Customer stories are a powerful asset, but their full potential is often untapped when Product and Customer Marketing teams operate in silos. This interactive workshop will guide you through the process of building a strong partnership between these two crucial functions to strategically identify, craft, and amplify compelling customer narratives. Learn how to align on objectives, processes, and measurement to truly unleash the power of your customer stories and drive greater impact across the customer lifecycle, from acquisition to advocacy. Key learnings: - Understand how to establish a collaborative framework between Product and Customer Marketing to identify ideal customer story candidates and align on storytelling goals. - Learn practical techniques for jointly developing compelling customer narratives that resonate with prospects, inform product development, and inspire existing users. - Discover strategies for effectively distributing and leveraging customer stories across various marketing channels and touchpoints to maximize their impact on business outcomes.