketing Summit | Main stage | Sequoia B
Beyond Launch Fatigue: Driving Rep Wins Post-Product Release
Seth McGuire, COO & President, Spekit
See the details
10:30
AI for Marketers Summit | Cypress B
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit | Cypress A
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Product Marketing Summit | Main stage | Sequoia B
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Hai Habot, VP of Product, GoFundMe
Madhuri Murlikrishnan, Former Head of Video Parnerships & GTM, Adobe
Nishant Gupta, Principal Product Manager, LinkedIn
See the details
11:15
Workshops
Workshop - Building Product Marketing from the Ground Up: A Framework for Strategic Impact (Room - Sequoia A)
Hafiz Khalid, Director of Product Marketing, XP Power
See the details
11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM (Room - Bayside B)
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:30
Customer Marketing Summit | Cypress A
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
11:30
AI for Marketers Summit | Cypress B
Breaking down silos with AI to enable seamless internal collaboration
Ghazal Katyal, Marketing and Events Lead, Women in AI
See the details
12:00
Product Marketing Summit | Main stage | Sequoia B
Interactive Demo 101
Matthew Phillips, Guideflow
See the details
12:00
Customer Marketing Summit | Cypress A
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:00
AI for Marketers Summit | Cypress B
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
12:15
Product Marketing Summit | Main stage | Sequoia B
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM (Room - Sequoia A)
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:45
Product Marketing Summit | Main stage | Sequoia B
Beyond AI Hype: Crafting Human-Centric Messaging for your Customers
Jimil Patel, Head of Technical Product Marketing, Intuit
See the details
13:45
Customer Marketing Summit | Cypress A
Advocacy in action: How to grow retention and usage through customer champions
See the details
13:45
AI for Marketers Summit | Cypress B
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
14:15
Product Marketing Summit | Main stage | Sequoia B
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, JaneApp
Rocio Wellington, Director of Product Marketing, Uber
See the details
14:15
Customer Marketing Summit | Cypress A
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:15
AI for Marketers Summit | Cypress B
Interactive roundtable discussions
See the details
14:45
Product Marketing Summit | Main stage | Sequoia B
Customer advisory boards: A PMMs secret weapon
Sharon Markowitz, Former Head of Product Marketing, App Marketplace, Zoom
See the details
14:45
Customer Marketing Summit | Cypress A
Fueling growth from within: Demand generation through customer marketing
See the details
15:00
AI for Marketers Summit | Cypress B
Main stage workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:30
Product Marketing Summit | Main stage | Sequoia B
Chairperson closing remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
See the details
What's on
Product Marketing Summit | Main stage | Sequoia B
Workshops
Exhibition & networking
Customer Marketing Summit | Cypress A
Developer Marketing Summit | Cypress C
AI for Marketers Summit | Cypress B
September 10
September 11
September 10
September 10
08:00
Exhibition & networking
Registration and networking breakfast
See the details
09:00
Product Marketing Summit | Main stage | Sequoia B
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Workshops
PMM Leaders Briefing (Room - Sequoia A)
Rahul Awasthy, Head of GTM for AI, Intel
See the details
09:00
Customer Marketing Summit | Cypress A
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Developer Marketing Summit | Cypress C
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:15
Product Marketing Summit | Main stage | Sequoia B
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
09:15
Customer Marketing Summit | Cypress A
The post-sale power play: How customer marketers drive growth across the entire journey
See the details
09:15
Developer Marketing Summit | Cypress C
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Former CMO, LaunchDarkly
See the details
09:45
Product Marketing Summit | Main stage | Sequoia B
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
Customer Marketing Summit | Cypress A
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
09:45
Developer Marketing Summit | Cypress C
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
10:15
Product Marketing Summit | Main stage | Sequoia B
How PMMs Can Use AI to Automate and Amplify Competitive Intelligence
Katie Berg, VP of Marketing, Klue
See the details
10:15
Developer Marketing Summit | Cypress C
Serving open source developer communities
Jayson Delancey, Head of Developer Relations, Semgrep
See the details
10:45
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit | Cypress A
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Product Marketing Summit | Main stage | Sequoia B
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Developer Marketing Summit | Cypress C
