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Katie

Berg

VP of Marketing

Klue

Katie Berg is VP of Marketing at Klue, where she leads the brand, demand gen, partnerships, and SDR teams. Before Klue, Katie worked across B2B tech, experiential marketing, and nonprofit initiatives in West Africa—experiences that shaped her scrappy, audience-first approach to marketing. A longtime advocate for women in the field and a regular speaker at industry events, she’s known for building smart, scalable strategies that put the audience first.

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10 September 2025 10:15 - 10:45

How PMMs Can Use AI to Automate and Amplify Competitive Intelligence

In this session, Katie Berg, VP of Marketing at Klue, will show how AI can take the busywork out of competitive intelligence — so PMMs can focus on strategy, not updating battlecards. You’ll see real workflows from Klue power users who’ve automated critical parts of their CI programs, powered by trustworthy, accurate data. From surfacing the right message to sales the moment a competitor is in play, to capturing verified insights from win/loss interviews — these automations boost seller adoption, increase win rates, and free up hours for strategic work.