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Amit

Alagh

Head of Product Marketing

RWS Group

Amit Alagh is a recognised thought leader & ambassador in product marketing. He serves as Head of Product Marketing at RWS, where he leads value proposition, positioning, and go-to-market strategy for the Protect IP Portfolio. His work focuses on building technology-first narratives, competitive differentiation, and scalable messaging frameworks that align product, sales, and leadership around clear market impact. Amit is the London Chapter Lead (Ambassador) for the PMA and hosts global PMM Fix series. He is also co-founder of A/B Anonymous (PMM Therapy Hour) – monthly global meetups that bring product marketers together through honest conversations. He is the founder of PMM Supper Club, a monthly dinner series built on the belief that community is the foundation of resilience – creating a safe and supportive space where PMMs can share experiences, exchange best practices, and build meaningful professional relationships. Amit specialises in competitive intelligence and strategic positioning. He has built AI-enabled competitive research workflows, rolled out win/loss analysis programmes, and helped organisations position CI as a strategic product marketing capability rather than a reactive function. Recognised among the Top 100 Product Marketing Influencers worldwide, Amit was named Product Marketing Newcomer of the Year (2021), nominated for Product Launch of the Year and Product Marketing MVP of the Year in both 2022 and 2023, and awarded Rising Star of the Year (2024).

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04 December 2025 13:30 - 14:15

Soar higher: Using personality insights to elevate archetypes and PMM impact

Every individual brings a unique personality and set of strengths to the table — just as every PMM embodies different archetypes. But how often do we pause to understand how these traits show up in ourselves and our teams, and how they help us prove our value? Whether you’re navigating career challenges, collaborating across functions, or aiming to unlock your next level of growth, self-awareness and appreciation of others’ styles can be transformative. In this interactive workshop, we’ll connect leading personality and strengths assessments (Attachment Theory, 16Personalities, CliftonStrengths, Wingfinder, Belbin Team Roles, DISC) to the PMM archetypes, showing how personality influences your ability to flex into different archetype roles. With the support of AI tools like ChatGPT, we’ll uncover how personality shapes the way we think, work, and collaborate — and how you can use these insights to better demonstrate impact in your role. You’ll leave with practical strategies to: - Recognize your own personality profile and map it to your PMM archetype strengths. - Adapt to different team dynamics and prove value through stronger collaboration. - Build empathy and communication skills that elevate your influence across the business. - Use AI to reflect, gather feedback, and support your ongoing growth.