Code to cash: Playbooks for converting developer adoption into revenue
Piyush Agarwal, Co-founder and Chief Revenue Officer, Reo.Dev
See the details
11:30
Workshops
Workshop - Aligning product & customer marketing to unleash powerful customer narratives (Room - Sequoia A)
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:30
Workshops
Workshop: How to kick-start your Analyst relations strategy (Room - Bayside B)
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:30
Customer Marketing Summit | Cypress A
Roundtables - Your biggest challenge as a customer marketer
See the details
11:45
Product Marketing Summit | Main stage | Sequoia B
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
11:45
Developer Marketing Summit | Cypress C
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Elle Grossenbacher, Product Marketing Lead, Cisco
Andrew Baker, Founder, Implausable.AI
See the details
12:15
Product Marketing Summit | Main stage | Sequoia B
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
See the details
12:15
Developer Marketing Summit | Cypress C
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:30
Workshops
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team (Room - Sequoia A)
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:15
Customer Marketing Summit | Cypress A
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
13:45
Product Marketing Summit | Main stage | Sequoia B
Get Your Message Right: Using Science to Move Decision-Makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
See the details
13:45
Workshops
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral. (Room - Sequoia A)
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
13:45
Developer Marketing Summit | Cypress C
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
14:15
Product Marketing Summit | Main stage | Sequoia B
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
Meenal Relekar, Product Marketing Expert & Career Coach
See the details
14:15
Developer Marketing Summit | Cypress C
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:30
Customer Marketing Summit | Cypress A
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Developer Marketing Summit | Cypress C
Main stage workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Product Marketing Summit | Main stage | Sequoia B
Panel - PMM leaders' journeys on using AI for product content (and how to use it without sacrificing quality)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
Hugh McFall, Senior Product Marketing Manager, Autodesk
Leena Sukumar, Senior Director of Product Marketing, Partnerships, RingCentral
Stephanie Dang, Senior Manager, Product Marketing, PathFactory
Eric Carter, Director of Product Marketing, Sysdig
See the details
15:30
Customer Marketing Summit | Cypress A
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Product Marketing Summit | Main stage | Sequoia B
Hell Yes or No: From Google X to Meta Reality Labs, Lessons From a Non-Linear PMM Career
Laura Thompson, Product Marketing Lead, Future AI/AR Devices, Meta
Diana Wolff, Product Marketing, New Formats & Ads Innovation, Reddit
See the details
16:00
Customer Marketing Summit | Cypress A
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:00
Developer Marketing Summit | Cypress C
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
Gaurav Jain, Co-founder & CTO, Reo.Dev
See the details
16:30
Product Marketing Summit | Main stage | Sequoia B
The Ultimate Product Launch: Building Your Personal Brand as a PMM
Eric Nakano, Vice President of Product Marketing, Rakuten Advertising
Fallon Jenson, Senior Manager, Product Marketing, Rakuten Advertising
See the details
16:30
Customer Marketing Summit | Cypress A
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:30
Developer Marketing Summit | Cypress C
Lessons in leading developer communities through times of change
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Developer Marketing Summit | Cypress C
Closing remarks
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:15
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 11
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Product Marketing Summit | Main stage | Sequoia B
Chairperson opening remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
See the details
09:15
Product Marketing Summit | Main stage | Sequoia B
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:15
Customer Marketing Summit | Cypress A
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
AI for Marketers Summit | Cypress B
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:45
Product Marketing Summit | Main stage | Sequoia B
From Features to Outcomes: The New Rules of AI Pricing
Meenal Relekar, Product Marketing Expert & Career Coach
See the details
09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit (Room - Sequoia A)
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Workshops
Workshop - Technical product marketing masterclass (Room - Bayside B)
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:45
Customer Marketing Summit | Cypress A
