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Madhuri
Murlikrishnan
Former Head of Video Parnerships & GTM
Adobe
Madhuri Murlikrishnan is the Founder of Flute Theory, a published author, and a seasoned Product Marketing leader. Most recently, she served as Head of Video Partnerships & GTM at Adobe, where she led go-to-market and video partner ecosystem strategy. She has also advised Fortune 100 companies through her consulting work at Accenture and Slalom Consulting and built high-performing teams while scaling products globally.
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11 September 2025 11:15 - 12:00
Panel - Building a relationship with the product team to drive real business outcomes
The synergy between Product and Product Marketing is crucial for achieving meaningful business results. This panel will explore practical strategies and actionable insights for forging strong, collaborative relationships between these two vital functions. Learn how to break down silos, establish shared goals, and develop effective communication channels to ensure product development and go-to-market efforts are tightly aligned, ultimately leading to greater market success and tangible business outcomes. Key learnings: - Understand how to establish clear roles, responsibilities, and communication frameworks between Product and Product Marketing teams. - Learn practical strategies for collaborating on key activities such as product roadmap development, market research, and launch planning to ensure alignment and shared ownership. - Discover how to measure the impact of a strong Product-Product Marketing relationship on key business outcomes and demonstrate the value of this collaboration to stakeholders.