As product marketers, we spend our careers shaping the stories of products and companies, but how often do we stop to define our own? In this session, we’ll explore what it means to build a personal brand inside a company and why it matters for your career growth. You’ll learn a simple framework based on values, personal qualities, and skills, and hear real examples of how these have shaped our careers. Then, you’ll have the chance to reflect on your strengths and identify opportunities to showcase them so you can start building your brand with intention.