Ever feel like your content is “close, but not quite right” for a new industry, persona, or competitor’s customer base? In this hands-on, fast-paced workshop, you’ll team up with fellow PMM leaders to tackle a challenge every B2B software marketer faces: transforming existing content into tailored, high-impact assets for a new audience—using real customer insights, not just best guesses. You’ll get a behind-the-scenes look at how Casey Samulski, Director of Product Marketing at Mission, uses GetWhys to take messaging and sales materials and make them resonate with specific verticals, personas, or competitive segments. Then, you’ll roll up your sleeves and use GetWhys yourself to rework your own (or sample) content for a new target group—combining what you already have with fresh, actionable data. Each table will work through a real PMM deliverable—think vertical-specific messaging, persona-driven sales enablement, or competitor-focused content—using a mix of sample assets and GetWhys insights. We’ll wrap with a quick share-out of your best transformations and give everyone 30 days of free GetWhys access so you can keep building content that actually lands with your next audience.