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Amit

Alagh

Global Product Marketing Manager

Wolters Kluwer

Amit is the Global Product Marketing Manager at Wolters Kluwer, where he leads strategic and tactical initiatives for the Corporate Performance Management platform, CCH Tagetik. While Amit's work spans positioning, messaging, differentiation, and sales enablement, his area of interest and specialisation is competitive intelligence. He has rolled out competitive intelligence programmes & AI agents to automate the competitive research process, as well as win/loss analysis programmes to empower sales and leadership teams with sharper insights. Recognised as a thought leader in the product marketing community, Amit was named Product Marketing Newcomer of the Year in 2021, nominated for Product Launch of the Year and Product Marketing MVP of the Year in both 2022 and 2023, and awarded Rising Star of the Year in 2024. Alongside his work at Wolters Kluwer, Amit is the London Chapter Lead for the Product Marketing Alliance. He is committed to supporting the product marketing community and the evolution of the profession through mentoring, thought leadership, and as the host of the PMM Fix series. He is also the founder and host of the PMM Supper Club, a monthly dinner meet-up that provides a safe space for product marketers to connect, share experiences, and support one another. Amit holds an LLB (Hons) in Law from the University of Reading, an MSc in E-commerce from Dublin City University, and an MBA from IE Business School, Madrid.

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04 December 2025 13:30 - 14:15

Soar higher: Using personality insights to elevate archetypes and PMM impact

Every individual brings a unique personality and set of strengths to the table — just as every PMM embodies different archetypes. But how often do we pause to understand how these traits show up in ourselves and our teams, and how they help us prove our value? Whether you’re navigating career challenges, collaborating across functions, or aiming to unlock your next level of growth, self-awareness and appreciation of others’ styles can be transformative. In this interactive workshop, we’ll connect leading personality and strengths assessments (Attachment Theory, 16Personalities, CliftonStrengths, Wingfinder, Belbin Team Roles, DISC) to the PMM archetypes, showing how personality influences your ability to flex into different archetype roles. With the support of AI tools like ChatGPT, we’ll uncover how personality shapes the way we think, work, and collaborate — and how you can use these insights to better demonstrate impact in your role. You’ll leave with practical strategies to: - Recognize your own personality profile and map it to your PMM archetype strengths. - Adapt to different team dynamics and prove value through stronger collaboration. - Build empathy and communication skills that elevate your influence across the business. - Use AI to reflect, gather feedback, and support your ongoing growth.