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Elle
Grossenbacher
Product Marketing Lead
Cisco
Elle Grossenbacher is the creator and host of Product Marketing Adventures, a podcast that spotlights case studies with top PMMs. Known for her thoughtful interviews and strategic insight, Elle has earned recognition as one of Sharebird’s Top 100 Product Marketing Mentors for 2 years running. As a go-to-market leader at Cisco, Twilio, and Gartner, Elle has shaped positioning, market intelligence, and storytelling strategies for some of tech’s most iconic brands in tech. Elle holds a Master of Business Administration and dual Bachelor of Arts degrees in Design and Psychology from the University of California, Davis.
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10 September 2025 11:45 - 12:15
Fireside chat - Winning developer hearts: Secrets to building genuine product love
What does it take to make developers truly love your product? Join us for a fireside chat where we reveal proven strategies for building lasting emotional connections with developer communities. Learn how to foster trust, create authentic engagement, and turn users into passionate advocates. Key Takeaways: - Core principles for earning developer love and loyalty - Practical steps to build trust and engagement - Common pitfalls to avoid Bring your questions for this interactive session!