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Event starts in:
65

days :

16

hours :

36

minutes

27
December 03 & 04, 2025
InterContinental at the O2
1 Waterview Drive
London

This year's
full agenda

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What's on
The Storyteller
The Market Researcher
The GTM Strategist
The Content Creator
The Product Evangelist
The Cross-Functional Collaborator
The Analytics Lover
The Customer Experience Champion
Product Marketing Summit
Exhibition, workshops and networking area
Customer Marketing Summit
Sales Enablement Summit
December 3
December 4
December 3
December 3
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
See the details
09:15
Product Marketing Summit
Finding your voice: The PMM journey
Alicia Carney, Head of Marketing, Ravio
See the details
09:20
Customer Marketing Summit
Making customer marketing make sense: How to launch, land, and lead the function internally
Martina Havrlent, Director of Product and Customer Marketing at EVBox, EVBox
See the details
09:45
Product Marketing Summit
Hype starts here: Turning your company into your first fanbase
See the details
The Product Evangelist
The Content Creator
09:50
Customer Marketing Summit
Precision matters: Leveraging smart segmentation to unlock growth and deepen customer engagement
See the details
10:15
Product Marketing Summit
Cracking the code: Unlocking critical insights through win-loss analysis
Spencer Dent, Co-Founder, Clozd
See the details
10:20
Customer Marketing Summit
Customer marketing for growth: Turning users into advocates, not just retention stats
Stephen Akadiri, Head of Organic Growth, Grey Inc
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Panel - Proving PMM impact: metrics, stories & advocacy
Michael Drukker, Director of Product Marketing, Genius Sports
Muhammad Saad Khan, Director of Product Marketing, Digital Ocean
See the details
The Analytics Lover
The Product Evangelist
The Market Researcher
11:15
Exhibition, workshops and networking area
Interactive workshop | The science of product storytelling
Elliott Rayner, CMO, OWOW
See the details
11:20
Customer Marketing Summit
Main stage workshop - Customer feedback in action: Combining qualitative and quantitative data for maximum impact
Abdul Khaled, Head of Customer Experience and Digital Products, E.ON Next
See the details
12:00
Product Marketing Summit
Strategic intelligence: Turning competitive insights into organisational advantage
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
The Analytics Lover
The Market Researcher
The GTM Strategist
12:05
Customer Marketing Summit
Fireside chat - From brand to bottom line: How The Guardian rebuilt CRM for a data-driven future
Aislinn Mallon, Head of CRM, Engagement, The Guardian
See the details
12:30
Product Marketing Summit
Switching hats, mastering roles: Thriving as a versatile PMM
Jonathan Schmucler, Head of Product Marketing - Amazon Ads, Amazon
See the details
13:00
Exhibition, workshops and networking area
Lunch break
See the details
14:00
Product Marketing Summit
Mental models for PMMs: How to make better career (and day-to-day) decisions without the burnout
Dominique Ashby, Founder of neuro@work – providing organisations a safe space through change., neuro@work
See the details
The Cross-Functional Collaborator
The Customer Experience Champion
14:00
Exhibition, workshops and networking area
Day 1 PMM archetype roundtables: Learn, share, connect
Michal Lasman, Product Marketing Leader and host of CMO Convo
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
The Storyteller
The Market Researcher
The GTM Strategist
14:20
Customer Marketing Summit
Panel - Rewriting the rules of productivity: How customer marketers can do more with less
Rachel Dye, Customer Marketing Director, CrowdStrike
Gemma Brown, Head of Customer Marketing, Synechron
See the details
14:45
Product Marketing Summit
Interactive demo 101: Driving product adoption with Guideflow
Matthew Phillips, Guideflow
See the details
15:15
Exhibition, workshops and networking area
Coffee break
See the details
15:45
Product Marketing Summit
Fireside chat - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
Georgia Diaconescu, Marketing Lead, Canva
Yasmine Blosse, Director of Product Marketing, OSTTRA
See the details