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
See the details
09:45
AI for Marketers Summit | Cypress B
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Varun Kohli, CMO, Cequence
Neel Patel, Head of AI, Product Marketing, Asana
Anand Patel, Sr. Director of Product Marketing, Goldcast
See the details
10:15
Product Marketing Summit | Main stage | Sequoia B
Beyond Launch Fatigue: Driving Rep Wins Post-Product Release
Seth McGuire, COO & President, Spekit
See the details
10:30
AI for Marketers Summit | Cypress B
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit | Cypress A
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Product Marketing Summit | Main stage | Sequoia B
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Hai Habot, VP of Product, GoFundMe
Madhuri Murlikrishnan, Former Head of Video Parnerships & GTM, Adobe
Nishant Gupta, Principal Product Manager, LinkedIn
See the details
11:15
Workshops
Workshop - Building Product Marketing from the Ground Up: A Framework for Strategic Impact (Room - Sequoia A)
Hafiz Khalid, Director of Product Marketing, XP Power
See the details
11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM (Room - Bayside B)
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:30
Customer Marketing Summit | Cypress A
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
11:30
AI for Marketers Summit | Cypress B
Breaking down silos with AI to enable seamless internal collaboration
Ghazal Katyal, Marketing and Events Lead, Women in AI
See the details
12:00
Product Marketing Summit | Main stage | Sequoia B
Interactive Demo 101
Matthew Phillips, Guideflow
See the details
12:00
Customer Marketing Summit | Cypress A
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:00
AI for Marketers Summit | Cypress B
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
12:15
Product Marketing Summit | Main stage | Sequoia B
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM (Room - Sequoia A)
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:45
Product Marketing Summit | Main stage | Sequoia B
Beyond AI Hype: Crafting Human-Centric Messaging for your Customers
Jimil Patel, Head of Technical Product Marketing, Intuit
See the details
13:45
Customer Marketing Summit | Cypress A
Advocacy in action: How to grow retention and usage through customer champions
See the details
13:45
AI for Marketers Summit | Cypress B
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
14:15
Product Marketing Summit | Main stage | Sequoia B
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, JaneApp
Rocio Wellington, Director of Product Marketing, Uber
See the details
14:15
Customer Marketing Summit | Cypress A
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:15
AI for Marketers Summit | Cypress B
Interactive roundtable discussions
See the details
14:45
Product Marketing Summit | Main stage | Sequoia B
Customer advisory boards: A PMMs secret weapon
Sharon Markowitz, Former Head of Product Marketing, App Marketplace, Zoom
See the details
14:45
Customer Marketing Summit | Cypress A
Fueling growth from within: Demand generation through customer marketing
See the details
15:00
AI for Marketers Summit | Cypress B
Main stage workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:30
Product Marketing Summit | Main stage | Sequoia B
Chairperson closing remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
See the details
What's on
Product Marketing Summit | Main stage | Sequoia B
Workshops
Exhibition & networking
Customer Marketing Summit | Cypress A
Developer Marketing Summit | Cypress C
AI for Marketers Summit | Cypress B
September 10
September 11
September 10
September 10
08:00
Exhibition & networking
Registration and networking breakfast
See the details
09:00
Product Marketing Summit | Main stage | Sequoia B
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
09:00
Workshops
PMM Leaders Briefing (Room - Sequoia A)
Rahul Awasthy, Head of GTM for AI, Intel
See the details
09:00
Customer Marketing Summit | Cypress A
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
See the details
09:00
Developer Marketing Summit | Cypress C
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:15
Product Marketing Summit | Main stage | Sequoia B
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
See the details
09:15
Customer Marketing Summit | Cypress A
The post-sale power play: How customer marketers drive growth across the entire journey
See the details
09:15
Developer Marketing Summit | Cypress C
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Former CMO, LaunchDarkly
See the details
09:45
Product Marketing Summit | Main stage | Sequoia B
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
See the details
09:45
Customer Marketing Summit | Cypress A
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
See the details
09:45
Developer Marketing Summit | Cypress C
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
See the details
10:15
Product Marketing Summit | Main stage | Sequoia B
How PMMs Can Use AI to Automate and Amplify Competitive Intelligence
