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Karen
Faughnan
Product Marketing Lead - International
Asana
Karen Faughnan is an accomplished product marketing leader with over a decade of experience driving go-to-market strategy, international growth, and cross-functional alignment for some of the world’s leading technology brands. As Product Marketing Lead for International at Asana, Karen oversees global product positioning and regional strategy across EMEA and APAC, helping teams deliver clarity, alignment, and measurable impact at scale. Before joining Asana, Karen held senior product marketing roles at Square, Virgin Media, and Vodafone, where she led high-performing teams and launched innovative products across fast-moving, competitive markets. Known for her strategic storytelling and collaborative leadership, Karen is passionate about empowering PMMs to bridge global insights with local execution—proving the business value of product marketing through clarity, creativity, and impact.
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03 December 2025 15:45 - 16:15
Fireside chat - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity
You know the drill: Product demands precision, Sales wants speed, Content needs clarity—and as a PMM, you’re often stuck in the middle, translating priorities across teams without a roadmap. In this candid conversation, leaders who’ve worn multiple hats across product, sales, marketing, and content share their firsthand experiences navigating the messy realities of cross-functional collaboration. Whether it’s a PMM who’s worked directly in product, or marketers who’ve bridged content and sales teams, they’ll reveal what actually works — and what doesn’t — when aligning priorities, influencing without authority, and driving impact across complex organisations. Packed with real-world stories and practical tips, this session is for anyone who’s ever left a meeting thinking, “Is this really my job?” Come ready to learn how to mind the gap — and bridge it with confidence, clarity, and your sanity intact.