As a product marketer, you're constantly juggling demands for your time while being pressured to deliver impressive results. It's time to switch your approach. Join this session to learn how to streamline your overwhelming to-do lists, intricate project plans, and ambitious goals. Discover how to strategically prioritize your workload and unify your team for success. It all starts with rethinking how you use three key elements: Outcomes, metrics, and priorities. Get ready to take back control and reach new heights.

You'll uncover the fundamentals of setting meaningful metrics that align with your business objectives. Learn how to identify essential KPIs, establish data collection methods, and ensure data accuracy and reliability. You'll delve into best practices for data analysis and visualization. Discover how to transform raw data into clear, actionable insights that can inform strategy and decision-making. Explore various tools and techniques for creating impactful reports that communicate results effectively to key stakeholders. By the end of this session, you'll have the knowledge and skills to implement robust metrics and reporting practices that enhance your organization's performance and support continuous improvement.