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Event starts in:
155

days :

14

hours :

32

minutes

8

until the summit

December 02 & 03, 2026
InterContinental London - the O2
1 Waterview Drive
London

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full agenda

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What's on
The Storyteller
The Market Researcher
The GTM Strategist
The Content Creator
The Product Evangelist
The Cross-Functional Collaborator
The Analytics Lover
The Customer Experience Champion
Product Marketing Summit
Exhibition, workshops and networking area
Customer Marketing Summit
December 3
December 4
December 3
December 3
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
Olga Zapata, Product Marketing Lead, Monzo
See the details
09:15
Product Marketing Summit
Finding your voice: The PMM journey
Alicia Carney, Head of Marketing, Ravio
See the details
09:20
Customer Marketing Summit
Define it or be defined: Making customer marketing stick inside your org
See the details
09:45
Product Marketing Summit
Building a $1 billion product
Elliott Rayner, CMO, OWOW
See the details
The Product Evangelist
The Storyteller
09:50
Customer Marketing Summit
From connection to influence: How klaviyo turns customer communities into growth
See the details
10:15
Product Marketing Summit
Cracking the code: Unlocking critical insights through win-loss analysis
Spencer Dent, Co-Founder, Clozd
See the details
10:20
Customer Marketing Summit
Customer marketing for growth: Turning users into advocates, not just retention stats
See the details
10:30
Exhibition, workshops and networking area
Interactive workshop | Building narratives that convert: The storyteller’s framework for proving PMM value
Elliott Rayner, CMO, OWOW
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Panel - Proving PMM impact: metrics, stories & advocacy
Michael Drukker, Director of Product Marketing, Genius Sports
Muhammad Saad Khan, Director of Product Marketing, Digital Ocean
Sofia Milford, Product Marketing & Brand Director, Corpay
See the details
The Analytics Lover
The Product Evangelist
The Market Researcher
11:20
Customer Marketing Summit
Main stage workshop - Customer feedback in action: Combining qualitative and quantitative data for maximum impact
See the details
12:00
Product Marketing Summit
Balancing Demand Gen, Brand & Product Marketing as a PMM
Adam Azor, Executive Vice President, Global Marketing, Sportradar
Olga Zapata, Product Marketing Lead, Monzo
See the details
12:05
Customer Marketing Summit
Panel - Trends, tactics, and truths: Marketers on what’s next
See the details
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
The chief narrative architect: How PMMs build clarity inside high-growth companies
Georgia Diaconescu, Marketing Lead, Canva
See the details
13:35
Customer Marketing Summit
Interactive roundtable discussions
See the details
14:00
Product Marketing Summit
The hybrid edge: Lessons from product + customer marketing
Safak Erkol, Product Marketing Lead, Yapily
Natali Stoeva, Customer Growth and Retention Lead, Phorest
Martina Havrlent, Director of Product and Customer Marketing at EVBox, EVBox
See the details
14:30
Exhibition, workshops and networking area
Day 1 PMM archetype roundtables: Learn, share, connect
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
Abigail Egle Zilinskaite, Former Senior Product Marketing Manager, monday.com
Andromachi Vlachopoulou, Senior Product Marketing Manager, Travelport
Paige Madtes, Sr. Product Marketing Manager Lead, Checkatrade
See the details
The Storyteller
The Market Researcher
The GTM Strategist
14:35
Customer Marketing Summit
Panel - Rewriting the rules of productivity: How customer marketers can do more with less
See the details
14:45
Product Marketing Summit
Interactive demo 101: Driving product adoption with Guideflow
Clément Puren, GTM Leader, Guideflow
See the details
15:15
Exhibition, workshops and networking area
Coffee break
See the details
15:20
Customer Marketing Summit
Fireside chat - From brand to bottom line: How The Guardian rebuilt CRM for a data-driven future
See the details
15:45
Product Marketing Summit
Panel - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
Yasmine Blosse, Director of Product Marketing, OSTTRA
Karen Faughnan, Product Marketing Lead - International, Asana
Marla Woodward, Director of Product Marketing, Dojo
Louise Dunne, Product Marketing Manager, Insignis
See the details
The Cross-Functional Collaborator
The GTM Strategist
The Customer Experience Champion
15:45
Exhibition, workshops and networking area
Interactive workshop | Craft your personal positioning: A hands-on workshop to showcase your value
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
16:20
Customer Marketing Summit
