Many marketers are curious about AI but might also feel hesitant or unsure about its practical application. This workshop is designed to guide you and your team from initial skepticism to strategic implementation of AI tools and methodologies. We'll explore real-world use cases across various marketing functions, demystify complex concepts, and provide actionable frameworks to not only understand the potential of AI but also to confidently adopt and integrate it into your daily workflows, ultimately transforming your strategic capabilities. Key learnings: - Understand common misconceptions and address skepticism surrounding AI in marketing through real-world examples and practical applications across different marketing disciplines. - Learn a step-by-step framework for evaluating, selecting, and implementing AI tools relevant to various marketing functions, such as content creation, analysis, campaign management, and personalization. - Develop strategies for fostering a culture of experimentation and continuous learning within your team to drive ongoing AI adoption and strategic innovation across your marketing efforts.