Olga Zapata is Product Marketing Lead at Monzo, where she helps shape how millions of customers experience modern banking. With a decade in fintech and SaaS across Monzo, TechWolf, TrueLayer, GoCardless and more, she’s led GTM strategy, multi-product launches, and foundational PMM processes across fast-moving, high-growth teams. Known for her thoughtful, insight-led approach, Olga blends deep customer research with clear, compelling storytelling to make product marketing’s value visible across product, sales, and leadership. A regular voice in the PMM community and author of a popular fintech product marketing newsletter, she’s passionate about helping PMMs turn their strengths into influence, impact, and sustainable careers in an AI-shaped future.