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Michal
Lasman
PMA Berlin Chapter Lead and Host of CMO Convo
Product Marketing Alliance
Michal Lasman is a seasoned marketing professional with over 13 years of experience in various marketing and business strategies, primarily in B2B startups and scale-ups. She focuses on growing brands, creating clear messaging that communicates product value and simplifies complex tech concepts. Michal is a co-founder of the PMA Berlin community and the host of the CMO Convo podcast, where she enjoys engaging with industry leaders, sharing insights, and discussing emerging marketing trends. She is dedicated to connecting people and advancing the marketing field.
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03 December 2025 09:15 - 10:00
Workshop - Integrated leadership: The model for PMMs who lead everything and own nothing
You have never had authority over the people you need most. Product does not report to you. Neither does sales, or demand gen, or CS. Yet when the launch slips, the messaging drifts, or the narrative fractures somewhere between the website and the sales call, it lands on your desk anyway. Most leadership training assumes a team. Integrated leadership assumes the opposite: that your job is to hold a system together across functions you do not control, and that this is a distinct discipline with its own skills, not just senior stakeholder management. This workshop puts the model to work on your actual situation. You will map your real influence surface, including where you currently have leverage and where you are quietly carrying accountability with no mechanism to act on it. You will then stress test one live initiative against the model and identify the single intervention that would change its outcome most.