11 September 2025 13:45 - 14:15
Beyond AI Hype: Crafting Human-Centric Messaging for your Customers
AI dominates the conversation in nearly every industry, but leading with “AI-powered” isn’t enough to win customer trust or attention. In this session, we’ll explore how product marketers can move beyond the hype and create messaging that resonates on a human level. You’ll learn a practical framework for connecting product value to real customer needs, see examples of effective positioning in crowded markets, and walk away with a checklist to sharpen your messaging in the AI era.