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Michael
Drukker
Director of Product Marketing
Genius Sports
Michael Drukker is a globally experienced product marketing leader with nearly two decades of success driving growth, innovation, and digital transformation across SaaS, AI, SportsTech, and media. Currently Director of Product Marketing at Genius Sports, Michael has also held key marketing roles at Meta, Reuters, and the Financial Times, where he launched award-winning products and delivered triple-digit growth across B2B and B2C markets. Recognized as a Top 100 Product Marketing Influencer, Michael specializes in GTM strategy, fan engagement, and emerging technologies including AI and AR/VR. His work has shaped industry-first solutions, unified messaging across global teams, and contributed to multi-million dollar revenue impact. A passionate storyteller and strategic operator, Michael thrives at the intersection of product, marketing, and innovation—building scalable systems, aligning cross-functional teams, and bringing game-changing ideas to market.
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03 December 2025 12:00 - 12:45
Panel - Making PMM work visible: Crafting data-backed narratives for influence
Whether you’re a Storyteller shaping narrative, a Strategist driving GTM plans, or a Researcher influencing roadmap decisions, proving your impact as a PMM can be tough—especially when your work is embedded across functions. In this panel, PMMs across different archetypes share how they measure, communicate, and advocate for the value of their role. We’ll dig into the metrics that matter, the stories that stick with stakeholders, and the internal strategies that raise the profile of PMM. Walk away with practical tactics to quantify your contributions—whatever hat you’re wearing.