Build impactful and engaging loyalty and advocacy programs in B2B
See the details
16:30
Product Marketing Summit
Telling the story of impact: How PMMs can rally leadership and drive alignment through change
Sarah Sahyoun, Senior Director of Global Product Marketing, Sage
See the details
The Storyteller
The Product Evangelist
The GTM Strategist
17:00
Product Marketing Summit
Chairperson closing remarks
Olga Zapata, Product Marketing Lead, Monzo
See the details
17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
December 4
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
Joshua Diner, Head of Product Marketing - Workvivo, Zoom
See the details
09:15
Product Marketing Summit
Elevating Product Marketing: The engine behind every great launch
Ed Lovelock, Director of Product Marketing, Taboola
See the details
The Market Researcher
The Customer Experience Champion
The Content Creator
09:45
Product Marketing Summit
Leadership unlocked: Transforming your PMM career trajectory
Nicole Campbell-Leeds, Director of Product Marketing, Flo Health Inc.
See the details
The Storyteller
The Product Evangelist
The Cross-Functional Collaborator
10:15
Product Marketing Summit
Category entry points in the age of AI: How product marketers win with LLM discoverability
Jennifer Shaw-Sweet, Global Practice Lead, The B2B Institute, LinkedIn
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Breaking into unknown industries: How PMM soft skills outweigh domain expertise
Jonathon Maimon, Product Marketing Lead, Planet
See the details
The Cross-Functional Collaborator
The Customer Experience Champion
11:15
Exhibition, workshops and networking area
Day 2 PMM archetype roundtables: Learn, share, connect
Galina Jordanowa, Senior Product Marketing Manager, AMPECO
Seung-Eun Lee, Former Industry GTM Strategist, TikTok
Anna Maikova, Head of Product Marketing, Synthflow AI
Ambra Grisotto, Senior Product Marketing Manager, TikTok
See the details
The Content Creator
The Product Evangelist
The Analytics Lover
11:45
Product Marketing Summit
Your CEO says 'just use AI' - Here's how 10x PMMs actually do it
Udit Misra, VP, Product Marketing, LearnWorlds
See the details
The Market Researcher
The Analytics Lover
The GTM Strategist
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
Repositioning in an AI-led world: A playbook for customer-centric PMMs
Catherine Kidd, Director, Product Marketing Legal Tech, Thomson Reuters
See the details
The Storyteller
The Market Researcher
The Customer Experience Champion
13:30
Exhibition, workshops and networking area
Soar higher: Using personality insights to elevate archetypes and PMM impact
Amit Alagh, Head of Product Marketing, RWS Group
See the details
14:00
Product Marketing Summit
Panel - PMM 2030: AI, PLG & the future of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Jonathan Schmucler, Head of Product Marketing, Amazon Ads, Amazon
Sunny Dhami, Vice President of Product Marketing, Ardoq
Shruti Rai Kassam, Product Marketing Lead (Payments), Ripple
Anna Maikova, Head of Product Marketing, Synthflow AI
See the details
14:45
Product Marketing Summit
Chairperson closing remarks & reflections
Joshua Diner, Head of Product Marketing - Workvivo, Zoom
See the details
What's on
The Storyteller
The Market Researcher
The GTM Strategist
The Content Creator
The Product Evangelist
The Cross-Functional Collaborator
The Analytics Lover
The Customer Experience Champion
Product Marketing Summit
Exhibition, workshops and networking area
Customer Marketing Summit
December 3
December 4
December 3
December 3
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
Olga Zapata, Product Marketing Lead, Monzo
See the details
09:15
Product Marketing Summit
Finding your voice: The PMM journey
Alicia Carney, Head of Marketing, Ravio
See the details
09:20
Customer Marketing Summit
Define it or be defined: Making customer marketing stick inside your org
See the details
09:45
Product Marketing Summit
Building a $1 billion product
Elliott Rayner, CMO, OWOW
See the details
The Product Evangelist
The Storyteller
09:50
Customer Marketing Summit
From connection to influence: How klaviyo turns customer communities into growth
See the details
10:15
Product Marketing Summit
Cracking the code: Unlocking critical insights through win-loss analysis
Spencer Dent, Co-Founder, Clozd
See the details
10:20
Customer Marketing Summit
Customer marketing for growth: Turning users into advocates, not just retention stats
See the details
10:30
Exhibition, workshops and networking area
Interactive workshop | Building narratives that convert: The storyteller’s framework for proving PMM value
Elliott Rayner, CMO, OWOW
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Panel - Proving PMM impact: metrics, stories & advocacy
