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September 10 & 11, 2025
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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What's on
Main stage - Product Marketing Summit
Workshops
Exhibition and networking
Main stage - Customer Marketing Summit
Main stage - Developer Marketing Summit
Main stage - AI for Marketers Summit
September 10
September 11
September 10
September 10
08:00
Exhibition and networking
Registration and networking breakfast
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09:00
Main stage - Product Marketing Summit
Chairperson opening remarks
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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09:00
Workshops
PMM Leaders Briefing
Rahul Awasthy, Head of GTM for AI, Intel
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09:00
Main stage - Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
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09:00
Main stage - Developer Marketing Summit
Opening remarks
Katie Miller, Former Director of Developer Marketing, Slack
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09:15
Main stage - Product Marketing Summit
More than just a pretty slide: How PMMs can turn a company’s presentation discipline from afterthought to strategic advantage
Mikey Mioduski, Founder & CEO, Ghostranch
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09:15
Main stage - Customer Marketing Summit
Scaling impact: How PowerSchool drives advocacy, retention, and product usage across millions of customers
Jannita Demian, Senior Director of Customer Marketing & Advocacy, PowerSchool
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09:15
Main stage - Developer Marketing Summit
Knowing your audience: The evolving role of developers and how to reach them
Manish Gupta, Chief Marketing Officer, LaunchDarkly
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09:45
Main stage - Product Marketing Summit
AI-Native PMM: Reimagining product marketing from the ground up
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
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09:45
Main stage - Customer Marketing Summit
Beyond the dashboard: Measuring what really matters in customer marketing
Daniel Palay, Director of Customer Advocacy, Grafana Labs
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09:45
Main stage - Developer Marketing Summit
Why didn’t I think of that? 5 tried-and-true (and wildly effective) ways to use AI for your developer marketing
Knut Melvær, Head of Developer Community and Education, Sanity
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10:15
Main stage - Product Marketing Summit
How PMMs Can Use AI to Automate and Amplify Competitive Intelligence
Katie Berg, VP of Marketing, Klue
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10:15
Main stage - Developer Marketing Summit
One audience, many contexts: Tailoring developer marketing to your company DNA
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10:45
Exhibition and networking
Coffee break
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10:45
Main stage - Customer Marketing Summit
Panel - Delivering outsized value with leading customer advisory board programs
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11:15
Main stage - Product Marketing Summit
Insights that ignite: How PMM can turn research into action
Erica Conti, Director of Product Marketing, Asana
Shirley Yang, Head of Enterprise UXR, Asana
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11:15
Main stage - Developer Marketing Summit
Code to cash: Playbooks for converting developer adoption into revenue
Piyush Agarwal, Co-founder and Chief Revenue Officer, Reo.Dev
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11:30
Workshops
Workshop - Aligning product & customer marketing to unleash powerful customer narratives
Sangeeta Walsh, VP of Marketing, RingCentral
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11:30
Workshops
Workshop: How to kick-start your Analyst relations strategy
Daniel Kuperman, VP of Product Marketing, Jellyfish
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11:30
Main stage - Customer Marketing Summit
Roundtables - Your biggest challenge as a customer marketer
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11:45
Main stage - Product Marketing Summit
PMMs: It’s your time to shape the future of buying
Nalin Senthamil, CEO, Storylane
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11:45
Main stage - Developer Marketing Summit
Fireside chat - Winning developer hearts: Secrets to building genuine product love
Elle Grossenbacher, Product Marketing Lead, Cisco
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12:15
Main stage - Product Marketing Summit
From fear to forward: Repositioning products and messaging for the AI Era
Navneet Singh, Vice President of Marketing, Network Security, Palo Alto Networks
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12:15
Main stage - Developer Marketing Summit
Everything I need to know about DevMarketing, I learned from my children
Katie Miller, Former Director of Developer Marketing, Slack
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12:30
Workshops
Workshop - From skeptic to strategist: Driving AI adoption in your marketing team
Melissa Miller, Head of Product Marketing, AI, Atlassian
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12:45
Exhibition and networking
Lunch break
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13:15
Main stage - Customer Marketing Summit
Panel - Built to scale: The strategic foundations of customer marketing teams
Antu Buck, Senior Director of Customer Marketing & Community, Gigamon
Michaela Alexander, Senior Manager of Global Customer Advocacy & Engagement, Autodesk
Sara Huntley, Director of Global Customer Engagement, Microsoft
Stephanie Lepow, Senior Directer of Global Integrated Marketing Strategy - Customer Base, Workday
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13:45
Main stage - Product Marketing Summit
Get Your Message Right: Using Science to Move Decision-Makers
Rob Perrilleon, SVP, Client Experience, Corporate Visions
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13:45
Workshops
Workshop - GTM teams love you. Competitors fear you. How to use research to personalize every piece of collateral.
Philippe Boutros, Co-Founder & CEO, GetWhys
Lotti Brinks, GTM, GetWhys
Casey Samulski, Director of Product Marketing, Mission
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13:45
Main stage - Developer Marketing Summit
Together against the giants: How AI neoclouds are taking on big cloud with technical GTM and purpose-built platforms
