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Ed
Lovelock
Director of Product Marketing
Taboola
Ed Lovelock is a seasoned digital and product marketing leader with over 13 years of global experience spanning technology, e-commerce, and travel. Currently at Taboola and previously at Meta, TUI, and Argos, Ed is known for blending data-driven strategy with customer-centric thinking to drive sustainable business growth. With deep expertise across digital marketing, product marketing, and social media advertising, Ed has a proven track record of leading cross-functional initiatives, managing high-performing teams, and influencing senior stakeholders to deliver commercial impact. Passionate about innovation and emerging technologies, he brings a strategic yet hands-on approach to solving complex marketing challenges.
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04 December 2025 09:15 - 09:45
Elevating Product Marketing: The engine behind every great launch
In this keynote, Ed Lovelock draws on Taboola’s recent brand and platform launch to show how product marketing sits at the heart of every successful GTM strategy. From building the narrative to aligning cross-functional teams, he’ll unpack how PMMs can act as the true engine driving product launches — turning customer insights, data, and positioning into commercial impact.