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Yasmine

Blosse

Director of Product Marketing

Osttra

Yasmine Blosse is a strategic B2B marketing leader with over 15 years of experience driving growth through innovative go-to-market strategies, sector marketing, and client-centric campaigns in technology, consulting, and financial services. Currently Director of Product Marketing at OSTTRA, Yasmine leads global marketing initiatives for complex post-trade processing solutions supporting listed and OTC derivatives. Throughout her career, she has partnered closely with executive leadership and sector heads to align marketing efforts with commercial objectives, building compelling messaging that simplifies complexity and accelerates pipeline growth. Yasmine’s expertise spans product marketing, account-based marketing (ABM), proposition development, ESG and regulatory themes, and sales enablement. Before OSTTRA, Yasmine was the Wealth & Asset Management and Sustainable Finance Marketing Leader at EY, where she led a high-performing, diverse team across multiple locations and developed strategic campaigns customized to regional priorities. She also founded All About Good Marketing, a respected B2B marketing blog that earned her recognition as a top 50 B2B Marketing Influencer by Onalytica.

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03 December 2025 15:30 - 16:00

Fireside chat - Mind the gap: Bridging PMM, product, sales, and content without losing your sanity

You know the drill: Product demands precision, Sales wants speed, Content needs clarity—and as a PMM, you’re often stuck in the middle, translating priorities across teams without a roadmap. In this candid conversation, leaders who’ve worn multiple hats across product, sales, marketing, and content share their firsthand experiences navigating the messy realities of cross-functional collaboration. Whether it’s a PMM who’s worked directly in product, or marketers who’ve bridged content and sales teams, they’ll reveal what actually works — and what doesn’t — when aligning priorities, influencing without authority, and driving impact across complex organisations. Packed with real-world stories and practical tips, this session is for anyone who’s ever left a meeting thinking, “Is this really my job?” Come ready to learn how to mind the gap — and bridge it with confidence, clarity, and your sanity intact.