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Jimil
Patel
Head of Technical Product Marketing
Intuit
Jimil Patel leads product and developer marketing at Intuit, shaping messaging, go-to-market strategy, and the voice of the customer across the company’s technology platform and open-source initiatives. He previously led product marketing teams at Salesforce and brings a unique mix of engineering, consulting, and marketing experience to his work. Fun fact: Jimil once hiked the entire Inca Trail to Machu Picchu on foot.
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11 September 2025 13:45 - 14:15
Beyond AI Hype: Crafting Human-Centric Messaging for your Customers
AI dominates the conversation in nearly every industry, but leading with “AI-powered” isn’t enough to win customer trust or attention. In this session, we’ll explore how product marketers can move beyond the hype and create messaging that resonates on a human level. You’ll learn a practical framework for connecting product value to real customer needs, see examples of effective positioning in crowded markets, and walk away with a checklist to sharpen your messaging in the AI era.