Michael Drukker, Director of Product Marketing, Genius Sports
Muhammad Saad Khan, Director of Product Marketing, Digital Ocean
Sofia Milford, Product Marketing & Brand Director, Corpay
See the details
The Analytics Lover
The Product Evangelist
The Market Researcher
11:20
Customer Marketing Summit
Main stage workshop - Customer feedback in action: Combining qualitative and quantitative data for maximum impact
See the details
12:00
Product Marketing Summit
Balancing Demand Gen, Brand & Product Marketing as a PMM
Adam Azor, Executive Vice President, Global Marketing, Sportradar
Olga Zapata, Product Marketing Lead, Monzo
See the details
12:05
Customer Marketing Summit
Panel - Trends, tactics, and truths: Marketers on what’s next
See the details
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
The chief narrative architect: How PMMs build clarity inside high-growth companies
Georgia Diaconescu, Marketing Lead, Canva
See the details
13:35
Customer Marketing Summit
Interactive roundtable discussions
See the details
14:00
Product Marketing Summit
The hybrid edge: Lessons from product + customer marketing
Safak Erkol, Product Marketing Lead, Yapily
Natali Stoeva, Customer Growth and Retention Lead, Phorest
Martina Havrlent, Director of Product and Customer Marketing at EVBox, EVBox
See the details
14:30
Exhibition, workshops and networking area
Day 1 PMM archetype roundtables: Learn, share, connect
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
Abigail Egle Zilinskaite, Former Senior Product Marketing Manager, monday.com
Andromachi Vlachopoulou, Senior Product Marketing Manager, Travelport
Paige Madtes, Sr. Product Marketing Manager Lead, Checkatrade
See the details
The Storyteller
The Market Researcher
The GTM Strategist
14:35
Customer Marketing Summit
Panel - Rewriting the rules of productivity: How customer marketers can do more with less
See the details
14:45
Product Marketing Summit
Interactive demo 101: Driving product adoption with Guideflow
Clément Puren, GTM Leader, Guideflow
See the details
15:15
Exhibition, workshops and networking area
Coffee break
See the details
15:20
Customer Marketing Summit
Fireside chat - From brand to bottom line: How The Guardian rebuilt CRM for a data-driven future
See the details
15:45
Product Marketing Summit
Panel - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
Yasmine Blosse, Director of Product Marketing, OSTTRA
Karen Faughnan, Product Marketing Lead - International, Asana
Marla Woodward, Director of Product Marketing, Dojo
Louise Dunne, Product Marketing Manager, Insignis
See the details
The Cross-Functional Collaborator
The GTM Strategist
The Customer Experience Champion
15:45
Exhibition, workshops and networking area
Interactive workshop | Craft your personal positioning: A hands-on workshop to showcase your value
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
16:20
Customer Marketing Summit
Build impactful and engaging loyalty and advocacy programs in B2B
See the details
16:30
Product Marketing Summit
Telling the story of impact: How PMMs can rally leadership and drive alignment through change
Sarah Sahyoun, Senior Director of Global Product Marketing, Sage
See the details
The Storyteller
The Product Evangelist
The GTM Strategist
17:00
Product Marketing Summit
Chairperson closing remarks
Olga Zapata, Product Marketing Lead, Monzo
See the details
17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
December 4
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
Joshua Diner, Head of Product Marketing - Workvivo, Zoom
See the details
09:15
Product Marketing Summit
Elevating Product Marketing: The engine behind every great launch
Ed Lovelock, Director of Product Marketing, Taboola
See the details
The Market Researcher
The Customer Experience Champion
The Content Creator
09:45
Product Marketing Summit
Leadership unlocked: Transforming your PMM career trajectory
Nicole Campbell-Leeds, Director of Product Marketing, Flo Health Inc.
See the details
The Storyteller
The Product Evangelist
The Cross-Functional Collaborator
10:15
Product Marketing Summit
Category entry points in the age of AI: How product marketers win with LLM discoverability
Jennifer Shaw-Sweet, Global Practice Lead, The B2B Institute, LinkedIn
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Breaking into unknown industries: How PMM soft skills outweigh domain expertise
Jonathon Maimon, Product Marketing Lead, Planet
See the details
The Cross-Functional Collaborator
The Customer Experience Champion
11:15
Exhibition, workshops and networking area
Day 2 PMM archetype roundtables: Learn, share, connect
Galina Jordanowa, Senior Product Marketing Manager, AMPECO
Seung-Eun Lee, Former Industry GTM Strategist, TikTok
Anna Maikova, Head of Product Marketing, Synthflow AI
