Not all PMMs are built the same, and that’s exactly the point. Whether you're a GTM driver, a customer advocate, or a product whisperer, your strengths are only as valuable as your company's ability to recognise and harness them. Not all PMMs are built the same — and that’s the point. In this candid, fast-paced discussion, senior product marketing leaders will reveal how different PMM archetypes map to real business needs across product, sales, and marketing — from early-stage chaos to enterprise scale. You’ll hear how companies successfully deploy (or misplace) PMMs based on their strengths, and how you can make sure your unique value is recognized — especially if you’ve had to wear multiple hats. Expect honest takes on: - When specialisation accelerates results vs. when a “PMM of all trades” is your edge - How to avoid being pigeonholed in GTM or product-heavy work - What hiring managers really look for when building balanced PMM teams - How to have strategic conversations about scope, structure, and measurable impact If you’ve ever wondered, “What kind of PMM am I — and am I in the right role for the business right now?” — this session will give you the clarity, language, and frameworks to answer it.