The Cross-Functional Collaborator
The GTM Strategist
The Customer Experience Champion
15:45
Exhibition, workshops and networking area
Interactive workshop | Strategically positioning your PMM team
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
15:50
Customer Marketing Summit
How YouGov turned customer success stories into scalable growth assets
Mardien Drew, Customer Marketing Lead, YouGov
See the details
16:15
Product Marketing Summit
Telling the story of impact: How PMMs can rally leadership and drive alignment through change
Sarah Sahyoun, Senior Director of Global Product Marketing, Sage
See the details
The Storyteller
The Product Evangelist
The GTM Strategist
16:20
Customer Marketing Summit
Reward, recognise, repeat: Scaling B2B loyalty programs for long-term success
See the details
16:45
Product Marketing Summit
Chairperson closing remarks
See the details
17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
December 4
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
See the details
09:15
Product Marketing Summit
The PMM growth map: From specialist to strategic leader
Jennifer Bunting, Head of Product Marketing for EMEA & LATAM, LinkedIn
See the details
09:45
Product Marketing Summit
The voice that builds products: Turning insights into product masterpieces
See the details
The Market Researcher
The Customer Experience Champion
The Content Creator
10:15
Product Marketing Summit
Leadership unlocked: Transforming your PMM career trajectory
See the details
The Storyteller
The Product Evangelist
The Cross-Functional Collaborator
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Co-presentation - The hybrid edge: Lessons from product + customer marketing
Safak Erkol, Product Marketing Lead, Yapily
See the details
11:15
Exhibition, workshops and networking area
Day 2 PMM archetype roundtables: Learn, share, connect
Hope Chauland, PMM Career Coach & Expert In Residence
Bianca Galan, Ambassador, Product Marketing Alliance
See the details
The Content Creator
The Product Evangelist
The Analytics Lover
12:00
Product Marketing Summit
Your CEO says 'just use AI' - Here's how 10x PMMs actually do it
Udit Misra, Director of Growth & Product Marketing, SpotDraft
See the details
The Market Researcher
The Analytics Lover
The GTM Strategist
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
Repositioning in an AI-led world: A playbook for customer-centric PMMs
Jen Garside, Global Head of Sector & Product Marketing, YouGov
See the details
The Storyteller
The Market Researcher
The Customer Experience Champion
13:30
Exhibition, workshops and networking area
Soar higher: Using personality insights to elevate archetypes and PMM impact
Bianca Galan, Ambassador, Product Marketing Alliance
Amit Alagh, Global Product Marketing Manager, Wolters Kluwer
See the details
14:00
Product Marketing Summit
Panel - PMM 2030: AI, PLG & the future of product marketing
See the details
14:45
Product Marketing Summit
Chairperson closing remarks & reflections
See the details
What's on
The Storyteller
The Market Researcher
The GTM Strategist
The Content Creator
The Product Evangelist
The Cross-Functional Collaborator
The Analytics Lover
The Customer Experience Champion
Product Marketing Summit
Exhibition, workshops and networking area
Customer Marketing Summit
Sales Enablement Summit
December 3
December 4
December 3
December 3
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
See the details
09:15
Product Marketing Summit
Finding your voice: The PMM journey
Alicia Carney, Head of Marketing, Ravio
See the details
09:20
Customer Marketing Summit
Making customer marketing make sense: How to launch, land, and lead the function internally
Martina Havrlent, Director of Product and Customer Marketing at EVBox, EVBox
See the details
09:45
Product Marketing Summit
Hype starts here: Turning your company into your first fanbase
See the details
The Product Evangelist
The Content Creator
09:50
Customer Marketing Summit
Precision matters: Leveraging smart segmentation to unlock growth and deepen customer engagement
See the details
10:15
Product Marketing Summit
Cracking the code: Unlocking critical insights through win-loss analysis
Spencer Dent, Co-Founder, Clozd
See the details
10:20
Customer Marketing Summit
