As AI reshapes workflows and product-led growth continues to evolve, the role of product marketing is being redefined. So, what will it actually look like in 2030? In this future-facing panel, we’ll explore what skills, tools, and mindsets PMMs will need to thrive over the next five years. From AI-assisted messaging, self-serve onboarding, and real-time market feedback loops — to the rise of technical PMMs, data fluency, and cross-functional leadership — our panelists will debate what’s hype, what’s happening, and what’s next. Join us as we cut through the noise and paint a clear picture of where product marketing is going — and how you can stay ahead of the curve.