Competitive intelligence doesn’t need to be another slide deck that gets forgotten until someone asks for it—it can be something you tap into every day to make smarter, faster decisions across your GTM motion. In Infused Intelligence, we’ll explore how to build competitive thinking into your daily habits, and how to use GenAI not just to gather intel, but to make sense of it, brainstorm with it, and pressure-test your assumptions. You’ll leave with prompts, tools, and workflows to help you cut through the noise, focus on what matters, and share insights that sales, product, marketing, and retention teams can actually use. Key learnings: Daily discipline, not a deck: Reframe CI as a habit that sharpens every part of your GTM motion. GenAI, start to finish: Use AI to gather, analyze, and apply competitive insights at scale. From signal to strategy: Learn how to separate meaningful intel from noise and turn it into action. CI that drives outcomes: Make insights useful across your org—from sales enablement to retention strategy.