In today’s era of disruption, product marketers are under immense pressure to be everything, everywhere, all at once. From proving strategic value to mastering AI, we’re juggling shifting expectations while wondering: Is there still space for me here? This keynote is a permission slip to stop chasing every expectation – and start leaning into the strengths that already make you powerful. Drawing from her time launching Deliveroo’s ad platform across 14 countries, Alicia Carney shares how she reversed negative internal perceptions of Product Marketing and proved its strategic value by driving 1 million incremental consumer orders without a GTM budget – all by leading with empathy, trust, and a clear sense of her PMM edge. You’ll learn how to: - Find the moments and strengths that generate undeniable momentum - Assert your edge by tying it to strategic or commercial impact - Scale your influence using systems, allies, and AI tools — without losing your voice This talk will remind you that the future of product marketing doesn’t belong to the loudest voice in the room. It belongs to the one who knows exactly who they are – and why that matters.