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Daniel
Kuperman
VP of Product Marketing
Jellyfish
Daniel Kuperman has over 12 years of experience in B2B product marketing having worked at some of the fastest-growing SaaS startups in Silicon Valley including Axcient, MindTickle, and Snowflake. Over his career, Daniel has built product marketing teams, helped shape go-to-market strategies, and more importantly he has seen what works and what doesn't work first-hand with early-stage startups and established companies alike. He is currently the Head of Core Product Marketing & GTM for Atlassian. Daniel has a BS in Systems Analysis from UNIP Brazil and an MBA from Bentley University.
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10 September 2024 11:15 - 12:00
Workshop: How to kick-start your Analyst relations strategy
Join this workshop to create a practical analyst relations plan - or fine tune an existing one - while learning best practices and key deliverables which will help make the most out of your analyst relations program. In this workshop we'll explore how the analyst relations plan is more than just getting "up and to the right" on a report and how you can leverage analysts to: - Provide market insights - Do competitive analysis - Provide product feedback - Amplify your brand We'll put all the elements together for you to walk out of the session with an actionable plan you can use the very next day.