Katie Berg, VP of Marketing, Klue
See the details
10:15
Developer Marketing Summit | Cypress C
Serving open source developer communities
Jayson Delancey, Head of Developer Relations, Semgrep
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10:45
Exhibition & networking
Coffee break
See the details
10:45
Customer Marketing Summit | Cypress A
Panel - Delivering outsized value with leading customer advisory board programs
See the details
11:15
Product Marketing Summit | Main stage | Sequoia B
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
See the details
11:15
Developer Marketing Summit | Cypress C
Code to cash: Playbooks for converting developer adoption into revenue
Piyush Agarwal, Co-founder and Chief Revenue Officer, Reo.Dev
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11:30
Workshops
Workshop - Aligning product & customer marketing to unleash powerful customer narratives (Room - Sequoia A)
Sangeeta Walsh, VP of Marketing, RingCentral
See the details
11:30
Workshops
Workshop: How to kick-start your Analyst relations strategy (Room - Bayside B)
Daniel Kuperman, VP of Product Marketing, Jellyfish
See the details
11:30
Customer Marketing Summit | Cypress A
Roundtables - Your biggest challenge as a customer marketer
See the details
11:45
Product Marketing Summit | Main stage | Sequoia B
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
See the details
11:45
Developer Marketing Summit | Cypress C
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Elle Grossenbacher, Product Marketing Lead, Cisco
Andrew Baker, Founder, Implausable.AI
See the details
12:15
Product Marketing Summit | Main stage | Sequoia B
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
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12:15
Developer Marketing Summit | Cypress C
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
See the details
12:30
Workshops
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team (Room - Sequoia A)
Melissa Miller, Head of Product Marketing, AI, Atlassian
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:15
Customer Marketing Summit | Cypress A
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
See the details
13:45
Product Marketing Summit | Main stage | Sequoia B
Get Your Message Right: Using Science to Move Decision-Makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
See the details
13:45
Workshops
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral. (Room - Sequoia A)
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
See the details
13:45
Developer Marketing Summit | Cypress C
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
See the details
14:15
Product Marketing Summit | Main stage | Sequoia B
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
Meenal Relekar, Product Marketing Expert & Career Coach
See the details
14:15
Developer Marketing Summit | Cypress C
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
See the details
14:30
Customer Marketing Summit | Cypress A
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
See the details
14:45
Developer Marketing Summit | Cypress C
Main stage workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
See the details
15:00
Exhibition & networking
Coffee break
See the details
15:30
Product Marketing Summit | Main stage | Sequoia B
Panel - PMM leaders' journeys on using AI for product content (and how to use it without sacrificing quality)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
Hugh McFall, Senior Product Marketing Manager, Autodesk
Leena Sukumar, Senior Director of Product Marketing, Partnerships, RingCentral
Stephanie Dang, Senior Manager, Product Marketing, PathFactory
Eric Carter, Director of Product Marketing, Sysdig
See the details
15:30
Customer Marketing Summit | Cypress A
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
See the details
16:00
Product Marketing Summit | Main stage | Sequoia B
Hell Yes or No: From Google X to Meta Reality Labs, Lessons From a Non-Linear PMM Career
Laura Thompson, Product Marketing Lead, Future AI/AR Devices, Meta
Diana Wolff, Product Marketing, New Formats & Ads Innovation, Reddit
See the details
16:00
Customer Marketing Summit | Cypress A
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
See the details
16:00
Developer Marketing Summit | Cypress C
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
Gaurav Jain, Co-founder & CTO, Reo.Dev
See the details
16:30
Product Marketing Summit | Main stage | Sequoia B
The Ultimate Product Launch: Building Your Personal Brand as a PMM
Eric Nakano, Vice President of Product Marketing, Rakuten Advertising
Fallon Jenson, Senior Manager, Product Marketing, Rakuten Advertising
See the details
16:30
Customer Marketing Summit | Cypress A
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
See the details
16:30
Developer Marketing Summit | Cypress C
Lessons in leading developer communities through times of change
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:00
Developer Marketing Summit | Cypress C
Closing remarks
Karen White, Principal Product Marketing Manager, Atlassian
See the details
