Natali is a senior marketing professional with over 13 years of experience in digital, customer, and product marketing across both B2B and B2C sectors. Passionate about placing customers at the center of every initiative, she excels at building high-performing teams where individuals feel valued and can grow. Collaborating closely with leadership in Sales, Marketing, and Customer Success, Natali turns innovative ideas into actionable strategies by simplifying complexity with a blend of creativity and critical thinking. She leads with curiosity, empathy, and a deep belief that great marketing begins with genuinely understanding people. Currently, Natali heads a dynamic Customer Marketing team, spearheading the development and execution of tech-touch customer success and advocacy strategies across a diverse portfolio. Her leadership ensures that each marketing initiative not only drives engagement and retention but also delivers measurable business outcomes.