Sofia M. is a seasoned SaaS and FinTech product marketing leader with over a decade of experience driving global go-to-market strategy, brand growth, and cross-functional alignment across EMEA, LATAM, and North America. As Product Marketing & Brand Director at Corpay, Sofia leads a multidisciplinary team spanning brand, product marketing, and content design for a diverse portfolio of financial technology products. Her work sits at the intersection of strategic insight, customer understanding, and commercial impact — shaping product propositions from early development through to launch and global scale. With a background spanning mobility, finance, FMCG, retail, and education, Sofia brings a rare multi-industry perspective to how PMMs can adapt, influence, and prove value in complex environments. She is deeply experienced in competitive analysis, user research, positioning, sales enablement, and building high-performing PMM teams from the ground up. Fluent in English and Spanish (and currently tackling Italian), Sofia is passionate about helping organisations create meaningful, customer-centric narratives that drive adoption, alignment, and business results.