Product and customer marketing work best in sync: the strongest teams treat them as a joined-up journey. This session explores the unique edge that comes from being able to bridge both disciplines. We’ll uncover practical lessons from managing go-to-market strategy and product launches while also driving adoption, advocacy, and long-term customer growth. Expect insights on navigating the handoff between acquisition and retention, aligning internal teams around the full customer journey, and leveraging customer feedback to inform product positioning. Attendees will walk away with proven strategies to elevate their impact, whether they sit in product marketing, customer marketing, or somewhere in between.