Amit Alagh is a recognised thought leader & ambassador in product marketing. He serves as Head of Product Marketing at RWS, where he leads value proposition, positioning, and go-to-market strategy for the Protect IP Portfolio. His work focuses on building technology-first narratives, competitive differentiation, and scalable messaging frameworks that align product, sales, and leadership around clear market impact. Amit is the London Chapter Lead (Ambassador) for the PMA and hosts global PMM Fix series. He is also co-founder of A/B Anonymous (PMM Therapy Hour) – monthly global meetups that bring product marketers together through honest conversations. He is the founder of PMM Supper Club, a monthly dinner series built on the belief that community is the foundation of resilience – creating a safe and supportive space where PMMs can share experiences, exchange best practices, and build meaningful professional relationships. Amit specialises in competitive intelligence and strategic positioning. He has built AI-enabled competitive research workflows, rolled out win/loss analysis programmes, and helped organisations position CI as a strategic product marketing capability rather than a reactive function. Recognised among the Top 100 Product Marketing Influencers worldwide, Amit was named Product Marketing Newcomer of the Year (2021), nominated for Product Launch of the Year and Product Marketing MVP of the Year in both 2022 and 2023, and awarded Rising Star of the Year (2024).