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Sharon
Markowitz
Former Head of Product Marketing, App Marketplace
Zoom
Sharon Markowitz is a seasoned B2B SaaS product and partner marketing leader, known for building and scaling go-to-market functions that accelerate customer adoption and deliver measurable business growth. She has held impactful roles at companies like Zoom, Intuit, LinkedIn, and Indiegogo, and is often brought in as the first marketer to define strategy and lead execution in high-growth environments. At Zoom, she led GTM for the App Marketplace and launched the company’s first AI productivity app bundle. At LinkedIn, she helped shape messaging for recruiting solutions, showing how AI could accelerate hiring. She is the founder of Your Career Wings, a coaching practice where she helps professionals navigate career transitions and build personal brands. Named a Top 100 Product Marketing Mentor by Sharebird, Sharon brings both industry leadership and a commitment to helping others grow. Sharon holds an MBA from the University of Rochester and a BSBA from Boston University. Fun fact: She’s studied Spanish through cultural immersion programs in Mexico, Guatemala, and Spain.
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11 September 2025 14:45 - 15:15
Customer advisory boards: A PMMs secret weapon
Customer Advisory Boards (CABs) are one of the most powerful yet underutilized tools in a product marketer’s toolkit. Sharon Markowitz shares examples from LinkedIn, Zoom, and Intuit, showing how CABs validate messaging, shape roadmaps, and fuel growth in new regions. She’ll also cover key considerations for when executives should invest in them. For product marketers, CABs are a powerful way to gain alignment and influence cross-functionally, achieving both impact and growth.