Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Ed
Lovelock
Director of Product Marketing
Taboola
Ed Lovelock is a seasoned digital and product marketing leader with over 13 years of global experience spanning technology, e-commerce, and travel. Currently at Taboola and previously at Meta, TUI, and Argos, Ed is known for blending data-driven strategy with customer-centric thinking to drive sustainable business growth. With deep expertise across digital marketing, product marketing, and social media advertising, Ed has a proven track record of leading cross-functional initiatives, managing high-performing teams, and influencing senior stakeholders to deliver commercial impact. Passionate about innovation and emerging technologies, he brings a strategic yet hands-on approach to solving complex marketing challenges.
Button
03 December 2025 09:45 - 10:30
Panel - Why your PMM team isn’t driving growth (and how archetype alignment fixes it)
Not all PMMs are built the same, and that’s exactly the point. Whether you're a GTM driver, a customer advocate, or a product whisperer, your strengths are only as valuable as your company's ability to recognise and harness them. Not all PMMs are built the same — and that’s the point. In this candid, fast-paced discussion, senior product marketing leaders will reveal how different PMM archetypes map to real business needs across product, sales, and marketing — from early-stage chaos to enterprise scale. You’ll hear how companies successfully deploy (or misplace) PMMs based on their strengths, and how you can make sure your unique value is recognized — especially if you’ve had to wear multiple hats. Expect honest takes on: - When specialisation accelerates results vs. when a “PMM of all trades” is your edge - How to avoid being pigeonholed in GTM or product-heavy work - What hiring managers really look for when building balanced PMM teams - How to have strategic conversations about scope, structure, and measurable impact If you’ve ever wondered, “What kind of PMM am I — and am I in the right role for the business right now?” — this session will give you the clarity, language, and frameworks to answer it.