When your company is navigating change, whether it’s a pivot in strategy, a rebrand, or internal restructuring, Product Marketing becomes a powerful force for clarity, alignment, and momentum. But that influence doesn’t happen automatically. PMMs must not only do the work, but also tell the story of their impact in a way that brings leadership and cross-functional teams with them This session eplores how storytelling can be used as a strategic tool to align stakeholders, prove value, and keep teams focused during uncertain times. Blending lessons from key initiatives with practical takeaways, this session speaks directly to PMM archetypes like: - The Storyteller, who crafts narratives that resonate beyond product launches. - The Strategist, who translates business shifts into actionable marketing plans. - The Evangelist, who builds internal buy-in and champions the customer perspective. Attendees will leave with a framework for using storytelling not just as a messaging tool, but as a way to influence decisions, align leadership, and elevate the role of Product Marketing across the business.