Customer marketing for growth: Turning users into advocates, not just retention stats
Stephen Akadiri, Head of Organic Growth, Grey Inc
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Panel - Proving PMM impact: metrics, stories & advocacy
Michael Drukker, Director of Product Marketing, Genius Sports
Muhammad Saad Khan, Director of Product Marketing, Digital Ocean
See the details
The Analytics Lover
The Product Evangelist
The Market Researcher
11:15
Exhibition, workshops and networking area
Interactive workshop | The science of product storytelling
Elliott Rayner, CMO, OWOW
See the details
11:20
Customer Marketing Summit
Main stage workshop - Customer feedback in action: Combining qualitative and quantitative data for maximum impact
Abdul Khaled, Head of Customer Experience and Digital Products, E.ON Next
See the details
12:00
Product Marketing Summit
Strategic intelligence: Turning competitive insights into organisational advantage
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
The Analytics Lover
The Market Researcher
The GTM Strategist
12:05
Customer Marketing Summit
Fireside chat - From brand to bottom line: How The Guardian rebuilt CRM for a data-driven future
Aislinn Mallon, Head of CRM, Engagement, The Guardian
See the details
12:30
Product Marketing Summit
Switching hats, mastering roles: Thriving as a versatile PMM
Jonathan Schmucler, Head of Product Marketing - Amazon Ads, Amazon
See the details
13:00
Exhibition, workshops and networking area
Lunch break
See the details
14:00
Product Marketing Summit
Mental models for PMMs: How to make better career (and day-to-day) decisions without the burnout
Dominique Ashby, Founder of neuro@work – providing organisations a safe space through change., neuro@work
See the details
The Cross-Functional Collaborator
The Customer Experience Champion
14:00
Exhibition, workshops and networking area
Day 1 PMM archetype roundtables: Learn, share, connect
Michal Lasman, Product Marketing Leader and host of CMO Convo
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
The Storyteller
The Market Researcher
The GTM Strategist
14:20
Customer Marketing Summit
Panel - Rewriting the rules of productivity: How customer marketers can do more with less
Rachel Dye, Customer Marketing Director, CrowdStrike
Gemma Brown, Head of Customer Marketing, Synechron
See the details
14:45
Product Marketing Summit
Interactive demo 101: Driving product adoption with Guideflow
Matthew Phillips, Guideflow
See the details
15:15
Exhibition, workshops and networking area
Coffee break
See the details
15:45
Product Marketing Summit
Fireside chat - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
Georgia Diaconescu, Marketing Lead, Canva
Yasmine Blosse, Director of Product Marketing, OSTTRA
See the details
The Cross-Functional Collaborator
The GTM Strategist
The Customer Experience Champion
15:45
Exhibition, workshops and networking area
Interactive workshop | Strategically positioning your PMM team
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
15:50
Customer Marketing Summit
How YouGov turned customer success stories into scalable growth assets
Mardien Drew, Customer Marketing Lead, YouGov
See the details
16:15
Product Marketing Summit
Telling the story of impact: How PMMs can rally leadership and drive alignment through change
Sarah Sahyoun, Senior Director of Global Product Marketing, Sage
See the details
The Storyteller
The Product Evangelist
The GTM Strategist
16:20
Customer Marketing Summit
Reward, recognise, repeat: Scaling B2B loyalty programs for long-term success
See the details
16:45
Product Marketing Summit
Chairperson closing remarks
See the details
17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
December 4
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
See the details
09:15
Product Marketing Summit
The PMM growth map: From specialist to strategic leader
Jennifer Bunting, Head of Product Marketing for EMEA & LATAM, LinkedIn
See the details
09:45
Product Marketing Summit
The voice that builds products: Turning insights into product masterpieces
See the details
The Market Researcher
The Customer Experience Champion
The Content Creator
10:15
Product Marketing Summit
Leadership unlocked: Transforming your PMM career trajectory
See the details
The Storyteller
The Product Evangelist
The Cross-Functional Collaborator
