AI isn’t just transforming what we do—it’s changing how we work together. In this keynote, discover how marketing leaders are using AI to unlock smarter, faster, and more aligned collaboration across teams. From automating workflows to breaking down communication barriers, we’ll explore practical ways to use AI as a connective force—not just a productivity tool. Learn how to foster a culture of transparency, reduce friction between functions, and turn fragmented efforts into unified impact. Key takeaways: - How to use AI to improve cross-functional collaboration and reduce silos - Tools and processes that help unify workflows between content, performance, and brand teams - Strategies to build a more agile, AI-enabled marketing culture