Ambra Grisotto, Senior Product Marketing Manager, TikTok
See the details
The Content Creator
The Product Evangelist
The Analytics Lover
11:45
Product Marketing Summit
Your CEO says 'just use AI' - Here's how 10x PMMs actually do it
Udit Misra, VP, Product Marketing, LearnWorlds
See the details
The Market Researcher
The Analytics Lover
The GTM Strategist
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
Repositioning in an AI-led world: A playbook for customer-centric PMMs
Catherine Kidd, Director, Product Marketing Legal Tech, Thomson Reuters
See the details
The Storyteller
The Market Researcher
The Customer Experience Champion
13:30
Exhibition, workshops and networking area
Soar higher: Using personality insights to elevate archetypes and PMM impact
Amit Alagh, Head of Product Marketing, RWS Group
See the details
14:00
Product Marketing Summit
Panel - PMM 2030: AI, PLG & the future of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Jonathan Schmucler, Head of Product Marketing, Amazon Ads, Amazon
Sunny Dhami, Vice President of Product Marketing, Ardoq
Shruti Rai Kassam, Product Marketing Lead (Payments), Ripple
Anna Maikova, Head of Product Marketing, Synthflow AI
See the details
14:45
Product Marketing Summit
Chairperson closing remarks & reflections
Joshua Diner, Head of Product Marketing - Workvivo, Zoom
See the details
What's on
The Storyteller
The Market Researcher
The GTM Strategist
The Content Creator
The Product Evangelist
The Cross-Functional Collaborator
The Analytics Lover
The Customer Experience Champion
Product Marketing Summit
Exhibition, workshops and networking area
Customer Marketing Summit
December 3
December 4
December 3
December 3
08:00
Exhibition, workshops and networking area
Registration and networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
Olga Zapata, Product Marketing Lead, Monzo
See the details
09:15
Product Marketing Summit
Finding your voice: The PMM journey
Alicia Carney, Head of Marketing, Ravio
See the details
09:20
Customer Marketing Summit
Define it or be defined: Making customer marketing stick inside your org
See the details
09:45
Product Marketing Summit
Building a $1 billion product
Elliott Rayner, CMO, OWOW
See the details
The Product Evangelist
The Storyteller
09:50
Customer Marketing Summit
From connection to influence: How klaviyo turns customer communities into growth
See the details
10:15
Product Marketing Summit
Cracking the code: Unlocking critical insights through win-loss analysis
Spencer Dent, Co-Founder, Clozd
See the details
10:20
Customer Marketing Summit
Customer marketing for growth: Turning users into advocates, not just retention stats
See the details
10:30
Exhibition, workshops and networking area
Interactive workshop | Building narratives that convert: The storyteller’s framework for proving PMM value
Elliott Rayner, CMO, OWOW
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Panel - Proving PMM impact: metrics, stories & advocacy
Michael Drukker, Director of Product Marketing, Genius Sports
Muhammad Saad Khan, Director of Product Marketing, Digital Ocean
Sofia Milford, Product Marketing & Brand Director, Corpay
See the details
The Analytics Lover
The Product Evangelist
The Market Researcher
11:20
Customer Marketing Summit
Main stage workshop - Customer feedback in action: Combining qualitative and quantitative data for maximum impact
See the details
12:00
Product Marketing Summit
Balancing Demand Gen, Brand & Product Marketing as a PMM
Adam Azor, Executive Vice President, Global Marketing, Sportradar
Olga Zapata, Product Marketing Lead, Monzo
See the details
12:05
Customer Marketing Summit
Panel - Trends, tactics, and truths: Marketers on what’s next
See the details
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
The chief narrative architect: How PMMs build clarity inside high-growth companies
Georgia Diaconescu, Marketing Lead, Canva
See the details
13:35
Customer Marketing Summit
Interactive roundtable discussions
See the details
14:00
Product Marketing Summit
The hybrid edge: Lessons from product + customer marketing
Safak Erkol, Product Marketing Lead, Yapily
Natali Stoeva, Customer Growth and Retention Lead, Phorest
Martina Havrlent, Director of Product and Customer Marketing at EVBox, EVBox
See the details
14:30
Exhibition, workshops and networking area
Day 1 PMM archetype roundtables: Learn, share, connect
Michal Lasman, PMA Berlin Chapter Lead and Host of CMO Convo, Product Marketing Alliance
Abigail Egle Zilinskaite, Former Senior Product Marketing Manager, monday.com
Andromachi Vlachopoulou, Senior Product Marketing Manager, Travelport
Paige Madtes, Sr. Product Marketing Manager Lead, Checkatrade
See the details
The Storyteller
The Market Researcher
The GTM Strategist