Ryan Pollock, Director of Product Marketing, Together AI
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14:00
Main stage - Customer Marketing Summit
Yes, your customer knows more than you: A guide for building out a voice of customer program
Thereasa Roy, Director of Product & Content Marketing, OffSec
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14:15
Main stage - Product Marketing Summit
Panel - Product marketing career hacks: The advice I wish someone told me
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
Dan Gonzalez, Director of Product Marketing, Sam's Club (A Walmart Company)
Alejandro Bellarosea, Senior Director of Product Marketing, Varicent
Meenal Relekar, Product Marketing Expert & Career Coach
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14:15
Main stage - Developer Marketing Summit
Moderated roundtable session
Devlin Rocha, Developer Relations Engineer, Google
Reza Kamran, Head of Product Marketing, Avaya
Hien Phan, Head of Marketing, TigerData
Ruben Rincon, Group Product Manager - Developer Experience, Adobe
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14:30
Main stage - Customer Marketing Summit
Building a customer marketing program from scratch: Lessons from Snowflake to Starburst
Andrew Nguyen, Director of Customer Marketing, Starburst
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14:45
Main stage - Developer Marketing Summit
Main stage workshop - Build it where they’ll find it: How to reach developers without shouting
Bharath Ram Ramanathan, Product and Developer Marketing Lead, HashiCorp
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15:00
Exhibition and networking
Coffee break
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15:30
Main stage - Product Marketing Summit
Panel - PMM leaders' journeys on using AI for product content (and how to use it without sacrificing quality)
Natalie Marcotullio, Head of Growth & Product Marketing, Navattic
Hugh McFall, Senior Product Marketing Manager, Autodesk
Leena Sukumar, Senior Director of Product Marketing, Partnerships, RingCentral
Stephanie Dang, Senior Manager, Product Marketing, PathFactory
Eric Carter, Director of Product Marketing, Sysdig
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15:30
Workshops
Workshop - Navigating your PMM journey: From first role to future leader
Alexis Kushner, Director of Product Marketing, Handshake
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15:30
Main stage - Customer Marketing Summit
Keep the momentum going: Lifecycle marketing beyond onboarding
Kelly Deroche, Speaker's Bureau Lead, Customer Advocacy & Insights, Google
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16:00
Main stage - Product Marketing Summit
Monetization & AI: Future-proofing your product pricing strategy
Meenal Relekar, Product Marketing Expert & Career Coach
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16:00
Main stage - Customer Marketing Summit
Building cyber resilience: Crafting Rubrik's customer awards program in under 3 months
Aubrey Champagne, Customer Advocacy Manager, Americas, Rubrik
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16:00
Main stage - Developer Marketing Summit
Panel - Building authentic developer communities that last
Chao Jin, Director of Account Management, Mintegral
Julian Forero, Head of Product Marketing, Anyscale
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16:30
Main stage - Product Marketing Summit
Extended Q&A - Ask your most burning questions
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16:30
Main stage - Customer Marketing Summit
Chairperson's closing remarks: Reflections on the state of customer marketing
Bridget Heaton, Head of Customer Marketing, Slack
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16:30
Main stage - Developer Marketing Summit
The graceful goodbye: Strategies for sunsetting developer products
Karen White, Principal Product Marketing Manager, Atlassian
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17:00
Main stage - Developer Marketing Summit
Closing remarks
Katie Miller, Former Director of Developer Marketing, Slack
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17:15
Exhibition and networking
Happy hour sponsored by Product Marketing Alliance
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September 11
08:00
Exhibition and networking
Networking breakfast
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09:00
Main stage - Product Marketing Summit
Chairperson opening remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
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09:00
Main stage - Customer Marketing Summit
Chairperson opening remarks
Bridget Heaton, Head of Customer Marketing, Slack
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09:00
Main stage - AI for Marketers Summit
Chairperson opening remarks
Aneri Shah, Head of Product Marketing, Ethos
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09:15
Main stage - Product Marketing Summit
When worlds collide: How PMMs drive clarity, confidence, and growth in M&A transitions
Maniesh Joshi, VP of Product & Commercial Marketing, Transcarent
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09:15
Main stage - Customer Marketing Summit
Building a year-round client health strategy: Metrics, advocacy, and execution
Jenn Pedde, VP of Customer Advocacy, PeoplePath
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09:15
Main stage - AI for Marketers Summit
AI with a human touch: Elevating marketing performance without losing the human connection
Terri Leigh Rhody, VP, Marketing, Fit For Work
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09:45
Main stage - Product Marketing Summit
Measuring together: Establishing product marketing KPIs for cross-functional accountability
Sunita Khatri, Senior Director of Product Marketing, Microsoft
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09:45
Workshops
Workshop - Infused Intelligence: Making Competitive Thinking a Daily GTM Habit
Olga Levchik, Head of Competitive Intelligence, Culture Amp
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09:45
Workshops
Workshop - Technical product marketing masterclass
Katie Miller, Former Director of Developer Marketing, Slack
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09:45
Main stage - Customer Marketing Summit
Panel - The community playbook: Building meaningful relationships with your most passionate customers
Caitlin Foster, Global Head of Community, Adobe
Isabella Navarro, Manager of Community, Salesforce
Destin Jones, Director of Community, JaneApp
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09:45