17:15
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
See the details
September 11
08:00
Exhibition & networking
Networking breakfast
See the details
09:00
Product Marketing Summit | Main stage | Sequoia B
Chairperson opening remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
See the details
09:15
Product Marketing Summit | Main stage | Sequoia B
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
See the details
09:15
Customer Marketing Summit | Cypress A
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
See the details
09:15
AI for Marketers Summit | Cypress B
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
See the details
09:45
Product Marketing Summit | Main stage | Sequoia B
From Features to Outcomes: The New Rules of AI Pricing
Meenal Relekar, Product Marketing Expert & Career Coach
See the details
09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit (Room - Sequoia A)
Olga Levchik, Head of Competitive Intelligence, Culture Amp
See the details
09:45
Workshops
Workshop - Technical product marketing masterclass (Room - Bayside B)
Katie Miller, Former Director of Developer Marketing, Slack
See the details
09:45
Customer Marketing Summit | Cypress A
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
See the details
09:45
AI for Marketers Summit | Cypress B
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Varun Kohli, CMO, Cequence
Neel Patel, Head of AI, Product Marketing, Asana
Anand Patel, Sr. Director of Product Marketing, Goldcast
See the details
10:15
Product Marketing Summit | Main stage | Sequoia B
Beyond Launch Fatigue: Driving Rep Wins Post-Product Release
Seth McGuire, COO & President, Spekit
See the details
10:30
AI for Marketers Summit | Cypress B
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
See the details
10:45
Exhibition & networking
Coffee break
See the details
11:00
Customer Marketing Summit | Cypress A
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
See the details
11:15
Product Marketing Summit | Main stage | Sequoia B
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Hai Habot, VP of Product, GoFundMe
Madhuri Murlikrishnan, Former Head of Video Parnerships & GTM, Adobe
Nishant Gupta, Principal Product Manager, LinkedIn
See the details
11:15
Workshops
Workshop - Building Product Marketing from the Ground Up: A Framework for Strategic Impact (Room - Sequoia A)
Hafiz Khalid, Director of Product Marketing, XP Power
See the details
11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM (Room - Bayside B)
Dustin Burg, Former Director of Product Marketing, Unity
See the details
11:30
Customer Marketing Summit | Cypress A
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
See the details
11:30
AI for Marketers Summit | Cypress B
Breaking down silos with AI to enable seamless internal collaboration
Ghazal Katyal, Marketing and Events Lead, Women in AI
See the details
12:00
Product Marketing Summit | Main stage | Sequoia B
Interactive Demo 101
Matthew Phillips, Guideflow
See the details
12:00
Customer Marketing Summit | Cypress A
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
See the details
12:00
AI for Marketers Summit | Cypress B
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
See the details
12:15
Product Marketing Summit | Main stage | Sequoia B
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
See the details
12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM (Room - Sequoia A)
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
See the details
12:45
Exhibition & networking
Lunch break
See the details
13:45
Product Marketing Summit | Main stage | Sequoia B
Beyond AI Hype: Crafting Human-Centric Messaging for your Customers
Jimil Patel, Head of Technical Product Marketing, Intuit
See the details
13:45
Customer Marketing Summit | Cypress A
Advocacy in action: How to grow retention and usage through customer champions
See the details
13:45
AI for Marketers Summit | Cypress B
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
See the details
14:15
Product Marketing Summit | Main stage | Sequoia B
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, JaneApp
Rocio Wellington, Director of Product Marketing, Uber
See the details
14:15
Customer Marketing Summit | Cypress A
From inbox to impact: Simple tactics to refresh your customer email strategy
See the details
14:15
AI for Marketers Summit | Cypress B
Interactive roundtable discussions
See the details
14:45
Product Marketing Summit | Main stage | Sequoia B
Customer advisory boards: A PMMs secret weapon
Sharon Markowitz, Former Head of Product Marketing, App Marketplace, Zoom
See the details
14:45
Customer Marketing Summit | Cypress A
Fueling growth from within: Demand generation through customer marketing
See the details
15:00
AI for Marketers Summit | Cypress B
Main stage workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
See the details
15:30
Product Marketing Summit | Main stage | Sequoia B
Chairperson closing remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
See the details

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