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Amit
Alagh
Ambassador (London Chapter Lead)
Product Marketing Alliance
Amit is a recognised thought leader and community ambassador in product marketing, serving as the Ambassador (London Chapter Lead) for the Product Marketing Alliance. He is the host and moderator of PMA’s PMM Fix series and co-founder of A/B Anonymous (PMM Therapy Hour) - two global monthly meetups that bring product marketers together to connect, learn, and grow through open and honest conversations held under Chatham House Rules. Amit is also the founder and host of the PMM Supper Club, a monthly dinner series that provides a safe and supportive space for product marketers to share experiences and build meaningful connections. Previously, Amit was the Global Product Marketing Manager at Wolters Kluwer, where he led strategic and tactical initiatives for the CCH Tagetik Corporate Performance Management platform, spanning positioning, messaging, differentiation, and sales enablement. His area of specialisation is competitive intelligence, where he has rolled out CI programmes, AI agents to automate research, and win/loss analysis frameworks to empower sales and leadership teams with sharper insights. Recognised among the Top 100 Product Marketing Influencers worldwide, Amit was named Product Marketing Newcomer of the Year (2021), nominated for Product Launch of the Year and Product Marketing MVP of the Year in both 2022 and 2023, and awarded Rising Star of the Year (2024).
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04 December 2025 13:30 - 14:15
Soar higher: Using personality insights to elevate archetypes and PMM impact
Every individual brings a unique personality and set of strengths to the table — just as every PMM embodies different archetypes. But how often do we pause to understand how these traits show up in ourselves and our teams, and how they help us prove our value? Whether you’re navigating career challenges, collaborating across functions, or aiming to unlock your next level of growth, self-awareness and appreciation of others’ styles can be transformative. In this interactive workshop, we’ll connect leading personality and strengths assessments (Attachment Theory, 16Personalities, CliftonStrengths, Wingfinder, Belbin Team Roles, DISC) to the PMM archetypes, showing how personality influences your ability to flex into different archetype roles. With the support of AI tools like ChatGPT, we’ll uncover how personality shapes the way we think, work, and collaborate — and how you can use these insights to better demonstrate impact in your role. You’ll leave with practical strategies to: - Recognize your own personality profile and map it to your PMM archetype strengths. - Adapt to different team dynamics and prove value through stronger collaboration. - Build empathy and communication skills that elevate your influence across the business. - Use AI to reflect, gather feedback, and support your ongoing growth.