Storytelling just got serious. $400,000 salaries, C-level access, and KPI responsibility. Storytelling leadership roles are the new trend, and most companies still don't know why they're hiring for it. Drawing on an original research project tracking 50 of these roles, Elliott Rayner shows that the function wasn't created to produce more product stories, but to drive alignment around a single product narrative. This keynote connects that shift to the neuroscience of influence, exploring three neurochemical mechanisms that help explain how stories capture attention, build trust and move people to act. Together, these insights make the case for Narrative-Led Growth as the next chapter for product teams, and why product marketing is best positioned to lead it. Key learnings: - Understand what a Head of Storytelling is and does, drawing on an analysis of 50 job descriptions. - Explore three neurochemical mechanisms behind attention, trust and motivation, and what they mean for internal and external storytelling. - Discover how Narrative-Led Growth connects product strategy, team alignment and customer communication, and why product marketing is positioned to lead it.