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Amit

Alagh

Head of Product Marketing

RWS Group

Amit Alagh is a recognised thought leader & ambassador in product marketing. He serves as Head of Product Marketing at RWS, where he leads value proposition, positioning, and go-to-market strategy for the Protect IP Portfolio. His work focuses on building technology-first narratives, competitive differentiation, and scalable messaging frameworks that align product, sales, and leadership around clear market impact. Amit is the London Chapter Lead (Ambassador) for the PMA and hosts global PMM Fix series. He is also co-founder of A/B Anonymous (PMM Therapy Hour) – monthly global meetups that bring product marketers together through honest conversations. He is the founder of PMM Supper Club, a monthly dinner series built on the belief that community is the foundation of resilience – creating a safe and supportive space where PMMs can share experiences, exchange best practices, and build meaningful professional relationships. Amit specialises in competitive intelligence and strategic positioning. He has built AI-enabled competitive research workflows, rolled out win/loss analysis programmes, and helped organisations position CI as a strategic product marketing capability rather than a reactive function. Recognised among the Top 100 Product Marketing Influencers worldwide, Amit was named Product Marketing Newcomer of the Year (2021), nominated for Product Launch of the Year and Product Marketing MVP of the Year in both 2022 and 2023, and awarded Rising Star of the Year (2024).

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03 December 2025 13:30 - 14:00

Fireside chat - Individual contributor or people manager: the career decision PMMs keep getting wrong

Most PMMs make the IC-versus-management decision based on what the promotion structure in front of them suggests, not on a clear-eyed view of what each path actually involves at senior level. Management is often framed as the natural next step, but it is a fundamentally different job, with a different set of skills, rewards, and frustrations. This fireside is a frank conversation about both paths: what the IC track genuinely looks like when you are senior on it, what leadership really demands once you are in it, and how to make the decision based on who you actually are rather than what is easiest to say yes to. Key learnings: - What the IC career path in PMM actually looks like at senior level -- the scope, the ceiling, and the real credibility it carries - The honest trade-offs of moving into people management from a practitioner background - How to evaluate which path is right for you before the decision gets made for you

02 December 2025 15:45 - 16:30

Workshop - Vibe coding for PMMs

You don't need to know how to code. You just need to know your problem. Vibe Coding for PMMs is a hands-on workshop where you'll build a lightweight AI-powered tool from scratch - live, in the room, no engineering background required. Whether it's a positioning checker, a messaging brief generator, or a competitive intel scraper, you'll leave with something you actually built and can use on Monday. This isn't a demo. It's a build session. Bring a PMM problem you've been solving manually and we'll turn it into a tool together.