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Amit

Alagh

Global Product Marketing Manager

Wolters Kluwer

Amit is the Global Product Marketing Manager at Wolters Kluwer, where he leads strategic and tactical initiatives for the Corporate Performance Management platform, CCH Tagetik. While Amit's work spans positioning, messaging, differentiation, and sales enablement, his area of interest and specialisation is competitive intelligence. He has rolled out competitive intelligence programmes & AI agents to automate the competitive research process, as well as win/loss analysis programmes to empower sales and leadership teams with sharper insights. Recognised as a thought leader in the product marketing community, Amit was named Product Marketing Newcomer of the Year in 2021, nominated for Product Launch of the Year and Product Marketing MVP of the Year in both 2022 and 2023, and awarded Rising Star of the Year in 2024. Alongside his work at Wolters Kluwer, Amit is the London Chapter Lead for the Product Marketing Alliance. He is committed to supporting the product marketing community and the evolution of the profession through mentoring, thought leadership, and as the host of the PMM Fix series. He is also the founder and host of the PMM Supper Club, a monthly dinner meet-up that provides a safe space for product marketers to connect, share experiences, and support one another. Amit holds an LLB (Hons) in Law from the University of Reading, an MSc in E-commerce from Dublin City University, and an MBA from IE Business School, Madrid.

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03 December 2025 09:45 - 10:30

Panel - Why your PMM team isn’t driving growth (and how archetype alignment fixes it)

Not all PMMs are built the same, and that’s exactly the point. Whether you're a GTM driver, a customer advocate, or a product whisperer, your strengths are only as valuable as your company's ability to recognise and harness them. Not all PMMs are built the same — and that’s the point. In this candid, fast-paced discussion, senior product marketing leaders will reveal how different PMM archetypes map to real business needs across product, sales, and marketing — from early-stage chaos to enterprise scale. You’ll hear how companies successfully deploy (or misplace) PMMs based on their strengths, and how you can make sure your unique value is recognized — especially if you’ve had to wear multiple hats. Expect honest takes on: - When specialisation accelerates results vs. when a “PMM of all trades” is your edge - How to avoid being pigeonholed in GTM or product-heavy work - What hiring managers really look for when building balanced PMM teams - How to have strategic conversations about scope, structure, and measurable impact If you’ve ever wondered, “What kind of PMM am I — and am I in the right role for the business right now?” — this session will give you the clarity, language, and frameworks to answer it.