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Co-presentation - The hybrid edge: Lessons from product + customer marketing
Safak Erkol, Product Marketing Lead, Yapily
See the details
11:15
Exhibition, workshops and networking area
Day 2 PMM archetype roundtables: Learn, share, connect
Hope Chauland, PMM Career Coach & Expert In Residence
Bianca Galan, Ambassador, Product Marketing Alliance
See the details
The Content Creator
The Product Evangelist
The Analytics Lover
12:00
Product Marketing Summit
Your CEO says 'just use AI' - Here's how 10x PMMs actually do it
Udit Misra, Director of Growth & Product Marketing, SpotDraft
See the details
The Market Researcher
The Analytics Lover
The GTM Strategist
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
Repositioning in an AI-led world: A playbook for customer-centric PMMs
Jen Garside, Global Head of Sector & Product Marketing, YouGov
See the details
The Storyteller
The Market Researcher
The Customer Experience Champion
13:30
Exhibition, workshops and networking area
Soar higher: Using personality insights to elevate archetypes and PMM impact
Bianca Galan, Ambassador, Product Marketing Alliance
Amit Alagh, Global Product Marketing Manager, Wolters Kluwer
See the details
14:00
Product Marketing Summit
Panel - PMM 2030: AI, PLG & the future of product marketing
See the details
14:45
Product Marketing Summit
Chairperson closing remarks & reflections
See the details
What's on
The Storyteller
The Market Researcher
The GTM Strategist
The Content Creator
The Product Evangelist
The Cross-Functional Collaborator
The Analytics Lover
The Customer Experience Champion
Product Marketing Summit
Exhibition, workshops and networking area
Customer Marketing Summit
Sales Enablement Summit
December 3
December 4
December 3
December 3
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
See the details
09:15
Product Marketing Summit
Finding your voice: The PMM journey
Alicia Carney, Head of Marketing, Ravio
See the details
09:20
Customer Marketing Summit
Making customer marketing make sense: How to launch, land, and lead the function internally
Martina Havrlent, Director of Product and Customer Marketing at EVBox, EVBox
See the details
09:45
Product Marketing Summit
Hype starts here: Turning your company into your first fanbase
See the details
The Product Evangelist
The Content Creator
09:50
Customer Marketing Summit
Precision matters: Leveraging smart segmentation to unlock growth and deepen customer engagement
See the details
10:15
Product Marketing Summit
Cracking the code: Unlocking critical insights through win-loss analysis
Spencer Dent, Co-Founder, Clozd
See the details
10:20
Customer Marketing Summit
Customer marketing for growth: Turning users into advocates, not just retention stats
Stephen Akadiri, Head of Organic Growth, Grey Inc
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Panel - Proving PMM impact: metrics, stories & advocacy
Michael Drukker, Director of Product Marketing, Genius Sports
Muhammad Saad Khan, Director of Product Marketing, Digital Ocean
See the details
The Analytics Lover
The Product Evangelist
The Market Researcher
11:15
Exhibition, workshops and networking area
Interactive workshop | The science of product storytelling
Elliott Rayner, CMO, OWOW
See the details
11:20
Customer Marketing Summit
Main stage workshop - Customer feedback in action: Combining qualitative and quantitative data for maximum impact
Abdul Khaled, Head of Customer Experience and Digital Products, E.ON Next
See the details
12:00
Product Marketing Summit
Strategic intelligence: Turning competitive insights into organisational advantage
Ryan Sorley, VP of Win-Loss and Cofounder, Klue
See the details
The Analytics Lover
The Market Researcher
The GTM Strategist
12:05
Customer Marketing Summit
Fireside chat - From brand to bottom line: How The Guardian rebuilt CRM for a data-driven future
Aislinn Mallon, Head of CRM, Engagement, The Guardian
See the details
12:30
Product Marketing Summit
Switching hats, mastering roles: Thriving as a versatile PMM
Jonathan Schmucler, Head of Product Marketing - Amazon Ads, Amazon
See the details
13:00
Exhibition, workshops and networking area
Lunch break
See the details
14:00
Product Marketing Summit
