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Rob
Perrilleon
SVP, Client Experience
Corporate Visions
As SVP Client Experience at Corporate Visions, Rob looks after CVI’s messaging consulting, skills training, and customer insight service delivery teams, as well as customer success and operations. Rob’s deep experience in all areas of sales, marketing, and enablement give him a unique  perspective on effectively communicating with customers and winning more business. Rob leads a consulting practice of more than 100 experts who develop messages and conduct skills training at over 250 companies in more than 50 countries every year. As a consultant, he has worked with top global B2B companies in a variety of industries, to develop and implement their go-to-market and sales strategies. Prior to joining Corporate Visions, Rob has been a quota-carrying salesperson, has led inside, channel and field sales teams, and sales enablement functions. Rob first saw the impact of Corporate Visions principles when he used them as a sales leader. He then joined Corporate Visions as a Facilitating Consultant, where he worked with companies across five continents, in a broad array of industries, to craft powerful stories – and tell them with confidence. Rob is co-author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.
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10 September 2025 13:45 - 14:15
Get Your Message Right: Using Science to Move Decision-Makers
Everyone’s inbox is a battlefield. Buyers are bombarded. Prospects are tuning out. Product marketers know that a clever tagline and a shiny feature grid are no longer enough—especially when every competitor claims to be a “game-changer.” But the problem isn’t just too much noise. Buyers, faced with overwhelming choice and mounting risk, default to…nothing. Status quo feels safer than change. How do you get buyers to move—and move now? In this session, Rob Perrilleon, SVP Consulting Services at Corporate Visions, cracks open the latest science on B2B decision-making. Based on original research and buying psychology, you’ll see why most messages fall flat—and how a few key shifts can turn passive prospects into motivated decision-makers. In this session you will: - See how to disrupt the status quo and give your prospect a convincing reason to change - Learn to add urgency to trigger action in risk-averse, consensus-driven buying groups - Get a practical messaging framework that you can put to work immediately Product marketers: If your messages are getting lost in the ether, it’s time to get inside your buyers’ heads and give them a reason to act.