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Marla

Woodward

Director of Product Marketing

Dojo

Marla Woodward is a seasoned product marketing leader with over 15 years of experience guiding companies through successful go-to-market strategies and product launches. Her career spans various industries, including consumer goods, tech, and entertainment, where she has gained understanding of both B2C and B2B customer needs and translated them into compelling product narratives. Currently, Marla leads the product marketing team at Dojo, a fintech payments scale-up dedicated to giving merchants the fastest, most reliable payments platform in the UK. Her role involves aligning cross-functional teams to ensure that product teams build what sells and revenue teams sell what’s been built. Marla holds an MBA from the University of Oxford’s Saïd Business School, where she honed her strategic thinking and leadership skills. Beyond her professional endeavors, she is a mother of two young children and enjoys triathlons, theater, and travel.

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03 December 2025 15:45 - 16:15

Panel - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity

You know the drill: Product demands precision, Sales wants speed, Content needs clarity—and as a PMM, you’re often stuck in the middle, translating priorities across teams without a roadmap. In this candid conversation, leaders who’ve worn multiple hats across product, sales, marketing, and content share their firsthand experiences navigating the messy realities of cross-functional collaboration. Whether it’s a PMM who’s worked directly in product, or marketers who’ve bridged content and sales teams, they’ll reveal what actually works — and what doesn’t — when aligning priorities, influencing without authority, and driving impact across complex organisations. Packed with real-world stories and practical tips, this session is for anyone who’s ever left a meeting thinking, “Is this really my job?” Come ready to learn how to mind the gap — and bridge it with confidence, clarity, and your sanity intact.