14:35
Customer Marketing Summit
Panel - Rewriting the rules of productivity: How customer marketers can do more with less
See the details
14:45
Product Marketing Summit
Interactive demo 101: Driving product adoption with Guideflow
Clément Puren, GTM Leader, Guideflow
See the details
15:15
Exhibition, workshops and networking area
Coffee break
See the details
15:20
Customer Marketing Summit
Fireside chat - From brand to bottom line: How The Guardian rebuilt CRM for a data-driven future
See the details
15:45
Product Marketing Summit
Panel - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
Yasmine Blosse, Director of Product Marketing, OSTTRA
Karen Faughnan, Product Marketing Lead - International, Asana
Marla Woodward, Director of Product Marketing, Dojo
Louise Dunne, Product Marketing Manager, Insignis
See the details
The Cross-Functional Collaborator
The GTM Strategist
The Customer Experience Champion
15:45
Exhibition, workshops and networking area
Interactive workshop | Craft your personal positioning: A hands-on workshop to showcase your value
Tamara Grominsky, Product Marketing Expert & Founder, PMM Camp
See the details
16:20
Customer Marketing Summit
Build impactful and engaging loyalty and advocacy programs in B2B
See the details
16:30
Product Marketing Summit
Telling the story of impact: How PMMs can rally leadership and drive alignment through change
Sarah Sahyoun, Senior Director of Global Product Marketing, Sage
See the details
The Storyteller
The Product Evangelist
The GTM Strategist
17:00
Product Marketing Summit
Chairperson closing remarks
Olga Zapata, Product Marketing Lead, Monzo
See the details
17:00
Exhibition, workshops and networking area
Happy hour sponsored by Product Marketing Alliance
See the details
December 4
08:00
Exhibition, workshops and networking area
Networking breakfast
See the details
09:00
Product Marketing Summit
Chairperson opening remarks
Joshua Diner, Head of Product Marketing - Workvivo, Zoom
See the details
09:15
Product Marketing Summit
Elevating Product Marketing: The engine behind every great launch
Ed Lovelock, Director of Product Marketing, Taboola
See the details
The Market Researcher
The Customer Experience Champion
The Content Creator
09:45
Product Marketing Summit
Leadership unlocked: Transforming your PMM career trajectory
Nicole Campbell-Leeds, Director of Product Marketing, Flo Health Inc.
See the details
The Storyteller
The Product Evangelist
The Cross-Functional Collaborator
10:15
Product Marketing Summit
Category entry points in the age of AI: How product marketers win with LLM discoverability
Jennifer Shaw-Sweet, Global Practice Lead, The B2B Institute, LinkedIn
See the details
10:45
Exhibition, workshops and networking area
Coffee break
See the details
11:15
Product Marketing Summit
Breaking into unknown industries: How PMM soft skills outweigh domain expertise
Jonathon Maimon, Product Marketing Lead, Planet
See the details
The Cross-Functional Collaborator
The Customer Experience Champion
11:15
Exhibition, workshops and networking area
Day 2 PMM archetype roundtables: Learn, share, connect
Galina Jordanowa, Senior Product Marketing Manager, AMPECO
Seung-Eun Lee, Former Industry GTM Strategist, TikTok
Anna Maikova, Head of Product Marketing, Synthflow AI
Ambra Grisotto, Senior Product Marketing Manager, TikTok
See the details
The Content Creator
The Product Evangelist
The Analytics Lover
11:45
Product Marketing Summit
Your CEO says 'just use AI' - Here's how 10x PMMs actually do it
Udit Misra, VP, Product Marketing, LearnWorlds
See the details
The Market Researcher
The Analytics Lover
The GTM Strategist
12:30
Exhibition, workshops and networking area
Lunch break
See the details
13:30
Product Marketing Summit
Repositioning in an AI-led world: A playbook for customer-centric PMMs
Catherine Kidd, Director, Product Marketing Legal Tech, Thomson Reuters
See the details
The Storyteller
The Market Researcher
The Customer Experience Champion
13:30
Exhibition, workshops and networking area
Soar higher: Using personality insights to elevate archetypes and PMM impact
Amit Alagh, Head of Product Marketing, RWS Group
See the details
14:00
Product Marketing Summit
Panel - PMM 2030: AI, PLG & the future of product marketing
Justin Vaughan-Brown, VP, Product Marketing & Strategic Comms, Camunda
Jonathan Schmucler, Head of Product Marketing, Amazon Ads, Amazon
Sunny Dhami, Vice President of Product Marketing, Ardoq
Shruti Rai Kassam, Product Marketing Lead (Payments), Ripple
Anna Maikova, Head of Product Marketing, Synthflow AI
See the details
14:45
Product Marketing Summit
Chairperson closing remarks & reflections
Joshua Diner, Head of Product Marketing - Workvivo, Zoom
See the details

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