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Justin

Vaughan-Brown

VP of Marketing

Basis Technologies

Justin has 25+ years of experience in bringing enterprise technology solutions to market with Cisco, AppDynamics, Software AG, and Microsoft, amongst others. Justin has spoken at many industry events around the world in his capacity as Global Digital Transformation Lead, DevOps Evangelist, and VP Product Marketing. His experience spans sectors such as data integration, SAP, application development/performance monitoring and cybersecurity. In each role, Justin’s focus has been on addressing customer challenges supported by robust proof points. A dual British/German national, Justin has lived in the Heidelberg area since 2006.

05 December 2024 09:45 - 10:30

Panel | Agile GTM strategies to achieve market potential

Join our expert panelists as they explore how to strategically diversify go-to-market (GTM) approaches to better align with varying market potentials, stakeholder needs, and product opportunities. Attendees will gain insights into adapting GTM structures to address different market segments and optimize launch strategies. Key takeaways: - Understand how to segment GTM strategies for feature launches and market opportunities. - Learn techniques for aligning GTM structures with stakeholder expectations and needs. - Explore methods to tailor GTM approaches based on market size and buyer propensity. - Discover best practices for balancing traditional and innovative GTM tactics. - Gain actionable insights from real-world examples of successful GTM diversifications.