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Justin
Vaughan-Brown
VP, Product Marketing & Strategic Comms
Camunda
A dual British/German national with deep insight into European buyer behaviour, Justin has lived in the Heidelberg area since 2006 and brings over 25 years of experience in taking enterprise tech to market for global players like Cisco, AppDynamics, Software AG, Microsoft, and now Camunda. A seasoned speaker and panellist, including appearances at multiple PMA events in 2025 (London, Berlin and Amsterdam), Justin has led as CMO, Global Digital Transformation Lead, and VP of Product Marketing. Across every role, his focus remains consistent: tackling real customer challenges with substance, strategy, and proven results.
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02 December 2025 14:45 - 15:15
Faster and Sharper: AI Workflows That Deliver Efficiency and Quality for PMMs
Product marketing teams are expected to move faster and produce better work, often with the same headcount. AI can deliver both, but only when speed and quality are designed in together. Faster output without a quality check produces generic messaging. Quality without speed means the work arrives too late to matter. This session shows how to get both. In this session you will see: - Competitor battlecard refreshes that take hours instead of days, with every claim traced to a source for accuracy - Launch messaging variants generated from your positioning, then tested against your differentiators so they stay distinctive - Asset repurposing that turns one webinar into a blog, emails, social posts and a sales one-pager, reviewed for brand voice and accuracy