Every Product Marketer plays a different role depending on company needs, personal strengths, and team structure. That’s why we’re bringing the eight PMM archetypes to life through focused roundtable sessions, designed to help you connect with others who share your focus—or who can help you grow into a new one. These roundtables are not formal presentations. They’re interactive, expert-led discussions where you can ask questions, share lessons, and explore how each archetype operates in the real world. Whether you're doubling down on your strengths or exploring a new path, these sessions are designed to sharpen your thinking and expand your network. How It Works - Hosted in a dedicated space, running in parallel to main-stage sessions - Join the table that reflects your current role or aspirational direction - Each table is led by a seasoned expert who represents that archetype in action - Come to upskill, exchange ideas, or reflect on how your role is evolving Day 2 featured archetypes: - The Content Creator – Creators of engaging, educational content that nurtures buyers through the funnel (Galina Jordanowa) - The Product Evangelist – Advocates who build product enthusiasm internally and externally - The Analytics Lover – Data-driven marketers measuring success and optimizing programs - The Customer Experience Champion – Guardians of the customer journey and advocates for customer-centric improvements