Main stage - AI for Marketers Summit
Panel - Upskilling your marketing team: Turning AI knowledge into real-world success
Anne Goodrich, VP, Product Marketing & Growth, Mozilla
Varun Kohli, CMO, Cequence
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10:15
Main stage - Product Marketing Summit
Beyond Launch Fatigue: Driving Rep Wins Post-Product Release
Seth McGuire, COO & President, Spekit
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10:15
Main stage - AI for Marketers Summit
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing, Ōura
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10:45
Exhibition and networking
Coffee break
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11:00
Main stage - Customer Marketing Summit
From hype to habit: Revolutionizing customer marketing with AI & automation
Christa Niering, Director of Customer Advocacy, SHI International Corp
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11:15
Main stage - Product Marketing Summit
Panel - Building a relationship with the product team to drive real business outcomes
Jen Cheng, Head of Global Product Marketing, Google Pay
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Hai Habot, VP of Product, GoFundMe
Madhuri Murlikrishnan, Former Head of Video Parnerships & GTM, Adobe
Nishant Gupta, Principal Product Manager, LinkedIn
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11:15
Workshops
Workshop - Data-driven storytelling: Weaving insights into compelling narratives
Hugh Minson, VP of Growth Marketing, Splunk
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11:15
Workshops
Workshop - The 3 P's to unlock true strategic collaboration as a PMM
Dustin Burg, Former Director of Product Marketing, Unity
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11:15
Main stage - AI for Marketers Summit
Breaking down silos with AI to enable seamless internal collaboration
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11:30
Main stage - Customer Marketing Summit
Blueprints to impact: Building a customer marketing function from the ground up
Brian Chang, Customer Marketing & GTM Lead, Honeycomb.io
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11:45
Main stage - AI for Marketers Summit
Supercharged marketing: From gamified messaging to AI-powered everything
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
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12:00
Main stage - Product Marketing Summit
Interactive Demo 101
Matthew Phillips, Guideflow
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12:00
Main stage - Customer Marketing Summit
Interactive session - Sharpies to strategy: Journey mapping the modern customer marketer
Bridget Heaton, Head of Customer Marketing, Slack
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12:15
Workshops
Workshop - Built From Scratch: How To Survive and Thrive As Your Startup’s Only PMM
Jason Oakley, Product Marketing Expert & Founder, Productive PMM
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13:00
Exhibition and networking
Lunch break
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13:30
Main stage - Product Marketing Summit
Closing the knowledge gap: Effective PMM & Sales enablement strategies
Irshad Raihan, Vice President of Product Marketing & Communications, FICO
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13:30
Main stage - AI for Marketers Summit
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
Avi Bhatnagar, ServiceNow
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13:45
Main stage - Customer Marketing Summit
Advocacy in action: How to grow retention and usage through customer champions
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14:00
Main stage - Product Marketing Summit
Fireside chat - PMM priorities: How to determine what truly matters
Dan Davidow, CMO, JaneApp
Rocio Wellington, Director of Product Marketing, Uber
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14:00
Main stage - AI for Marketers Summit
Interactive roundtable discussions
Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Christine Sotelo-Dag, Head of Product Marketing, Close
Laura Renfroe, Antora Energy
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14:15
Main stage - Customer Marketing Summit
From inbox to impact: Simple tactics to refresh your customer email strategy
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14:30
Main stage - Product Marketing Summit
Customer advisory boards: A PMMs secret weapon
Sharon Markowitz, Former Head of Product Marketing, Zoom
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14:45
Main stage - Customer Marketing Summit
Fueling growth from within: Demand generation through customer marketing
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14:45
Main stage - AI for Marketers Summit
Main stage workshop - Winning the market: Harnessing AI for competitive analysis
Sajag Chikarsal, Vice President Marketing, Celona
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15:15
Main stage - Customer Marketing Summit
Chairperson closing remarks
Bridget Heaton, Head of Customer Marketing, Slack
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15:30
Main stage - Product Marketing Summit
Chairperson closing remarks
Ashley Litzenberger, Senior Director of Product and Content Marketing, Betterworks
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16:00
Main stage - AI for Marketers Summit
Personalizing at scale: Leveraging AI for dynamic content experiences
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16:30
Main stage - AI for Marketers Summit
The “tiny team” marketing playbook: How Gamma scaled to more than 50 million users with a three-person, AI-native marketing team
Kristin Fracchia, Gamma
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17:00
Main stage - AI for Marketers Summit
Closing remarks
Aneri Shah, Head of Product Marketing, Ethos
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to the summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Gain immediately applicable PMM tactics that deliver measurable results.

- Learn the most in-demand PMM skills to stay ahead of the curve.

- Tap into the ultimate PMM network for peer insights and direct mentorship.

Absorb essential insights from across 5 summit tracks: product marketing (main stage & breakout workshops), developer marketing, customer marketing, AI for marketers and an exlcusive track for CMOs.

San Francisco
September 10 - 11, 2025

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Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
CA 94010
Burlingame
United States

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