Mental models for PMMs: How to make better career (and day-to-day) decisions without the burnout
Dominique Ashby, Founder of neuro@work – providing organisations a safe space through change., neuro@work
See the details
The Cross-Functional Collaborator
The Customer Experience Champion
14:00
Exhibition, workshops and networking area
Day 1 PMM archetype roundtables: Learn, share, connect
Michal Lasman, Product Marketing Leader and host of CMO Convo
Mat Silva, Head of Product Marketing - Brazil & USA, BRQ Digital Solutions
See the details
The Storyteller
The Market Researcher
The GTM Strategist
14:20
Customer Marketing Summit
Panel - Rewriting the rules of productivity: How customer marketers can do more with less
Rachel Dye, Customer Marketing Director, CrowdStrike
Gemma Brown, Head of Customer Marketing, Synechron
See the details
14:45
Product Marketing Summit
Interactive demo 101: Driving product adoption with Guideflow
Matthew Phillips, Guideflow
See the details
15:15
Exhibition, workshops and networking area
Coffee break
See the details
15:45
Product Marketing Summit
Fireside chat - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
Georgia Diaconescu, Marketing Lead, Canva
Yasmine Blosse, Director of Product Marketing, OSTTRA
See the details
The Cross-Functional Collaborator
The GTM Strategist
The Customer Experience Champion
15:45
Exhibition, workshops and networking area
Interactive workshop | Strategically positioning your PMM team
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
15:50
Customer Marketing Summit
How YouGov turned customer success stories into scalable growth assets
Mardien Drew, Customer Marketing Lead, YouGov
See the details
16:15
Product Marketing Summit
Telling the story of impact: How PMMs can rally leadership and drive alignment through change
Sarah Sahyoun, Senior Director of Global Product Marketing, Sage
See the details
The Storyteller
The Product Evangelist
The GTM Strategist
16:20
Customer Marketing Summit
Reward, recognise, repeat: Scaling B2B loyalty programs for long-term success
See the details
16:45
Product Marketing Summit
Chairperson closing remarks
See the details
17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
December 4
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
See the details
09:15
Product Marketing Summit
The PMM growth map: From specialist to strategic leader
Jennifer Bunting, Head of Product Marketing for EMEA & LATAM, LinkedIn
See the details
09:45
Product Marketing Summit
The voice that builds products: Turning insights into product masterpieces
See the details
The Market Researcher
The Customer Experience Champion
The Content Creator
10:15
Product Marketing Summit
Leadership unlocked: Transforming your PMM career trajectory
See the details
The Storyteller
The Product Evangelist
The Cross-Functional Collaborator
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Co-presentation - The hybrid edge: Lessons from product + customer marketing
Safak Erkol, Product Marketing Lead, Yapily
See the details
11:15
Exhibition, workshops and networking area
Day 2 PMM archetype roundtables: Learn, share, connect
Hope Chauland, PMM Career Coach & Expert In Residence
Bianca Galan, Ambassador, Product Marketing Alliance
See the details
The Content Creator
The Product Evangelist
The Analytics Lover
12:00
Product Marketing Summit
Your CEO says 'just use AI' - Here's how 10x PMMs actually do it
Udit Misra, Director of Growth & Product Marketing, SpotDraft
See the details
The Market Researcher
The Analytics Lover
The GTM Strategist
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
Repositioning in an AI-led world: A playbook for customer-centric PMMs
Jen Garside, Global Head of Sector & Product Marketing, YouGov
See the details
The Storyteller
The Market Researcher
The Customer Experience Champion
13:30
Exhibition, workshops and networking area
Soar higher: Using personality insights to elevate archetypes and PMM impact
Bianca Galan, Ambassador, Product Marketing Alliance
Amit Alagh, Global Product Marketing Manager, Wolters Kluwer
See the details
14:00
Product Marketing Summit
Panel - PMM 2030: AI, PLG & the future of product marketing
See the details
14:45
Product Marketing Summit
Chairperson closing remarks & reflections
See the details

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