By 2025, "AI literacy" sits on LinkedIn's fastest-growing-skills list for every major market, marketing included. Executive recruiters now warn that senior candidates who can't demonstrate AI-driven workflows are slipping off short-lists. Meanwhile, your CEO keeps saying "just use AI" for everything—more insights, faster launches, better positioning—without actually explaining (or knowing) how. Sound familiar? While most PMMs are drowning in ChatGPT prompts trying to meet impossible expectations, the 10x performers have cracked the code. They're not just using AI tools—they're building AI systems that actually deliver on those "do more with less" mandates. Automated competitive intelligence that flags real threats, customer insight engines that surface product gaps before anyone asks, influence dashboards that make executives take notice. This isn't about working miracles. It's about working systematically. The 10x PMMs have figured out how to turn vague "AI everything" pressure into concrete career advantage—and they're getting promoted for it.